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The Overground Movement

The Overground Movement. Company Mission. To refresh and revitalize mind, body, and planet. Objectives. Create a series of healthy beverages through environmentally-friendly means Offer a completely organic product Offer a healthy alternative at a competitive price. Company History.

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The Overground Movement

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  1. TheOverground Movement

  2. Company Mission To refresh and revitalize mind, body, and planet

  3. Objectives • Create a series of healthy beverages through environmentally-friendly means • Offer a completely organic product • Offer a healthy alternative at a competitive price

  4. Company History • Founders : Martin Payne, James Claiborne, Milton Whynes, Ryan Korbely • Began October 25, 2010 at Hillsborough Community College

  5. Overground Movement

  6. Production Facilities • Solar panel array • Hydroponic system • In-line blender • Automated bottler

  7. Exclusive Contracts • Contracts with Nestle Waters North • 100% natural spring water • Receive 5000 gallons per wk. for beverage

  8. Benefits of rooftop gardening • Lowers heating/cooling expenses • Fewer problem pest and insects • Privacy • More growing space in urban areas

  9. Green3 • Your diet is about to get cubed. Grab your calculator… its going to get healthy. • Ingredients Broccolli 1/4lb Spinach ¼ lb Kiwi 4 kiwis

  10. Pure Punch • Wake up your face with this antioxidant blast • Pull your pants up and enjoy these natural flavors • Strawberries • Blueberries • Raspberries

  11. White Tea • Totally organic • Brewed locally from natural ingredients from natural sources • Infused with natural flavor

  12. Competitors • Sobe • Vitamin Water • Mona-Vie • Odwalla • Arizona Tea • Snapple

  13. Prices • Overground Movements beverages are comparable to our competitors. • Prices: $1.75 for 12 ounce bottle.

  14. Marketing strategies • Local marketing • Free tours • Handouts to local bar lines • Seed Labels • Red Bull-esque giveaways

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