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AQA Media Studies

AQA Media Studies. A Cross Platform Approach. Cross Platform Media. AS Media focuses on the contemporary cross platform nature of modern media This includes a consideration of the inter-relationships between the print, broadcast and e-media platforms including:

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AQA Media Studies

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  1. AQA Media Studies A Cross Platform Approach

  2. Cross Platform Media • AS Media focuses on the contemporary cross platform nature of modern media • This includes a consideration of the inter-relationships between the print, broadcast and e-media platforms including: • the way media products are constructed • the way institutions are responding to technological changes and changes in audience behaviours • the way audiences are using technology and how this changes their relationship with institutions and the texts themselves • For example...

  3. Being Human (BBC3: 2009-) • Being Human is a broadcast text with a strong on-line presence • The Being Human home page is used to look back at seasons 1-3 and to look forward to the 4th season which has now been confirmed and will be broadcast in 2012 • In the immediate run up to broadcasting the site will be used to generate anticipation for the new series • During broadcast the site will most likely be used to provide on-line access to the episodes, summaries and updates and (potentially) additional ‘insider information’ to reward the loyal fans

  4. Being Human

  5. Becoming Human (BBC3: 2011) • An episode in season 3 of Being Human featured Adam a teenage vampire • In Being Human, Adam’s story concluded in the episode • On-line, Adam’s story continued in an on-line blog • Trailer • The Becoming Human blog was updated weekly with a variety of different media used to tell the story – webisodes, newspaper articles, on-line profiles, voicemails, video diaries, written diaries etc. • At the end of the Being Human series, the Becoming Human webisodes were broadcast on BBC 3 as a single 50 minute ‘episode’

  6. Becoming Human – a multimedia text

  7. ... and not forgetting print media

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