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Internationalizing Media Studies and the ‘Rise of the Rest’

This presentation discusses the imperative for internationalizing media studies, as well as the globalization of media and higher education. It explores the impact of China and India on global communication and the cultural consequences of their rise. The presentation also examines the limits of corporate globalization and the potential for civilizations to engage in conversation rather than clash.

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Internationalizing Media Studies and the ‘Rise of the Rest’

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  1. Internationalizing Media Studies and the ‘Rise of the Rest’ Presentation at the ECREA conference Istanbul October 2012 Dr Daya Thussu Professor of International Communication Co-Director of India Media Centre University of Westminster, London D.K.Thussu@westminster.ac.uk

  2. Global Media? Hollywood-imported or inspired programming (in original, dubbed or localized versions): • In music (MTV) • Factual entertainment (Discovery, National Geographic, History Channel) • Sports (ESPN) • News (CNN) • Children’s programming (Disney, Cartoon Network) • On-line media: Google, Yahoo!, Facebook, Twitter, YouTube

  3. American entertainment?

  4. The US-UK news duopoly

  5. The world’s top 5 media corporations Global Fortune 500 ranking 2009 revenue, billion $ • 57 36 • 76 30 • 82 28 • 170 13 • 177 13

  6. BRICS and Beyond

  7. Study of post-Cold War media in former Eastern bloc:‘to extrapolate theoretically from such relatively unrepresentative nations as Britain and the United States, is both conceptually impoverishing and a peculiarly restricted version of even Eurocentricism’ (Downing, 1996).

  8. ‘De-westernizing’, part of ‘a growing reaction against the self-absorption and parochialism of much Western media theory’ (Curran and Park, 2000).

  9. Imperatives for internationalizing media studies by broadening its remit, warranted by unprecedented growth of media in non-Western world (Thussu, 2009)

  10. Imperatives for internationalization • Globalization of the media means that research demands it • Globalization of higher education means that students demand it • Globalizing the canon?

  11. Niccolò Machiavelli (1469-1527)

  12. Chanakya (Kautilya) 3rd century BC

  13. A tale of two cities Cairo Established 970 AD Bologna Established 1088 AD

  14. Media: a global history? • Printing was invented in China not in Europe • First printing press in the Ottoman Empire was established in 1511, and in Mexico, in 1535 • Strong tradition of anti-colonial journalism in Asia, Africa and the Arab world

  15. Sun Yat Sen worked for Chung-kuo Jih-pao (Chinese Daily Newspaper), founded in 1899.

  16. India’s greatest journalist

  17. ‘Chindia’ impact • China is poised to have more impact on the world over the next 20 years than any other country. If current trends persist, by 2025 China will have the world’s second largest economy and will be a leading military power… • India probably will continue to enjoy relatively rapid economic growth and will strive for a multi-polar world in which New Delhi is one of the poles. -Global Trends 2025: A Transformed World, US Government, 2008

  18. Race to top: China vs. US Valuation of GDP based on PPP in $billion 2010 2011 2012 2013 2014 2015 2016 China 10.11 11.31 12.46 13.74 15.16 16.80 18.67 US 14.52 15.06 15.49 15.99 16.62 17.39 18.25 Source: IMF

  19. The top five: Out of Fortune 500 US 133 Japan 68 China 61 France 35 Germany 34

  20. ‘Chindia’ and global communication • China and India’s combined economic and cultural impact, aided by global diasporas: globalization with an Asian accent • Media and communication growing in both countries – more than 800 communication programmes in Chinese universities. Mushrooming of media research institutes in India • Both source of a number of postgraduate and research students studying media and communication

  21. Chinese TV to watch

  22. A Million Media Now!

  23. Media and communication in ‘Chindia’ • India: More than 120 round-the-clock TV news channels; world’s largest producer of feature films and one of its most linguistically diverse media landscapes • China biggest mobile phone market, highest blogger population; largest exporter of IT products • World Association of Newspapers reported that in 2010, India, with 110 million copies sold daily, is the world’s largest newspaper market, followed by China with 109 million copies

  24. Top ten Internet users, in millions

  25. Media for a ‘post-American’ world? • The limits of ‘neo-liberal’ corporate globalization – ‘Anglobalization’ • Media contra-flows • Cultural consequences of the ‘Chindia’ challenge: the ‘peaceful rise’ of China and India’s ‘demographic dividend’ • Civilizations – from clash to conversation?

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