A Win-Win-Win Situation Gamble Free Day Dining Discount Campaign with Public Health Approach in Minimising Gambling H

1. A Win-Win-Win SituationGamble Free Day Dining Discount Campaign with Public Health Approach in Minimising Gambling Harm John Wong Dip.M.S., BCom., MEd.(Couns) (Hons)., MANZASW., MNZAC., MPHANZ. Asian Services Director Problem Gambling Foundation

2. 2004 Gambling Conference in Hamilton A symbolic day of action Raise the awareness & highlight the effects of gambling in New Zealand 1st Gamble Free Day on 1st September 2005 What is Gamble Free Day

3. Background 2006 small project in Christchurch Korean Community Pilot project in Auckland in Chinese and Korean communities in 2007 Target: 10 Chinese and 5 Korean restaurants Result: 52 restaurants participated and gave up to 15% discount Gamble Free Day Dinning Discount

4. 2008 Taken place in 5 major cities: Auckland, Hamilton, Wellington (Upper & Lower Hutt, Palmerston North, Petone), Christchurch, Dunedin Fixed 10% discount Wider Asian communities Gamble Free Day Dinning Discount

5. Logic Model: Planning – Implementation - Evaluation Inputs Outputs Activities Participations Outcomes - Impact Situation What we invest What Who we we do reach What the What the What the shortmediumlong term term term results results results are are are Evaluation

6. Asian Staff Student placements Volunteers Promotion Material Advertisements Online evaluation Logic Model - Inputs

7. Volunteers Training Advertised on newspaper & radio 56 Asian volunteers recruited 2 sessions of training: Problem Gambling in NZ Asian Problem Gambling Services Gamble Free Day Communication Skills (i.e. how to approach restaurants & community groups) Contact List Auditing (restaurants & community groups) Logic Model - Activities & Participations

8. Marketing & Promotion Bi-lingual Invitation letter & flyer to restaurant owners Selling points: Building a good reputation of the restaurant Increase sales Attract more new customers Free advertisement Reached over 200 restaurants Logic Model - Activities & Participations

9. Marketing & Promotion cont’ Networking with media, printers & relevant stakeholders: Free or discounted advertisement on newspapers, Asian community notice boards & newsletters Announcement in churches & community group meetings News circulate through email network in different sectors Radio interview Low printing cost Logic Model - Activities & Participations

10. 137 restaurants participated & donated 10% of their profits 73 Chinese 38 Korean/Japanese 11 Café / Restaurant & Bar 4 Vietnamese 4 Indian 2 Malaysian 5 Asian Engaged with Asian communities and relevant stakeholders Logic Model - Activities & Participations

11. Short-term Increased understanding of Gamble Free Day in Asian community Raised awareness of gambling harm in Asian community especially the most at risk groups i.e. food industry workers, international students & new migrants Increased knowledge of availability and accessibility of Asian problem gambling services (more people hit on PGF Chinese and Korean websites during the Gamble Free Day period) Changed of attitude towards discussion on problem gambling Logic Model – Outcomes & Impact

12. Medium-term Reduce discrimination associate with problem gambling in Asian communities Increased accessibilities to Asian problem gambling services Increased Asian communities' implementation in decision making on gambling policies i.e. large number of written and oral submissions from Asian communities submitted to City Councils on gambling policy in Oct 07 Logic Model – Outcomes & Impact

13. Long-term Empower the Asian communities to gain greater control of their gambling environment e.g. Auckland & Manukau City Councils adopted ‘Sinking lid policy’ i.e. no more new gambling venues or pokie machines in Auckland & Manukau districts Empower the Asian communities to develop alternative activities Increase resilient and coping skills within Asian communities Reduce harm caused by gambling Logic Model – Outcomes & Impact

14. Restaurant owners Volunteers Communities (online survey) Staff Logic Model - Evaluation

15. Restaurant owners Meaningful activity for social good Revealed experience and witness a lot of damages caused by gambling That is why they participated [see data] Logic Model - Evaluation

16. Volunteers Great experiences & learnt a lot Community were very supportive to GFD & respect to volunteers (some received free meal) People started to know & aware gambling harm, GFD & PGF Promotion earlier, result would be better Logic Model - Evaluation

17. Communities (online survey) 73%- improved my knowledge on gambling 81%- increased my awareness about gambling harm 73%- gave me opportunity to chat about problem gambling with my friends, workmates & family 85%- knew more about the services provided by the Asian Services, PGF 85%- increased my confidence to seek help from or introduce my friends/family to the Asian Services if necessary in the future 97%- recommended PGF to continue the Dining Discount activity in the 2009 GFD campaign Logic Model - Evaluation

18. Staff Non-threatening approach- distribute messages in a safe, positive healthy way Mobilizes strong support from community Community attitude changed from reluctant to participate to happy to join the campaign Good promotion of PGF services via PGF website & media - people need to look up list of restaurants Give & take- important to show respect & appreciation to volunteers & restaurant owners (evaluation, thank you announcement on media, certificate) Logic Model - Evaluation