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Toshiba Lighting presentation

Toshiba Lighting presentation. Toshiba - Leading innovation in multiple areas. Company profile : Established in 1875. 138 Years history . 554 subsidiaries in the world Approx. 210,000 employees US$62 billions sales. Corporate divisions - FY2012 Sales Results. LIGHTING.

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Toshiba Lighting presentation

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  1. Toshiba Lightingpresentation

  2. Toshiba - Leading innovation in multiple areas • Company profile : • Established in 1875. • 138 Years history. • 554 subsidiaries in the world • Approx. 210,000 employees • US$62 billions sales Corporate divisions - FY2012 Sales Results LIGHTING ELECTRONIC DEVICES SOCIAL INFRASTRUCTURE DIGITAL PRODUCTS HOME APPLIANCES 11% 27% For convenience only, all dollar figures used in reporting fiscal year 2012 results are valued at 94 yen to the dollar.

  3. Company profile of TLT COMPANY NAMEToshiba Lighting & Technology Corporation HEAD OFFICE Yokosuka, Kanagawa pref., Japan DATE OF ESTABLISHMENT April 1st, 1989 CAPITAL (MARCH, 2013) 10 billion JPY EMPLOYEES (MAR, 2013) 6,789 people (Consolidated basis) ANNUAL SALE (FY2012) 198.9 billion JPY Lighting business has started since 1890. President & CEOof TLT- TooruSHIBUYA 1.8 Billion Euro (Consolidated basis)(Euro=110JPY)

  4. Toshiba’s total solution for Intelligent lighting CEMS, BEMS,HEMS InfrastructureSystems Group TLT LIGHTING CONTROL, COMMUNICATION, SENSOR FIXTURE, LAMP, LLE CREATING AN “LIGHTING CULTURE” FOR TOMORROW MODULE OF LIGHT SOURCE AND DRIVER OLED SMD, COB Semiconductor & Storage Products Company CHIP SCALE PACKAGE LED CHIP ONSI WAFER PHOSPHORS MATERIAL/DEVICE FOR GAN DRIVER

  5. History of Toshiba’s Lighting business; over 120 years 1890 1911 1940 1980 2007 Japan’s first CarbonFilament Lamp Mazda lamp (tungstenfilament lamp) Japan’s firstFluorescentLamp World‘s firstbulb-type fluorescent lamp“Neoball“ E-CORE (LED downlight) 2009 1989 E-CORE (LED lamp) TLT founded HAKUNETSU-SHA Dr. Ichisuke FUJIOKA Met Mr. Edison in 1884. TOKYO ELECTRIC COMPANY TLT 1875 TOKYOSHIBAURA ELECTRIC CO. LTD. Two of the Six Great Lampinventions 1921： Coiled-coil Lamp 1925： Inside frosted Lamp TOSHIBA 1939 1984 Announcementof end of productionofincandescentlampsin 2010. March 2010:End to productionof incandescentlamps SHIBAURA ENGINEERING WORKS CO., LTD. Mr. ShozoTANAKA TANAKA SEIZO-SHO 2008 2010

  6. TOSHIBA SMART LIGHTING VISION DigitizationServitization Ledification LIGHTING 2.0 COMPONENTS LUMINAIRE LAMP CONTROL/ SENSOR LAMP GATEWAYS LUMINAIRE CPU SENSOR COMMUNICATION « RIGHT LIGHT IN THE RIGHT PLACE AT THE RIGHT TIME FOR PEOPLE » « LIGHT TO STAY OUT OF DARKNESS » FUNCTIONALITIES FUNCTIONALITIES NATURALLIGHT HARVESTING 20% EMERGENCY 20% EVENT ANALYSIS ENERGY SAVINGS INDIVIDUALS ANALYSIS ENERGY SAVINGS PEOPLE SAFETY PEOPLE SAFETY MOTION DETECTION 60% WELL-BEING/ HEALTH AMBIANCE ANALYSIS SENSORING SOCIAL NEEDS SENSORING SOCIAL NEEDS

  7. Tomorrow’s Intelligent Lighting PASSIVE LIGHTING ACTIVE LIGHTING HOME LIGHTINGMore comfortableand sensitive COMMUNICATIONLIGHT RETROFIT LAMP REAL LAMP TRANSPARENT OLED TV&LIGHTING CONTROL ENTERTAINMENT LIGHTING OFFICE LIGHTING More efficientand imaginative FEEL NATURAL LIGHT AMBIENT LIGHTING TASK LIGHT COMFORTABLEINDIVISUAL LIGHTING OUTDOORLIGHTING More safetyand intelligent COMMUNICATIONSTREETLIGHTS MEETING SPACE IN LIGHT WALL STREET LIGHT SAFTY LIGHTGUIDE SYSTEM

  8. Toshiba Lighting Europe

  9. Our achievements since 2009 What we have achievedover the past 4 years • Key player in LED lamp Market • Top Distributors in Europe • Established in +75% of European: • - Toshiba Market Share estimated at +10% in B2B Lamp market • Increased our LED product line up: X20 • Product produced in Europe: 30%

