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This document highlights the communication strategies implemented for the Irish National Framework of Qualifications (NFQ) by Sean O'Reilly from the National Qualifications Authority of Ireland. The NFQ website, along with related policies and determinations, serves as a hub for stakeholders. Through explicit strategies, communication efforts have adapted to cater to various audiences, from expert to novice, reflecting the evolving needs of stakeholders over time.
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Communication of the Irish National Framework of Qualifications (NFQ)16 April 2010Sean O’ReillyNational Qualifications Authority of Ireland
A context… • Explicit communications strategy at beginning: NFQ belongs to all stakeholders • Multiple websites – www.nfq.ie www.nqai.ie www.qualrec.ie • NFQ website as ‘independent’ - belonging to all, not one agency • Description of the Framework • Also, related policies and determinations • This has changed as awareness of stakeholders has increased • NFQ website now intended for “less informed” audience • Policies etc published on NQAI website
Conclusion • Communication with wider stakeholders essential • Identify different key audiences • Communication must meet their needs • Communication requirements change over time