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This lesson we will be learning about... The Marketing Mix (part of revision)

This lesson we will be learning about... The Marketing Mix (part of revision). What are the 4P’s? Log on and try this activity www.bized.co.uk/educators/16-19/business/marketing/activity/mix.htm. NO IDEA I NEED HELP NEVER HEARD OF IT. OK I CAN DO THIS WITH SUPPORT SOME GUIDANCE NEEDED

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This lesson we will be learning about... The Marketing Mix (part of revision)

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  1. This lesson we will be learning about...The Marketing Mix(part of revision) What are the 4P’s? Log on and try this activity www.bized.co.uk/educators/16-19/business/marketing/activity/mix.htm

  2. NO IDEA I NEED HELP NEVER HEARD OF IT OK I CAN DO THIS WITH SUPPORT SOME GUIDANCE NEEDED NEARLY AT MY TARGET GOT IT! VERY CONFIDENTWILL HIT MY TARGET GRADE EXCEED TARGET LEARNING OBJECTIVES Design a poster - as a revision aid and to summaries the 4P’s OR In pairs write a rap with song lyrics which summaries the 4P’s

  3. The Marketing Mix -The tools available to a business to gain the reaction it is seeking from its target market in relation to its marketing objectives -Traditional 4Ps extended to encompass growth of service industry

  4. Price Pricing Strategy Importance of: • knowing the market – customer needs and wants • keeping an eye on rivals • Covering costs (in order to make a profit) • Associating a product with quality What can a business do to decide on a suitable price?

  5. Product Methods used to improve/differentiate the product and increase sales or target sales more effectively to gain a competitive advantage e.g. • Extension strategies • Specialised versions • New editions • Improvements – real or otherwise! • Changed packaging • Technology, etc. • Colour • Size

  6. Promotion Strategies to make the consumer aware of the existence of a product or service NOT just advertising!!! Special offers Advertising User trails Direct mailing Leaflets Posters Free gifts Competition

  7. Place The means by which products and services get from producer to consumer and where they can be accessed by the consumer • The more places to buy the product and the easier it is made to buy it, the better for the business (and the consumer?) -Retail outlets e.g. Topman • Wholesalers e.g. Makro • Mail order • Internet • Direct Sales • View data e.g. Teletext

  8. GOOD LUCK WITH YOUR POSTER OR RAP www.bized.co.uk/educators/16-19/business/marketing/activity/mix.htm

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