  10. LED Lamps Sales Units % 2013-06-03 09:32:59 B2B Germany Electro Wholesalers last 2 MAT, 7 bi-monthly / LED Brands (EL-GH) (wo GT) PRJ 135826 - RG 2714700 - RP 14963274 - ID 367885257 B2B LED lamp German Market by Manufacturer (Quantity) Toshiba has 4th position We increase from 4.6% to 9.7% in 1 year Toshiba No. 4 in Germany

  11. B2B LED lamp French Market by Manufacturer (Quantity) Toshiba has 2nd position We increase from 11.8% to 16.4% in 1 year Toshiba No. 2 in France

  12. From lamps to solutions HEMS / BEMS BOXLIGHT LightingSystems EM SOFT OFFICE LIGHTS Light Sources PLC RECEIVER 2009 MODPLUG STREETLIGHTS DOWNLIGHTS 2012 PULSE 2014

  13. Toshiba product strategy Real differentiation by segment market EuropeanDesign& Production JapaneseInnovativeTechnology OurSolutions Smart Outdoor Lamps B2B Smart Indoor B2C

  14. Product Strategy based on product segment

  15. Our targets TURNOVER PORTFOLIO-MIX

  16. CENTRAL CONTROL OF LIGHTS Toshiba and Landis+Gyr intelligent public lighting solutions WEATHER BASED LIGHTING HIGH QUALITY ILLUMINATION SITUATIONAL LIGHTING ACTIVITY BASED DIMMING OBJECT ILLUMINATION

  17. 100% indirect sales TLT Factory Purchases from TLT Japan Long term & strongrelationshipswithourPartners Toshiba LightingEurope Wholesalers(1) Distributors(2) Electricalinstallers endcustomers Electricalwholesaler LightingSpecialist

  18. European Toshiba Lighting Contacts Mr. Thompson (P/TEG) Mr. Ibi (SVP/TLT) EU Lighting Systems Mr. Seguineau (VP) Marketing & Technology Mr. Maikuma (GM) Sales Mr. Seguineau (Acting) Assitantto VP and GM: Melanie Schulz-Bielemeier Europe 3 Sebastian Recktenwald EUROPE 2 Francois Seguineau (Acting) Europe 4 Robert Boltendahl EUROPE 1 Günter Manske Operations Albertvan Huet Marketing Support, PR Channel Marketing Rebiha Sadat European Lighting Association Francois Seguineau Kunio Maikuma Product Planning Noel Marciniak Technology Environment Control Product Control Quality Shiro Ezaki UK Nordics Netherlands Turkey Greece EU+ Germany Austria Switzerland B2C France Belgium Italy Spain

  19. Sales Strategy

  20. Hospitality & Retail Markets: • Today biggest Market – renovation every 3 to 5 years • Annual burning hours: • Hospitality: 5800h, • Shop: 3600h • No product differentiation but opportunities for big volume with commodity fixtures • Start to approach directly Market focus HOSPITALITY RETAIL A global leaderin threemarket segments • Office & Outdoor Markets: • Increasing markets due to strong energy saving & CO² emission reduction • Annual burning hours: • Office: 2750h, • Outdoor: 4200h • Strong regulations: • Office: RT2012, (50KWh/m²) • 20-20-20 target • Differentiation and synergy: Thanks to Toshiba portfolio (L+G, SCD, HVAC, T&D…) • Technical fixtures advance technology • Direct sales OFFICE OUTDOOR

  21. Toshiba market segment focus (Navigation program) Commercial Market: 4,2B€ LED Market: 0,6B€ OFFICE SHOP HOSPITALITY Estimation based on source: CSIL

  22. Shop Target segment • Our targets • What: • Non Food: • Boutiques: < 400sqm • Chain • Activity: • Pharmacy • Telecom • Optical • Hair dress salons • Furniture • book store • Jewel • Cosmetic shop • Who: • Owner • Technical manager • Facility manager Tracklight E-core series P.Accent PAR20 PACK omni Gimbal recessed Gimbal Track

  23. Hospitality Target Segment Our targets What: Medium size hotel chains 3 to 4 stars (20 hotels) Who: General Manager Bulkhead P.Accent PAR20 E-core series PACK omni mini PACK omni

  24. Office Target Segment • Our targets • What: • Renovation • ESCO company • Real Estate • Facility management • Medium size companies - 20M€ turnover – 200 and 1000 people • Activities:   • Car dealers • Banks Insurance • Private University • Who: • Maintenance companies => top 100 maintenance companies by country with the person of charge of lighting. • Maintenance/technical/facility manager Neogrid Baselight Panel PACK omni E-core series

  25. Toshiba Commitment Dedicated sales & marketing strategy Innovative & high quality products by market Dedicated sales & marketing organization Synergies withother Toshiba division Long term & strong relationships

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