1 / 23

Budget Proposal 2008 – 2009 University Advancement

Budget Proposal 2008 – 2009 University Advancement. University Advancement. Current Budget. $233,285 Advancement Departmental $243,631 WUTC $330,784 University Relations & Marketing $179,191 Alumni Affairs $525,322 Development $1,512,213 Total Represents approximately 1.6% of UTC Budget.

hieu
Download Presentation

Budget Proposal 2008 – 2009 University Advancement

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Budget Proposal2008 – 2009University Advancement

  2. University Advancement

  3. Current Budget • $233,285 Advancement Departmental • $243,631 WUTC • $330,784 University Relations & Marketing • $179,191 Alumni Affairs • $525,322 Development • $1,512,213 Total Represents approximately 1.6% of UTC Budget

  4. Current Year Budget Additions $50,000 Marketing – non recurring $65,000 Communications - recurring

  5. WUTC Putting the “Public” in Public Radio • On-air fund raising – record levels • Underwriting – recent 35% increase • Listener ratings – national rankings • First local digital station • Challenges: Only about one-third of budget comes from UTC, & state funding portion of budget took a deep cut 3 years ago

  6. University Relations Marketing, Communications, Media, Intangibles Extremely high quality work toward: • Student Recruitment including Undergrad Admissions publication redesign & implementation • Publications, Video, Electronic, Web • Media relations • “We Shall Achieve” Campaign • Graphic design work on new Athletics logos • Implemented new UT system web templates • Challenges: Dollar and Personnel Resources

  7. Alumni Affairs Staff & Alumni Board focus on how to support strategic plans • High school special programs & connections • Breakfasts with the Chancellor • Dinners with 12 strangers • Strengthened online web & email presence • New efforts to reach and engage young alumni • Challenges: Communication, Programming

  8. Development Secure resources and partners to assist in strategic plan implementation $13 million raised in calendar 2007 with limited staff • UC Foundation new strategic plan • Cost per dollar raised: 5.01cents 4.3 cents • Challenges: Communication, Growth of program

  9. Tattered Brooms

  10. WUTC Restore nearly $40K from 3-year old budget cut • Penalizing success • Unmet needs due to $120K loss over three years; funds needed to support following items and more • Enhanced telephone bank & software to support greater fund raising • News director position • Funds in reserve to maintain $240K in transmitters

  11. University Relations History of mid-year additions to cover marketing deficits • $46K in 04; year end balance $4,965 • $-0- in 05; year end balance <$23,300> • $20,455 in 06; year end balance <$67,713> • $58,455 in 07; year end balance <$61,064> Caused by unbudgeted items such as special advertising & North Georgia initiative; not caused by mismanagement of regular budget

  12. Alumni Affairs • Lack of basic communication pieces • Lack of appropriate levels of regional and constituent programming, especially in a major comprehensive campaign environment • Bare bones staffing, and operating support

  13. Development • Lack of travel funds (currently budgeted at less than $600 per development officer per year) • Reshuffling of existing dollars have assisted in other areas • Need plan for future staffing

  14. Budget PrioritiesandConnection to Strategic Plan

  15. Selected Strategic Initiatives • Sense of purpose – students & external groups • Recruit & Retain … • Metropolitan Role • Alumni Involvement • Resources for Support • Financial Resources • and more

  16. Budget PrioritiesFirst Level – 08-09 $43,890 Staff Writer – Univ. Relations $43,890 Web Assistant – Univ. Relations $ 3,000 Regional Programming – Alumni $ 8,000 Constituent Programming – Alumni $13,000 Partial Restoration Prev. Cuts – WUTC $ 6,500 Travel – Development $118,280

  17. Budget PrioritiesSecond Level – 08-09 $50,000 Addn’l Assistant Director – Alumni $ 3,600 Clipping Service – Univ. Relations $ 2,500 Operating, Supplies, Travel – Alumni $50,000 Marketing Chronic Deficit – Univ. Rels. $106,100

  18. Recap & 3-Year Projection Line Item08-0909-1010-11 Staff Writer – Univ. Relations 43,890 - - Web Assistant – Univ. Relations 43,890 - - Regional Programming - Alumni 3,000 1,000 1,000 Constituent Programming - Alumni 8,000 5,000 2,000 Restore Previous Cuts - WUTC 13,000 13,000 13,000 Travel – Development 6,500 4,000 10,000 Addn’l Asst. Director – Alumni 50,000 - - Clipping Service – Univ. Relations 3,600 - - Operating, Supplies, Travel – Alumni 2,500 1,500 1,000 Marketing Chronic Deficit – Univ. Relations 50,000 - - Additional Magazine – Univ. Relations - 65,000 - Addn’l Graphic Designer – Univ. Relations - 43,890 - Half-time admin asst – Alumni - 13,000 - Addn’l Staff – Development - 118,000 173,000 TOTAL $224,380$264,390$200,000

More Related