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Purpose of the Workshop

Purpose of the Workshop. Define advocacy and identify your role in the process for agricultural education. Explore the advocacy planning process by developing a plan to address a challenge or opportunity that currently faces agricultural education in your program. What is advocacy?.

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Purpose of the Workshop

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  1. Purpose of the Workshop • Define advocacy and identify your role in the process for agricultural education. • Explore the advocacy planning process by developing a plan to address a challenge or opportunity that currently faces agricultural education in your program.

  2. What is advocacy? • Write down your thoughts; • What do you believe to be the purpose and/or definition of advocacy? • What are some positive beliefs you currently have about advocacy? • What are some negative beliefs you currently have about advocacy?

  3. Misconceptions about Advocacy

  4. What are some reasons we advocate? • There are a variety of outcomes for advocating including: • Change in the institutional policy and practice • Change in public attitudes or behavior • Change in the political process or system • Increased power or influence for a less influential group • Or a combination of some or all

  5. Become Educated

  6. Building Relationships

  7. Where is influence made?

  8. Build Relationships • Collaboration • Communities • Teachers • Parents • Students • Administration • Advisory Committees • Foundation • Legislators (lobbying?) • Industry organizations & businesses

  9. Take Action

  10. Determine the needs within your Ag Ed program • Identify what is currently being done and what currently exists? • What are some challenges or opportunities that are currently present? • Where is Ag Ed headed in the future?

  11. Where do we even begin? • Advocacy Planning • Developing a proactive plan of action. • Reactive v. Proactive

  12. Advocacy Planning 101 • Identify a challenge or opportunity. • Challenges • Issues that are posing threats? • Opportunities • Future growth?

  13. Advocacy Planning 101 • Determine key audiences. • Primary • Secondary Who directly and indirectly influences these groups? • Determine what they know. • Determine how they receive their information.

  14. Advocacy Planning 101 • Develop measurable objectives. • SMART Goals • Specific • Measurable • Attainable • Relevant • Timely

  15. Advocacy Planning 101 • Develop message points. • What do you want them to know? • Be clear and concise • Communication materials and promotion. • How will you best get this message across? • How should it be delivered?

  16. Advocacy Planning 101 • Resources • What will you need to complete this plan? • Timeline • What is a reasonable timeline for ALL objectives to be completed? 

  17. Advocacy Planning 101 • Evaluation • How will you know if it worked? Example: Objective #- (list objective) Evaluation Questions What is your objective intending to measure? Include questions relevant to time, quantity, quality and etc.

  18. Motivation for moving forward • Now that you have a plan in place, how do you motivate your stakeholders or “your advocates” to take action?

  19. Be Educated Resources • NAAE Advocacy Toolkit • NAAE Website • Legislative Action Center • Advocacy Blog • CoP Community

  20. Build Relationships • What are relationships?

  21. Taking Action • Advocacy Planning101 • Developing tools • Ag Ed One Pager • Engaging teachers and students • Classroom lessons • Advocacy video contest

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