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S trategy of DB Schenker Rail AG as a national carrier on the global logistic market. Hans-Georg Werner. DB Schenker Rail AG. 19 June 2014. Sochi. There are two basic sources of DB Schenker Rail strategy. One is the group strategy DB2020.
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Strategy of DB Schenker Rail AGas a national carrier on the global logistic market • Hans-Georg Werner • DB Schenker Rail AG • 19 June 2014 Sochi
There are two basic sources of DB Schenker Rail strategy. One is the group strategy DB2020 We are becoming the world's leading mobility and logistics companySustainable business success and social acceptance Vision Profitable market leader Economic Top employer Social Eco-pioneer Environmental Sustainability dimension 1 10 1 Top Top Top Customer and quality Resource preservation emissions and noise reduction 1 Cultural change/ employee satisfaction 3 4 Strategic directions Profitable growth 2 2
The other is our vision to go “from patchwork to network” Past(„Patchwork“) Today Future („Network“) DSB NS PKP SNCF ÖBB SBB National network provider European railway company “under construction” First choice for rail network solutions in Europe
Globaliation on the Euroasian transport market causes change in transport demand Intermediate phase, the present Past Future • Global, Eurasian activities of customers • Demand for modes of transport spanning over country borders • Trend towards a greater uniformity in the area of transport regulations, especially in the countries of the European Union • The “green” factor • Local activities of customers, including supply chains and distribution • Local transport needs • Good adjustment to local conditions (regulations, legal requirements) • Competition with local entities, who offer also only local solutions • No obstacle to “nationalisation” of transport conditions
On the way to satisfying the global transport demand, cooperation on the rail corridors will be of utmost importance • Transport on the whole route from Germany to Turkey from one hand • Utilisation of both own companies and third party players • Usage of the “High-Speed-One” connection from the channel to London • First directtransportfromPolandto UK Nurnberg Cerkezköy London Wroclaw • Cooperationwithnational railwaysandpremium logisticpartners • Transport in regular train paths via the Trans-Siberian rail route to China • Handling of the containers due to different track gauges in Brest (Belarus) or Dobra (Slovakia) and Manzhouli (China)
The success will be achieved by those, who are able to cooperate and together offer a holistic solution Challenges Know-how from various countries Good relations with other players on the local markets and infrastructure managers/owners Ability to navigate the murky waters of legal/formal requirements Contacts with local “last mile” and additional service providers (logistics companies) Question of assets and their ability to fit the local conditions Since one operator or logistics company cannot cover all the bases, creating alliances and partnerships to bundle capacities on corridors is the only way to be able to offer a holistic product the customer expects