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Media Studies. John Keenan j.keenan@worc.ac.uk. Break history of the subject/why it is taught/7 areas specifications for media – AQA, Welsh, OCR /brainstorm lesson Break lessons. Learning Outcomes By the end of this day you should: Be able to recount 5 reasons media is taught in schools
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Media Studies John Keenan j.keenan@worc.ac.uk
Break history of the subject/why it is taught/7 areas specifications for media – AQA, Welsh, OCR /brainstorm lesson Break lessons
Learning Outcomes By the end of this day you should: Be able to recount 5 reasons media is taught in schools Be able to identify 5 main thinkers in media studies tradition Be able to list 5 subjects media studies ‘steals’ from Be able to recall the 7 areas of media studies Be able to recall 2 subjects for each area Be able to identify 3 main media exam bodies Be able to identify 1 subject in a syllabus Be able to teach 4 lessons in the subject
Why I’m here What do you know?
Confident – studied it at A level/university Some experience – GCSE, teach it now, read books on it Media studies - no
Media studies is a field not a subject (James Halloran) Study of a phenomenon – the media
19th Century • Matthew Arnold modelled • T S Eliot
19th Century Robert Lee Joseph Pullitzer
1920s-1930s Walter Lippmann Harold Lasswell
1920s-1930s • Ferdinand de Saussure
1920s-1930s Sigmund Freud
1920s-1930s • Theodor Adorno Herbert Marcuse
1920s-50s Vladimir Propp TzvetanTodorov
1950s Jacques Lacan
1950s-60s Richard Hoggart Raymond Williams
1960s Stephen Spielberg Francis Ford Coppola New Hollywood
1950s-1970s • Louis Althusser Roland Barthes Claude Levi-Strauss
1960s-1980s Frederic Jameson Jean Baudrillard Jean Francois Lyotard
Today... Noam Chomsky
1960s Cultural Studies Leeds University (Granada Fellowship) Birmingham University Centre for Contemporary Cultural Studies Leicester University Centre for Mass Communication Research Glasgow University Glasgow University Media Group 1970s Communication Studies Sheffield Polytechnic Coventry Polytechnic 1970s Film Studies Cardiff University 1980s-90s Media Studies – FilmStudies/Communication Studies/Cultural Studies Communication Studies/Film Studies
What is media studies? English art media studies psychology sociology business studies
Why not media studies? “I am afraid that the interests of our children are not served either by some of the examination boards…They’d give us Chaucer with chips, Milton with mayonnaise. Mr Chairman, I want William Shakespeare in our classroom, not Ronald McDonald.” Education Secretary John Patten speaking at the Conservative Party Conference, 1992 “I’d be far more interested in seeing someone with a Law degree. […] As far as I know I’ve never interviewed anyone with a Media Studies degree.” Veronica Wadley, Editor, The London Evening Standard: “We could always name two A-Levels we would rather have. [The skills developed by Media Studies] are not relevant to the sort of courses we offer.” Dr Geoff Parks, director of admissions, Cambridge University: ‘discriminate and resist’ http://english.oxfordjournals.org/cgi/reprint/51/199/1.pdf http://www.mediaedassociation.org.uk/
The future? It is now widely believed among teachers that one of the ways in which senior English will develop in schools in the next few years is in the direction of 'Cultural Studies'. – Australia Digital
Put OUT sign up when out HARIBO
Which word has one syllable? Which word has one syllable? Out of which country did the academic study of the media NOT spring? UK Australia A: B: USA Switzerland C: D:
Which word has one syllable? Which word has one syllable? Who called for a study of journalism in the 19th Century believing it to be a foundation of democracy Robert Lee General Mustang A: B: Joseph Pullitzer Theodor Adorno C: D:
Which word has one syllable? Which word has one syllable? Which university started the first cultural studies course in the UK Leicester Cardiff A: B: Glasgow Leeds C: D:
Which word has one syllable? Which word has one syllable? Who is this? Levi-Strauss Marcuse A: B: deSaussure Hoggart C: D:
Which word has one syllable? Which word has one syllable? Which of these is NOT a postmodern thinker? Jean Baudrillard Francois Lyotard A: B: Frederic Jameson Jacques Lacan C: D:
Which word has one syllable? Which word has one syllable? Which American studied the media with a view of perfecting its persuasive powers? Walter Lippmann Harold Lasswell A: B: Noam Chomsky Herbert Mead C: D:
Which word has one syllable? Which word has one syllable? Who coined the term, ‘semiotics’? Roland Barthes Jacques Lacan A: B: Ferdinand deSaussure Herbert Marcuse C: D:
Which word has one syllable? Which word has one syllable? In which decade was media studies created? 1970s 1980s A: B: 1990s 2000s C: D:
Which word has one syllable? Which word has one syllable? Which of the following subjects does media studies NOT ‘steal’ from? history business studies A: B: art psychology C: D:
Which word has one syllable? Which word has one syllable? Who wrote ‘Ways of Seeing’? Judith Williamson Stuart Price A: B: Noam Chomsky John Berger C: D:
Which word has one syllable? Which word has one syllable? Who said ‘discriminate and resist’? T S Eliot Matthew Arnold A: B: F R Leavis Richard Hoggart C: D:
Which word has one syllable? Which word has one syllable? Who first coined the term, ‘manufacturing consent’? Noam Chomsky Harold Laswell A: B: Theodor Adorno Walter Lippmann C: D: