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All Members are Altrusa Ambassadors: Telling the Altrusa Story

Empower Altrusa members with new marketing tools to enhance community presence, recruit effectively, and cultivate leadership potential. Discover how to utilize brochures, PSAs, and more for successful outreach and growth initiatives.

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All Members are Altrusa Ambassadors: Telling the Altrusa Story

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  1. All Members are Altrusa Ambassadors:Telling the Altrusa Story How the Altrusa Marketing Materials Can Help

  2. What are the Altrusa Marketing Materials? • Why do we have them? • Membership survey revealed members have trouble “telling their Altrusa story” • Altrusa is not clearly defined; it’s hard to describe • Lack of good materials to use for recruitment • Members aren’t sure how to recruit • Our new brand defines Altrusa and builds visibility • Key concepts: clarity, flexibility, inclusion • Great new materials including International brochure and a club-customizable rack-card • Marketing Toolkit gives us the tools to share our story

  3. Reasons to use Altrusa Marketing Matrials • Build presence in community • Build pride within membership • Entice potential members to take a second look • Highlight Altrusa’s leadership development potential • Think of those who may want to become leaders in your community

  4. Where to look for new members? • Chamber of Commerce • Newspaper: business section and articles • Daily professional and business contacts • Major companies (many encourage employee community involvement) • Employers and personnel directors • Meetings: church, other organizations, business seminars, etc. • Social contacts and friends • Services you patronize – printers, florists, caterers, etc • Libraries, schools, education facilities (all appreciate our literacy focus)

  5. How To Use Them:Recruitment Brochure • Recruitment Brochure • Give, give, give them away • Service projects, fundraisers • Membership functions • Literature racks (library, airport, hospital)

  6. How To Use Them: Altrusa at a Glance • Altrusa at a Glance • Keep a copy in your purse, briefcase, desk drawer, by your home phone, in your car • Review periodically • Be prepared to answer the “don’t have time” response

  7. How To Use Them: Letters of Invitation • Letters of Invitation • Warm Lead • People you know or have met • Cold Lead • Names mentioned in the media • contact lists • businesses • Use Club Letterhead • These can all be found in the Marketing Toolkit • http://members.altrusa.org/Publications/Toolkit.aspx

  8. How To Use Them: PSAs • Public Service Announcements – be PREPARED and CONCISE • Call Tuesday, Wednesday or Thursday morning; • never call on Friday, or just before or just after a holiday weekend • Ask for the person who schedules PSAs • not general manager, sales manager, or news director • Identify yourself clearly - take no more than two minutes • Give name of your club • specify it is a service club • Tell purpose of the event or project • in one sentence • “Sell” your PSA • you’re in competition with many other worthwhile announcements) • Include the brochure when delivering the PSA • help them learn more about Altrusa

  9. Using the PSA Template • WHO, WHAT, WHERE, WHEN, WHY, AND HOW • Include local club contact information • name, telephone number and email address • Make a contact at local radio/TV station • Take your news straight to your contact • Educate the media about Altrusa • PSAs are available online in the Marketing Toolkit.

  10. How To Use Them: Letterhead, Envelopes, Business Cards • Letterhead, Envelopes • Especially for formal use • Customize • Business Cards • USE THEM frequently • Customize front • Can use back for local information • Find all in the Marketing Toolkit http://members.altrusa.org/Publications/Toolkit.aspx Sample business card front: Sample business card back:

  11. How To Use Them: Recruiting Post Cards • Recruiting post card • Customize • Use for membership drive or whenever someone expresses interest • Find in the Marketing Toolkit http://members.altrusa.org/Publications/Toolkit.aspx Sample recruiting post card back: Sample recruiting post card front:

  12. How To Use Them: Membership Forms • Membership Form – be prepared! • Distribute at every meeting • Keep them handy • Find in the Index or in the Member Forms http://members.altrusa.org/Publications/Forms.aspx

  13. So now what? • Club recruitment strategies • Brainstorm with club members and set a goal • Organize a membership activity • Add an Altrusan Month • Mini orientation • Forty Potential members in Four Minutes – Appendix President’s Handbook. • Login to the International web site, go to the index and look for President’s Handbook (it’s available for everyone.)

  14. What is YOUR role? • Take Action Now • Marketing and membership is everyone’s responsibility • Tell your Altrusa story • Look for individuals who are strong supporters of community betterment • They are our future Altrusans

  15. Will YOU now step up and take Action? • YES! Use the marketing materials from the toolkit • YES! Word of mouth • have brochures and business cards ready • YES! Membership meetings • special invitation with new letterhead • YES! Press releases regarding projects and fundraisers • Model yours on templates provided • YES! Invite potential members to your club activities • Enjoy the benefits of renewed club energy

  16. Thanks Go Out To • Altrusa International, Inc. Club President’s Handbook • Altrusa International, Inc. Media Guide • Special thanks to District Five Altrusa International, Inc. • Membership Development Guide

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