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DG504 BLOCK 1

DG504 BLOCK 1. Josje Wijnen Bernadette Bijkerk Rens van Deurssen Emin Sinani. Sony Walkman. Concept description A portable device to listen to high quality audio aimed for outdoor use. (Aimed for walking, cycling) End user desire Favourite music outdoor High quality

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DG504 BLOCK 1

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  1. DG504 BLOCK 1 Josje WijnenBernadette BijkerkRens van Deurssen EminSinani

  2. Sony Walkman • Concept description • A portable device to listen to high quality audio aimed for outdoor use. (Aimed for walking, cycling) • End user desire • Favourite music outdoor • High quality • Listening alone (or with 2 people) • Expressing yourself

  3. 18 Versions of Walkman 1. 1979 Name: Sony Walkman SRF 35-W Characteristics: Cassette based walkman • 1981 Name: Sony WM-1 Characteristics: lighter, supported metal tape. Attention to design and sound quality. • 1983 Name: WM-20 Characteristics: got AA batterythe cassette was placed horizontally, size is small. • 1984 Name: Sony discman D-50 Characteristics: Uses CDs.

  4. Versions of Walkman • 1985 Name: WM-101 Characteristics: got a rechargeable battery. Had weight of 200gr. • 1989 Name: Sony GV-8 Video Walkman Characteristics: It played video 8 format videos. • 1990 Name: TCD-D3 Characteristics: used DAT-cassettes & lightweight • 1992 Name: NT-1 Characteristics: digital micro-recorder using ultra compact tapes.

  5. Versions of Walkman 9. 1996 Name: MZ-E50 Characteristics: smallest and lightest walkman. 10. 1999 Name: D-E01 Characteristics: featured a skip-free playback mechanism. 11. 2001 Name: Sony Minidisc MZ-N1 Characteristics: plays Minidiscs: miniaturized CDs. Featured high-speed transfer music data from PC to Walkman. 12. 2003 Name: NW-MS70D Characteristics: featured Duo memory stick, 256MB flash.

  6. Versions of Walkman • 2004 Name: Sony Walkman NW-HD1 Characteristics: 30 hours of playing music. • 2005 Name: NW-A3000 Characteristics: first Sony walkman which supported MP3 files. • 2005 Name: Sony Walkman XDR-M1 Characteristics: he could receive Digital Audio Broadcast • 2006 Name: Sony Walkman NW-HD3 Characteristics: hard disk based walkman.

  7. Versions of Walkman • 2008 Name: Sony NW-A800 Characteristics: MP3 player combined with video. • 2008 Name: Sony Ericsson W900i Characteristics: MP3 integrated in mobile phones under the brand name Sony Ericsson

  8. Competitors • Philips • JVC • Panasonic (alsocooperation) • Toshiba • Apple (iPod) • Sears • JC Penny • Radio Shack

  9. MarketShare • 1970-1978 Sony loosesmarketshare (Toshiba & JVC improvedSony’stechnologies) • 1979-early ’80 Sony gotrealcompetitorslike Sears. Due to newinnovationslikeincreasing the sound quality Sony came back in the market • 1983 Walkman becomes hype and Sony’smarketshareincreases a lot • 1985 Cooperationwith Panasonic increasesmarketshareagain • 1992 Sony has 38,5% of the marketshare. Sony bought the American ColombianPictures and got 20% of the American markettoo. • 1993 Sony brought the Minidisc walkman. Sony stays in the market. Butnotthat long. • 1999 Fromthisyearotherbrandslike Apple walk into the market and gained a big marketsharebytheir MP3players. Sony’smarketshare is gone. • 2008 Nowadays Sony tries to gainmarketagainbylaunchingnew mobile phoneswith MP3 function.

  10. Development over timeWalkman

  11. Development over timeWalkman

  12. Development over timeWalkman

  13. Functions and sellingpoints • 1979 • Fitment of a stereo tape head • Removal of recording button and speaker • Hotline function • Double volume control • Multiple headphones • 1981 • All keys released when lid opened • Hotline on headphone • Simple stereo volume control • Attention to Design / Color / Styling • Plastic Belt Holder • Small • 1982 • Record TPS-L2 WM-2

  14. Functions and sellingpoints WM-7 • 1983 • Pressed Metal Case • Logic buttons • Remote • Auto-reverse • Dolby B noise reduction • Led for tape direction and battery indicator • Hold Function • Play all kinds of cassettes • 1984 • Splash proof • In ear headphones WM-10 WM-F5

  15. Functions and sellingpoints WM-36 • 1986 • AM/FM Tuner • A five band graphic equalizer • 1987 • Solar charging • Rechargeable batteries • 1988 • Alarm Clock • Radio Presets • Mega Bass: Bass Control WM-F107 WM-B39

  16. Functions and sellingpoints • 1990 • My First Sony: child version • Loudspeaker • Volume limiter • 1995 • AMS: Automatic music search • Logic controlled • 1996 • Very long battery life WM-3000 WM-EX618

  17. Thankyouforyourattention

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