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NetApp and Microsoft Alliance. Content. Technology and the Today World. Who are these players?, Alliance Overview. Content. Reasons for Alliance. Motive & Fit and Mutual Benefit. Key Success Factors. Technology and the today world.
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Content • Technology and the Today World • Who are these players?, Alliance Overview Content • Reasons for Alliance • Motive & Fit and Mutual Benefit • Key Success Factors
Technology and the today world • Information technology is dynamic and fast moving industry • Technology providers strive to better serve the people with innovated products in a fast moving paste. • Essential for the players in the industry to work closely together to search, develop, improve, produce and serve consumers with innovated quality products. • Alliance between NetApp and Microsoft is a significant one. • NetApp and Microsoft announce a three-year strategic alliance agreement.
Net App • Provider of an integrated solution that enables storage, delivery and management of network data and content. • Offering products such as storage system, platform, protocol and various solutions offered in business application, engineering application and infrastructure solution. • Microsoft • Founded in 1975. • The world leader in computer software. • Has a strong partner network consists of over 640,000partners world wide. • Products and service are designed to empower people through the use of software. Who are these players?
Alliance overview Offering Server Virtualization Offering Storage of Data • NetApp and Microsoft announce a three-year strategic alliance agreement. • Working on “Virtual Site Recovery Solution” projects. • -Delivering data center management that allows efficiencies, cost saving and data protection possible. • The project combines NetApp HA and DR storage capability with Microsoft Windows 2008 RS Hyper-V. • They work together to allow joint technology integration, joint marketing solution and joint selling possible.
Reasons for the Alliance • Reasons • It is the core of any Information Technology management that can provide information availability and information recovery. (Need of the Market) • Capital investment needed in this sector is substantial, therefore many technology players are willing to work together. (Nature of Technology Industry) • Potential competitors such as NetApp and Microsoft are able to match their capabilities. (Motive and Fit)
Motives and Fit + Mutual Benefits • Specify NetApp as the potential strategic partner who can offer capability in information data storage to the project. • Diversify product offering. • Increase customer satisfaction with improved well developed product. • Increasing reputation by working with leading player like Microsoft. • Mutual Benefit • Reducing risk in the market. • Reducing R&D cost. • Increase customer satisfaction. • Collaboration allow leverage in expertise and capability needed for the project. • Serve the technology market in the right time and able to gain more revenue. • What is for the stakeholder? • Customer satisfaction. • Organizations are able to use the software solution to reduce costs, gain new efficiencies, protect data assets, increase data availability and increase productivity.
Key Success Factors • Complementary Expertise • The alliance combines the best of data storage system of NetApp and server virtualization of Microsoft. • Building Trust • Microsoft and NetApp have collaborated in various “Small Scale” projects. • Enabling each party to learn about each other and the level of commitment. • Initiate trust through building up relationship. • Matching Vision and Mission • Emphasis in customers’ highest satisfaction. • Vale in trust, integrity, personal excellence, self improvement, high expectation and risk taking to create new and exciting products and solutions. • Compatible core values between two organizations NetApp has won the “Microsoft 2009 Storage Solution Partner of the Year Award”
References http://www.netapp.com/us/partners/alliance-technology/global-alliance/microsoft-partnership.html http://www.microsoft.com/virtualization/en/us/partner-profile-netapp.aspx http://www.microsoft.com/presspass/press/2009/dec09/12-08netapppr.mspx http://www.computerworld.com/s/article/9141965/Microsoft_NetApp_ink_three_year_collaboration_deal http://blogs.technet.com/b/mattmcspirit/archive/2010/01/14/joint-microsoft-netapp-webcast-virtualise-sharepoint-and-sql.aspx http://www.infoworld.com/t/storage/wc/virtualize-microsoft-and-netapp-increase-application-uptime-windows-server-2008-r2-hyper-v-and-netapp-441