ESOMAR 3D - 'Create a Win-Win-Win'

4. Part 1

5. 6 weeks // 100 ‘cool’ youngsters // 15 ‘hot’ cities

8. Market it to them... Make it CRUSH

9. ... an experience

10. WIN #1 Gamification

11. Engage Inspire Activate

12. game

13. WIN #2 Positive disruption

14. 8,6 Celebrating victory?

15. 8,6/14 Celebrating victory? 3 winners

18. Part 1

20. Researchers Gen Y crowd

21. The rules of the game: Number of insights Number of unique insights

22. Dunkin’ donuts makes me happy, And not because of the doughnuts (which in fact, I do not enjoy).  What makes me happy about this brand is the coffee!  Although the coffee isn't the best in the world by any stretch of the imagination, there's nothing quite as comforting as seeing that bright sign while traveling down the road in the morning.  It's good for a pick me up at any time of day.  Post #1 Happiness

23. Dunkin’ Donuts makes Jenny HAPPYbecause it’s an easy to recognize place, availablewhenever, wherever. Out of experience, and good memories, she knows what to expect: a home feeling, relaxing moments, a vibrant place with known and unknown people. It’s a place to reload the batteries, although the donuts and the coffee are not that special. Researchers Gen Y crowd

24. Dunkin’ Donuts makes Jenny HAPPYbecause it’s an easy to recognize place, availablewhenever, wherever. Out of experience, and good memories, she knows what to expect: a home feeling, relaxing moments, a vibrant place with known and unknown people. It’s a place to reload the batteries, although the donuts and the coffee are not that special. Researchers Gen Y crowd

25. Unique- A mirror that one of my best friends made me for my 21st Birthday! Her husband constructed the mirror and then she painted, decorated it with the tiles and my name! A treasured present from a gifted artist! Post #2 Uniqueness

26. For Alice, a gift is UNIQUEwhen it is personalized (in this example, with her name), when the giver, with whom she has a closepersonal relationship, has treated it using her own creative skills, when both giftershave created it, and because it complements a unique momentin her life; her 21st birthday. Researchers Gen Y crowd

27. For Alice, a gift is UNIQUEwhen it is personalized (in this example, with her name), when the giver, with whom she has a closepersonal relationship, has treated it using her own creative skills, when both giftershave created it, and because it complements a unique momentin her life; her 21st birthday. Researchers Gen Y crowd

28. There's one brand I find authentic: LUSH Cosmetics. It is the only brand that really cares (for our health and for the environment) and stays real. I like the fact they use natural and organic ingredients, I like the event they organize and I like the spirit of the brand (the products' names, the pictures of the products' creators, ...).  I discovered Lush 5 years ago when I was in London and then found out there were Lush shops in Paris (when I moved in Paris).  Post #3 Realness

29. Aude sees Lush as an AUTHENTICsoap boutique, because their products are both good for your health and the environment, fitting our current way of natural living. Their handmade products look very real and raw. All of this without being boring: it’s more than just green, it’s also fun in different ways. Researchers Gen Y crowd

30. Aude sees Lush as an AUTHENTICsoap boutique, because their products are both good for your health and the environment, fitting our current way of natural living. Their handmade products look very real and raw. All of this without being boring: it’s more than just green, it’s also fun in different ways. Researchers Gen Y crowd

31. Who is best at generating insights?

32. Researchers Gen Y crowd 16 25 Number of insights 6 15 Number of unique insights WIN #3

33. Gen Y crowd Researchers

35. ACT! cards