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Cea mai mare retea sociala din Romania

Cea mai mare retea sociala din Romania. Oct 2009. Cuprins. Ce este o retea sociala? hi5 in Romania Cum se poate comunica pe hi5?. Ce este o retea sociala?. Membru. Profil. Prieteni. Conexiuni. Prieteni Colegi Familie etc. Informatii personale Poze Mesaje etc. Mesaje

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Cea mai mare retea sociala din Romania

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  1. Cea mai mare retea sociala din Romania Oct 2009

  2. Cuprins Ce este o retea sociala? hi5 in Romania Cum se poate comunica pe hi5?

  3. Ce este o retea sociala? Membru Profil Prieteni Conexiuni • Prieteni • Colegi • Familie • etc. • Informatii personale • Poze • Mesaje • etc. • Mesaje • Comentarii poze/profil • etc.

  4. Retea sociala = Comunitate

  5. Retea sociala = Perspective noi de comunicare altfel de abordare segmente de nisa implicare grupuri targetare trend setters informatii opinii interese word of mouth conexiuni receptivitate influenta marketing viral mesaje raspandire BUZZ interactiune brand-utilizator creativitate

  6. inRomania Membrii activi: 2,344,828 milioane Inregistrati: 2,8 milioane +62 de pagini vizualizate zilnic in hi5 de utilizatorul mediu +24 minute petrecute zilnic in hi5 de utilizatorul mediu 853,742 accesari zilnice de profiluri.

  7. Profil utilizatori hi5 Romania Segmentare pe sex Segmentare pe varsta 46.8% Femei 46% Barbati 54% 26% 36,4% 20.9% 13,6% 4.8% 2,5% Target principal: 18 – 34 ani (60%) Sursa: Hi5 Networks Inc.

  8. Cum se poate comunica pe hi5?

  9. Posibilitati de targetare • Standard (prin Ad-server): localitate, interval orar, zi, frecventa • Extra-targetare hi5*: sex si varsta * targetare disponbilia in toate sectiunile site-ului cu exceptia homepage (locul in care membrii hi5 sosesc inainte de a se loga/inregistra)

  10. Homepage Locul in care membrii hi5 sosesc inainte de a se loga Homepage Standard Homepage Takeover

  11. Member Homepage Membrii inregistrati ajung pe Member Homepage dupa logare 300 x 250 MREC 300 x 100

  12. Members’ Page Friends, Photos, etc. Members’ Profiles 728x90 300 x 250 MREC 160x600

  13. Members’ Page Friend Updates - Membrii inregistrati verifica ultimele solicitari de prietenie si tin legatura cu reteaua. Friend Updates 1. 385x35 text ad 300 x 250 MREC 2. 385x100 image 3. Expandable (385x235)

  14. Members’ Page Cand un membru adopta un skin la profil, prietenii din retea sunt anuntati in sectiunea Friend Update. Member Profile with custom Skin Branded Skin promovat in sectiunea Skin Gallery Featured Skin in Gallery

  15. Members’ Page Membrii inregistrati isi pot trimite Hi5 Gifts. Cand un membru hi5 primeste un “cadou”, prietenii din retea sunt anuntati in sectiunea Friend Update. hi5 Gift Store Your gift here

  16. 1 3 5 7 4 2 6 8 BRAND PROFILE Viral Brand Profile Skin Viral Friend Requests 1 2 Product Info & Links 3 Embedded Video 4 Product Photos 5 Member Comments 6 Widgets 7 Downloads (Wallpaper, Screensavers) 8

  17. Aplicatii My Applications Application Gallery

  18. Run on hi5

  19. Cea mai mare comunitate online frecventata de romani Peste 1,8 miliarde afisari/luna* 4,543,627unici/ luna* Reach45%** * Conform BBelements.com ** Utilizatori internet Romania: 10.00.000 sursa: SATI

  20. Multumesc! • dan.hutanu@arbointeractive.ro • ARBOinteractiveRomania • +40 (0) 372 111 777 •  + 40 (0) 372 111 711

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