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Monthly Metrics January 2010

Monthly Metrics January 2010. Summary. Traffic Metric Total MoM Visits 211,232 +16.3% Unique visitors 179,807 +15.6% Pages per visit 3.83 +4.4% Time spent 2:28 +7.1% Bounce rate 47.4% -1.7% Search Medium Total MoM Organic 109,195 +10.3% CPC 36,529 +19.9% PPC 8,522 +26.4%

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Monthly Metrics January 2010

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  1. Monthly MetricsJanuary 2010

  2. Summary • Traffic • MetricTotalMoM • Visits211,232+16.3% • Unique visitors179,807 +15.6% • Pages per visit3.83+4.4% • Time spent2:28+7.1% • Bounce rate47.4%-1.7% • Search • MediumTotalMoM • Organic109,195+10.3% • CPC36,529 +19.9% • PPC8,522 +26.4% • Total 154,246 +13.3% • KPIs • GoalTotalMoM • FFEs14,518+45.2% • Appointments2,668 +19.8% • PCCs180new • Testimonials85-19.6% Source: Google Analytics

  3. Daily Trend: • Visits +16.3% • Bounce Rate; No Significant Change Source: Google Analytics

  4. Rising Content – Ranked by % gain Form page Confirm Page Source: Google Analytics

  5. New Content – Ranked by volume Source: Google Analytics

  6. Lowering Content – Ranked by % drop Source: Google Analytics

  7. Top Content – Ranked by unique page views Began1/4 Source: Google Analytics

  8. Traffic Sources – search engines Now includes Paid sources • Search +16.0% • Organic: +10.3% • CPC: +29.8% • PPC: +26.4% • Share of all traffic: +0.9% • For second month, yahoo only ‘gainer’ in share of ‘Big 3’ Source: Google Analytics

  9. Traffic Sources – search engines Now includes Paid sources • Search: 69.4% organic (drops slightly from last month), 25.1% CPC, 5.4% PPC • CPC continues highest bounce rate, lowest time spent • PPC continues best goal conversion rate, but drops from last month (12.6%) (all goals) Both CPC and PPC continue to outperform organic Source: Google Analytics

  10. Traffic Sources – referring sites Now includes Paid sources • Visits: +10.2% • Share: -5.3% Source: Google Analytics

  11. Length of visit Now includes Paid sources • Less short visits, more long visits Infusion of paid traffic Source: Google Analytics

  12. Loyalty Now includes Paid sources Source: Google Analytics

  13. First Free Exam conversion • Total FFEs: +45%: • Conversion: GPs: -5%, Corp:+16% January December 89,827 70,460 14.2% 16.2% 14,518 9,997 Source: Google Analytics

  14. Appointment conversion • Total Appointments: +20% • Conversion:GPs:+16% January December 11,557 10,017 22.2% 23.1% 2,668 2,227 Source: Google Analytics, Unique Visits by page name

  15. PCC Appointment conversion • Total PCC appointments: 180 (returned this month) • Low form conversion • GP: 4.9% Corp: 2.6% January December 4.503 3 0.0% 4.0% 180 0 Source: Google Analytics, Unique Visits by page name

  16. Testimonial conversion • Total Testimonials: 85 • Conversion: GPs: -12% January December Conversion dropped at both steps this month. Source: Google Analytics

  17. Thank You

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