SUBMITTED BY

1. SUBMITTED BY STREET TEAM RFP RESPONSE APRIL 17, 2013

2. TO: CHRYSLER GROUP PROCUREMENT AND CHRYSLER MARKETING  Thank you for including EventNext to bid on the 2013 Chrysler Brand Street Team Promotion. We believe that facilitating walk-arounds where prospects work, shop and play is critical for generating awareness and purchase consideration for both the Chrysler 200 and Chrysler 300. Both vehicles are technologically advanced, styled elegantly, deliver significant fuel economy and offer luxurious interiors. To maximize the opportunity for Chrysler to increase consideration among new and more youthful prospects, we believe it’s absolutely critical to get consumers “inside” the cars to experience firsthand the luxurious styling and technological innovation now standard in each vehicle. To persuade prospects to get inside display vehicles and to attract consumers to the Chrysler display, EventNext has developed a promotional overlay titled The Chrysler “Key to Happiness” Tour which will do just that and create a buzz wherever we stop. Details on how the promotion draws traffic and captures registrants can be found in the “Program Recommendations” section of this proposal. Two additional points we’d like to discuss that are not detailed in the proposal are timing and what we’ll call “opportunity stops.” During the Chrysler Street Team RFP process, June was referenced as an expected start date. EventNext would like Chrysler to consider launching the three street team tours simultaneously later in the year, perhaps at the beginning of August. This would allow us to do walk-arounds at college towns when students are back in town and visit office parks and manufacturing facilities when most workers will have completed their summer vacations. The delayed launch date would also allow us to make successful “opportunity stops” for the brand. During the last Chrysler Experiential Marketing “Immersion Day” held last Fall, Melissa Garlick, during her presentation, said, “While we (Chrysler brand) would like to attract younger buyers, we will take sales from whomever we can.” While our tour is scheduled to visit 36 trendy locations, we’d like to supplement these with select “opportunity stops,” stops that reach a broad yet valuable audience for the brand such as multi-cultural prospects and older boomers. With a delayed launch, black churches should be near capacity in the Fall and retirement communities, while not at capacity, will have a significant number of season residents onsite. Our philosophy at EventNext has always been to deliver more than asked for. The Chrysler brand can count on us to double the number of registrants generated and provide fresh thinking on how to expose the Chrysler 200 and Chrysler 300 to new audiences across the U.S. Thanks, again, for this opportunity. Yvon Russell President/Chief Creative Officer

3. Table of Contents • 1.0 • 1.1 • 2.0 • 3.0 • 4.0 • 5.0 • 6.0 • 7.0 • 8.0 • 9.0 • 10.0 • Executive Summary • Current Situation • Objectives • Strategy • Program Recommendations • Market Selection • Prospective Street Team Staff • Operational Detail • Street Team Market Coverage • Program Benefits • Why EventNext?

4. Executive Summary This presentation details how EventNext will showcase the Chrysler 200 and Chrysler 300 to prospects in trendy neighborhoods throughout the U.S. and complement these stops with additional ones that reach the broader market. The Chrysler “Key to Happiness” Tour insures that at least 6,000 prospects (double the RFP objective of 3,000) will be engaged during the street team campaign, learn about the features and benefits of the 200 and 300 and, at a minimum, become registrants, hand raisers and leads for the brand to follow up on. To continue the Chrysler brands’ momentum and gain consideration among two groups of younger prospects, EventNext believes it is critical to get these prospects inside the car during every single product walk-around. Inside, consumers will realize the luxury, the craftsmanship and technological innovations built into every 200 and 300. Only then, after seeing both the exterior and interior, will consumers appreciate the “legendary” value to be realized when purchasing a new Chrysler 200 or 300.

5. Executive Summary (continued) The Chrysler “Key to Happiness” Tour is a clever campaign that will generate excitement and traffic within a small and mobile but well-branded footprint. The promise of “everyone wins” combined with two beautifully designed vehicles and outgoing, personable, well-trained staff guarantees a successful campaign. This proposal has been developed by EventNext, an entrepreneurial, strategic and street-smart agency with an extraordinary history of success in connecting brands with targeted audiences, especially automotive brands. EventNext’s signature approach to differentiating and promoting brands is called “Event-centric” marketing and is one in which the brand experience is central to a fully-integrated marketing campaign including digital marketing, promotional micro-sites, direct mail, email, lead generation and more. EventNext provides marketers with these turn-key brand experiences from ideation through field execution. By integrating these experiential campaigns with the Web, EventNext enables clients to realize superior returns on their marketing investments.

