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T H E CLEAR CHOICE FOR R E SEARCH A N D D A T A C OLL E CTION SERVIC E S

2 01 4 P A N EL BOOK. T H E CLEAR CHOICE FOR R E SEARCH A N D D A T A C OLL E CTION SERVIC E S

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T H E CLEAR CHOICE FOR R E SEARCH A N D D A T A C OLL E CTION SERVIC E S

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  1. 2014PANELBOOK THECLEARCHOICEFORRESEARCHANDDATACOLLECTIONSERVICES The Stanford Associatepanel network provides you access to more than 5 million activemembersaroundtheglobewhoaredoubleopted-in,pre-screenedandhighlyqualifiedtoparticipateinavarietyofresearchstudiesofanylevelofspecificity. Our industry experience gives us an unparallel advantage to offer innovative tools andindustryknowledgeneededtotailorsamplinganddatacollectionsolutionstomeetthemoststringentdemandsofourclients. Stanford Associateprides itself in building a community of highly qualified and highlyresponsivepaneliststhataccuratelyrepresentthegeneralpopulation.Usingavarietyofhigh level recruitment methods, we attract the right respondents to participate in yourresearchstudy. www.meadows.com

  2. 2014PANELBOOK THESTANFORD ASSOCIATEADVANTAGE Technology Stanford Associate offersitsclientsinnovativetechnologywithglobalintegratedsolutionsthatarereadilyavailableonlineandinrealtime. CustomRecruitment Whileweemployamultimoderecruitmentmethodologytoensurethesteadygrowthofourpanel,ourabilitytorecruitrespondentsthroughavarietyofmediachannels makeitpossibletoofferourclientsthebestpriceavailablefortheirsamplingneeds. Additionally,wehaveaccesstoaselectednumberofpanelpartners who are carefully screened to ensure they adhere to the same standards uphold by Stanford Associate. Speed.Accuracy.Reliability Ourcompetitiveadvantageliesincompletingyourprojectontime,onbudget,whiletheintegrityofyourdata is never compromised. Regardless of the type of research study (Gen pop or low incidencepopulation),wegoaboveandbeyondthecallofdutytoensuredeliverablesaremetaspromised. 10ReasonsToUseTheStanford AssociatePanelNetwork Unified platform – Our sampling services will now allow you to complete your research projectend-to-endunderoneroof. Preferredpanelpartnershipequalsvolumediscountsthatarepassedontoyou. Panelbalancing–Prequalifiedrespondentsthataccuratelyrepresentthegeneralpopulation. Panel Segmentation – Registered panelists must provide detailed demographic and backgroundinformation,accountingformorethan300datapointscollectedfromeachmember. Participationcontrol–Weedoutbadpanelists;Eliminatingfatigueandbiasbyapplyingavarietyofcontrolmeasuresthroughhighlevelsamplingfilters. Incentivemodel–Reasonable and effectiveincentive programsto reward panelists fortheirtimetakingsurveys. HighResponserate–Thousandsofmembersrecruiteddaily,whichresultsinpanelistswhoareeagertoparticipateinourresearchstudies. Doubleopt-inmembership–Rigorousregistrationprocesstovalidatenewmembers,andcontinuous profileupdatesthroughperiodicsurveyscreeners. Lowattritionrate–Goodpanelmaintenanceresultsinlessthan2%ofourmembersunsubscribingfromthepanel. Experts at your fingertips – Highly skilled and dedicated project managers who understand thecomplexitiesofonlinedatacollection.

  3. 2014PANELBOOK PanelCount n=5,040,942 Gender PanelNetwork OnlinePopulation DEMOGRAPHICVARIABLES Male 46% 47% 53% Females 54% Age PanelNetwork OnlinePopulation 18-24 25–34 35–44 45–54 55+ 22% 31% 16% 28% 8% 13% 20% 24% 24% 20% Ethnicity PanelNetwork OnlinePopulation White/CaucasianAfricanAmericanHispanicAmericanIndianAsian 80% 8% 7% 6% 5% 87% 7% 5% 4% 6% Other w ww. sta nfor d a s s o c i a t e. c o m

  4. 2014PANELBOOK BASICPROFILE DIMENSIONS–ATAGLANCE Language Shopping CellPhone BestBuyKmart BJs TargetWalmart Cosctco Sam’sClubTJMax EnglishFrenchSpanishItalianGermanHindiRussianChinese AT&T Sprint T-MobileVerizon CellOS AndroidBlackberryIphoneStandardWindows w w w. s t a n f o r d a s s o c i a t e . c o m

  5. 2014PANELBOOK Consumer Dimension-300panelattributes collectedoneachmember. www.stanfordassociate.com Medication/Allergies Surftheweb Sciencefiction

  6. 2014PANELBOOK BusinessProfile-Clearlytherightchoiceforyour nextbusinessstudy. ManufacturingMarketResearch Military MiningPrinting PublicAdministrationRealEstateReligious/Non-profitRepairServicesRetail/WholesaleSales/AdvertisingTechnology TravelUtilities WholesaleTrade JobTitle CPA CFO/TreasurerCIO/CTO ChairmanDeveloper/ProgrammerDirector EVP/SVP GeneralManagerPartnerPresident/CEOProductManagerProfessional Publisher Supervisor TechnicianTourGuideTradesmanVP/Principal OS Mac Linux Windows2000 Windows3.1Windows95/98WindowsNTWindowsVistaWindowsXPOther BusinessLocations 1location 2-4locations 5-10locations 11–20locations 21 50locations 51–100locations 100+locations ITProfile ITrole ITmanagementMainframeAnalyst MISManagerMultimediaDesignerNetworkDesignNetworkEngineerNetworkManagerPCTechnicianProjectManager QATesterSales/MarketingSecurityAnalyst SoftwareEngineerTechSupport TelecommAnalyst WANSpecialist WebAdministrator DecisionMaker Banking ComputerServices IndustrySegmentAccommodationAdministrativeAgricultureArchitecturalServicesArts Automotive BankingandFinanceCasino ChemicalIndustryCommunicationsConstruction Education ElectricalEngineeringServicesEntertainment Food/ConsumerProductsGovernment HealthCareHotels/Restaurants Insurance Internet LawEnforcementLegalServicesLeisure&Recreation ManagementConsultingManufacturing Em–ployeeBenefitsEmployment/Tax Equipment–FinancialServices HR/PersonnelServices InternetSe-rviceLegalServicesMaintenance Marketing/AdvertisingMeetingAccomodation OfficeServices Print/CopyRawMaterials Companysize 1-19employee 20-49employees 50-99employees 100-199employees 200-499employees 500-999employees 1000-4999employees 5000-9999employees www.stanfordassociate.com Rea–lEstateShipping/MailServicesTraining Revenue Under$1million $1 9.9million $10 million-$49.9 million $50 million 99.9 million $100 mil- $499 million $500 mil- $999 million $1billion $4billion Yearsinbusiness 1-2years 3–5years 6–10years 11–20years 21+years $5billionormore MarketResearch

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