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By Shane Stuart, Ken Munch, and Mohammad Hossain

By Shane Stuart, Ken Munch, and Mohammad Hossain. History. Started in 1992 by two brothers Travis and Dane Boersma Began in Grants Pass, Or Originally started from a push cart Now has 115 stands throughout Oregon, Washington, California, Idaho, Nevada, and Arizona. The Dutch Creed.

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By Shane Stuart, Ken Munch, and Mohammad Hossain

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  1. By Shane Stuart, Ken Munch, and Mohammad Hossain

  2. History • Started in 1992 by two brothers • Travis and Dane Boersma • Began in Grants Pass, Or • Originally started from a push cart • Now has 115 stands throughout Oregon, Washington, California, Idaho, Nevada, and Arizona

  3. The Dutch Creed • Adopted the “Optimist’s Creed” as their own • All About being positive and lovin’ life • Customer service is #1 • “Guaranteed to Satisfy” • “It’s All Good”

  4. The Dutch Culture

  5. Strengths • Fast service - Drive thrus! • Friendly and well trained employees • Cheaper prices • Quality coffee • Easily accessible locations • Wide product line (coffee, smoothies, tea, chai, Red Bull, ect.)

  6. Weaknesses • Limited sit down locations • Only located in northwest and west coast • Limited locations within major cities like Portland • Limited menu to the naked eye

  7. Opportunities • Only beings in 6 states allows for major expansion • Maintain low prices • Open more sit down locations where needed (Dutch Bros. on Monroe) • Build better brand loyalty • Increase product line to offer more to customers • Cross Branding

  8. Threats • Other drive thru coffee companies • Increasing prices of goods (Milk, coffee, dry goods) • Increasing gas prices • Increased awareness of healthy living • Starbucks threatens sit down locations

  9. Franchising • $350,000 - $500,000 to open your own • Gain franchising rights, right to use company name, and buying power • $150,000 net worth requirement • Given geographical area to franchise • Plan to expand nationwide • Both single and double drive thru

  10. References www.dutchbros.com http://dining.redding.com/images/RestaurantShots/5303569500/front.jpg http://www.bendnights.com/dutchbros/images/dutch1.jpg http://pix.hotornot.com/shorts/brands/BMBU/TGNUVDTJSHPXTANXNTUJ.jpg

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