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2013-2014 Communications & Public Relations Report

2013-2014 Communications & Public Relations Report. Communications & Public Relations Report. Supporting the Strategic Plan: Building Effective Relationships Mass Communication Tools Video: Telling the District’s Story A New Hammer in the Toolbox Staff Recognition & Special Events

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2013-2014 Communications & Public Relations Report

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  1. 2013-2014 Communications & Public Relations Report

  2. Communications &Public Relations Report • Supporting the Strategic Plan: Building Effective Relationships • Mass Communication Tools • Video: Telling the District’s Story • A New Hammer in the Toolbox • Staff Recognition & Special Events • Special Communications • Ongoing Communication Programs Communications &Public Relations Report

  3. Supporting the District’s Strategic Plan • Building effective relationships • Personal communications: Always the priority Communications &Public Relations Report

  4. Supporting the District’s Strategic Plan Building Effective Relationships • Warm & Welcoming Schools • Building level outreach (ongoing) • An intentional conversation • Customer service • Modeling and recognizing good character Communications &Public Relations Report

  5. Supporting the District’s Strategic Plan Building effective relationships IDJC – AdvanceJC – EngageJC Communications &Public Relations Report

  6. Supporting the District’s Strategic Plan Building effective relationships • Re-Launching Vanguard Program • Community and parent leadership • A deeper understanding of how the District works • A more informed volunteer (service to schools and District) • A future leader (work with Foundation) Communications &Public Relations Report

  7. Mass Communications • Move to Constant Contact • Subscribers • Click throughs • JCPS Insider & “In Other News” • Incredibly effective • General broadcasts and emergency calls • Building & District level users • School bus riders Communications &Public Relations Report

  8. Social Media Communications &Public Relations Report

  9. Text Messaging & Social Media Communications &Public Relations Report

  10. Video: Telling the District’s Story • Tales to tell • The power of video • Selecting stories • Sharing the stories: JCPS TV on Communications &Public Relations Report

  11. A New Hammer in the Toolbox • JCPS App • A necessity • Facts about users • Development of product • Getting Started Communications &Public Relations Report

  12. Special Events & Staff Recognition • Opening Session • A Family Tradition: Employee BBQ • Staff Appreciation Breakfasts: Small groups – Big payoff • Teacher Appreciation Banquet & Retiring Teacher Reception Communications &Public Relations Report

  13. Special Communications • Communications: The Academies @ Jefferson City High School • Website • Brochure/Folder • Print advertising • Family night presentations • Community outreach and information Communications &Public Relations Report

  14. 175th Anniversary of the JCPS • “The First 175 Years of the Journey” coffee table book in conjunction with JCPS Foundation • Speakers series • Weekly reminders & fun give-aways Communications &Public Relations Report

  15. Ongoing Communications • Board Updates • Speakers bureau • Generated radio programming • Media Summits • Communications workshops • Print advertising • District brochures and reports Communications &Public Relations Report

  16. Communications &Public Relations Report • Supporting the Strategic Plan: Building Effective Relationships • Mass Communication Tools • Video: Telling the District’s Story • A New Hammer in the Toolbox • Staff Recognition & Special Events • Special Communications • Ongoing Communication Programs • Questions? Communications &Public Relations Report

  17. 2013-2014 Communications & Public Relations Report

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