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Engaging the Community in Recruitment and Retention

Traditional Approach . Limited in AppealExclusiveInadequate CommunicationFosters Negative Reaction. Paradigm Shift. Community Based ModelTheory Benefits Inclusive Cost Effective Broad Based Consensus Building. Step 1 Make informed decisions. ReconnaissanceDetermine

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Engaging the Community in Recruitment and Retention

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    1. Engaging the Community in Recruitment and Retention Vincent The Watkins Group, Inc.

    2. Traditional Approach Limited in Appeal Exclusive Inadequate Communication Fosters Negative Reaction

    3. Paradigm Shift Community Based Model Theory Benefits Inclusive Cost Effective Broad Based Consensus Building

    4. Step 1 Make informed decisions Reconnaissance Determine target’s intelligence needs. Determine challenge(s). Determine solution.

    5. Step 2 Focus Your Energies Succinctly define problem Determine needs Define goal Profile and solidify base

    6. Step 3 Know Yourself What is personnel's perception of this issue? Are there internal issues that need to be addressed or uncovered?

    7. Step 4 Know Your Target What environmental issues should be considered? language culture religion business education What are community demographics? What is the political/social atmosphere? What infrastructures are in place to support your efforts?

    8. Step 5 Organize Organize the target audience geographically. Consider the following five “islands” as critical components in your campaign implementation: Religious Residential Business Education Recreational

    9. Step 6 Prepare for Success Develop Arguments Set Measurable Objectives . Formulate Strategies.

    10. Step 7 Assign Roles and Responsibilities Candidates Facilitators Supporters

    11. Step 8 Communicate with Target No Communication Is Bad Communication Be creative Develop a well-honed message Communicate your expectations Tailor message to audience

    12. Step 9 Plan for Continued Success Develop a Timeline for Activities Create Assessment Points Maintain Open Lines of Communication (Ingress/Egress)

    13. For more Information Contact Vincent 770-719-1606 vbw@thewatkinsgroup.us

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