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FIELDWORK

STANFORD HCI GROUP / CS376. FIELDWORK. David Sirkin · 23 April 2009. http://cs376.stanford.edu. EXERCISE. Observe and Question. what, where, why, when, how. Rules-of-Thumb. an ethnographic approach to design (pg 971). establish rapport and casual conversation

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FIELDWORK

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  1. STANFORD HCI GROUP / CS376 FIELDWORK David Sirkin · 23 April 2009 http://cs376.stanford.edu

  2. EXERCISE

  3. Observe and Question • what, where, why, when, how

  4. Rules-of-Thumb • an ethnographic approach to design (pg 971) • establish rapport and casual conversation • assume that the respondent is the expert • avoid yes/no questions and interrupting • adapt the line of questioning if necessary

  5. Tell A Story • role play your way through a routine task

  6. Communicate Insights • an ethnographic approach to design (pg 974) • experience models and opportunity maps • a visible and dynamically present profile • scenarios to identify pain or opportunities • mock-up or prototype design possibilities

  7. DEBRIEF 5:00 4:30 4:00 3:30 3:00 2:30 2:00 1:30 1:00 0:30 0:00

  8. Reflection • what kinds of questions did you ask? • which ones worked well or not very well • how did it feel to be questioned? • revealing your belongings is personal • did you learn about your partner? • view into lifestyle outside of wallet use

  9. Takeaways • sometimes what you know is sufficient to design for many other users • but it can be more efficient to look to your users for insights beforehand • particularly effective organization systems • patterns that repeat across groups of users • behaviors that users are not even aware of

  10. READINGS

  11. Reading 1 • Thick description geertz (1973) • class rating 3.38 (range 1..5) • the sentences were extremely long; felt like reading Shakespeare; the anecdotes made me confused; not sure how it relates to hci; i like geertz’s description of culture; interpretive anthropology is introduced as a new paradigm; emphasis on ethnography as art rather than science…

  12. Culture • the…debate within anthropology as to whether culture is “subjective” or “objective”…is wholly misconceived. once human behavior is seen as…symbolic action…the question as to whether culture is patterned conduct or a frame of mind, or even the two somehow mixed together, loses sense. (pg 9) • culture is public because meaning is. (pg 11)

  13. 3, No 4, Characteristics • there are three characteristics of ethnographic description: it is interpretive; what it is interpretive of is the flow of social discourse; and the interpreting involved consists in trying to rescue the “said” of such discourse from its perishing occasions and fix it in perusable terms. (pg 19) • the important thing about the anthropoligist’s findings is their complex specificness, their circumstantiality. (pg 22)

  14. Reading 2 • an ethnographic approach to design blomberg, burrell and guest (2003) • class rating 4.34 (range 3..5) • best paper yet; right balance between theory and practice; step missing between between collecting information and coming up with meaningful insights; ethnography seems to provide little verification of causes–why users behave as they do; being observed automatically makes people behave differently…

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