1 / 14

Christian Chamber Northwest

Christian Chamber Northwest. Maximizing Facebook for Your Business or Non-Profit. Facebook Basics . Business Page vs. Personal Page Ensure You Categorize Your Page Correctly Secure Your URL Invite Friends to “like” Your Page Brick & Mortar Business – add your address

hanzila
Download Presentation

Christian Chamber Northwest

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Christian Chamber Northwest Maximizing Facebook for Your Business or Non-Profit

  2. Facebook Basics • Business Page vs. Personal Page • Ensure You Categorize Your Page Correctly • Secure Your URL • Invite Friends to “like” Your Page • Brick & Mortar Business – add your address • Using Facebook As Your Business • Post Your Events WWW.SOCIALMEDIAHANDLERS.COM

  3. Facebook Timeline Image Size Requirements WWW.SOCIALMEDIAHANDLERS.COM

  4. TIMELINE HEADER SAMPLE WWW.SOCIALMEDIAHANDLERS.COM

  5. TIMELINE HEADER SAMPLE WWW.SOCIALMEDIAHANDLERS.COM

  6. Custom Tabs • Room for up to 5 or 6 customs tabs • Customize Your Tab Image Icon • Integrate Your Other Social Media on your custom tabs – like a Twitter Feed with link to follow you, YouTube channel page, Pinterest Pins, E-Mail Newsletter Sign Up, Contest or Offer • Resources • TabSitehttp://tabsite.com • ShortStackhttp://shortstack.com • Wildfire http://wildfireapp.com WWW.SOCIALMEDIAHANDLERS.COM

  7. Contests, Promotions, Giveaways • Must follow the FB Guidelines for promotions or be at risk of losing your page. • A contest can not be based on an action required on the FB page (for example, like, comment, share etc…) • Freemium is a business model by which a product or service (typically a digital offering such as software, media, games or web services) is provided free of charge, but a premium is charged for advanced features, functionality, or virtual goods.v • Resources for Contests/Giveaways • Facebook Page Guidelines: https://www.facebook.com/page_guidelines.php • Wildfire – http://www.wildfireapp.com/products/promotions • ShortStack – http://shortstack.com WWW.SOCIALMEDIAHANDLERS.COM

  8. Posting • Ask Questions • Post Links • Post Pictures • Post Relevant/Timely Topics • Promote Events, Classes & Products • Comment on Comments Finding Content • Your Own Website and/or Blog/Photos • Google Alerts • Other Blogs/News Sources • Other Social Media Streams(Twitter, Pinterest) • PhotoDune.net (affordable photos) WWW.SOCIALMEDIAHANDLERS.COM

  9. Scheduling Posts • Third Party Posting pros/cons • Hootsuite • Tweetdeck • Facebook Scheduling WWW.SOCIALMEDIAHANDLERS.COM

  10. Relevant Posts Posting relevant, timely pieces do not have to be about your business or non-profit. In this non-promoted post, the image along with a relevant post created Traction resulting in 25 likes and 42 Shares. WWW.SOCIALMEDIAHANDLERS.COM

  11. Promoted Posts Impactful words and simple thanks combined with a promoted post reached over 1,200 people with 48 likes and 11 shares.

  12. GAUGING RESULTS

  13. Ads • Affordable • Promote your page, an event, a product • Sponsored Story, Promoted Posts, Event Promotion, URL OFF of Facebook • Flexible • Targeted • Trackable • CPC or CPM • Advertising on FB Resources https://www.facebook.com/about/ads/?campaign_id=366925476690229&placement=egot&extra_1=is-admgr-user WWW.SOCIALMEDIAHANDLERS.COM

  14. Thank you for your time! WWW.SOCIALMEDIAHANDLERS.COM

More Related