6. Current Situation Momentum, Your Name is Chrysler Last year, the Chrysler brand, with only three vehicles, had the largest U.S. sales volume growth of any Chrysler Group brand. Add to that the fact that the Chrysler brand is now well-known through the country as being “Imported from Detroit,” and it’s clear that the momentum is building. Now, it’s imperative to keep the momentum going strong and convert its energy into serious consideration and sales. Well, that’s exactly what the Chrysler “Key to Happiness” Tour is designed to do. And we’ll do it from the inside out, making your cars’ interiors not just stars of the tour but magnets designed to dispel any remaining myths about your vehicles, get mindsets past old stereotypes, turn prospects into customers and customers into brand evangelists. We intend to reach prospects where the Chrysler brand is currently not on their “consideration set” and get it firmly placed at the top of their list. We’ll hit the coasts. Converge on neighborhoods. Work our way into places you’d expect us to be and other places that research tells us are ripe for conquest.

7. Objectives • Intercept, engage and generate consideration from millennials and young professionals through informative walk-arounds in “trendy” neighborhood locations and at additional stops in key U.S. Chrysler markets • Attract and educate these “trendy,” socially-active prospects with pop-up experiences that communicate all there is to know about the Chrysler 200 and 300, especially its best-in-class technology, luxury craftsmanship and exceptional fuel economy • Through a minimum of 36 two-day stops on the tour, capture personal information from over 6,000 participants and generate awareness among many others along the tour route • Utilize incremental tour stops to surprise and reach important Chrysler targets such as the multi-cultural audience

8. Strategy • Generate a minimum of 36 two-day activations via three different two-person street teams assigned to different regions of the U.S. (West, Central and East) for 12 weeks each • Deploy an onsite “everybody wins” promotion as part of an integrated walk-around activation at every tour stop. In exchange for consumer contact information, they will be given a key which is guaranteed to turn one of the four locks within the footprint; one inside the car where 9 winners will receive $1,000 each and the chance to win $10,000 at the conclusion of the tour and the other three locks are built into the registration area where consumers can win prizes ranging from LED key chains to the new iPadmini • Along with the Chrysler 200 and 300 and Chrysler-branded tent and signage, activate the Chrysler “Key to Happiness” promotion in locations such as health clubs, retail areas, restaurants, farmers markets, office parks, African-American churches, manufacturing plants, universities and other locations to reach a young but diverse group of targets

9. Program Recommendations As we researched this two-pronged target audience, we confirmed a hunch that we had all along . . . that these people had specific areas they preferred for working, playing and shopping and often they were in very different neighborhoods. The hip, cool place to work, although surrounded by the fun, funky restaurants, cafés and coffee shops, wasn’t necessarily the place they’d go to have fun or the place where they’d shop. While these areas sometimes had a crossover effect, more often it would represent three different distinct “zones” in a given market area. For this reason, our typical activation day will have a three-pronged approach that will ensure we hit the target audience in all the areas they work, shop and play. We’ll deploy three teams of two people and each team will travel to 12 two-day events. Then we’ll do more. We’ll also work these teams for three additional days in these existing markets and smaller ones in between while employing guerilla tactics that allow us to “work the streets” to change minds and capture leads. Sure, it’s more than you asked for. Just like the Chrysler 200 and Chrysler 300, EventNext provides tremendous value for your financial investment.

10. Program Recommendations (continued) Work – Now the Fun Begins! We will set up outside an office complex or downtown business area in a trendy neighborhood/work area (e.g., think downtown Birmingham, Woodward/Maple). We’ll operate from late morning to late afternoon doing customer intercepts. Sure, we can have a product specialist doing walk-arounds and lead capture. But we think we can do one better by having our field staff approach people and try to get them excited about finding something that may be missing in their lives: their own “key to happiness.” Here’s how it works: We’ll have a Chrysler 200 and Chrysler 300 on display and local staff will approach prospects and invite them inside for a closer look. And why will they want to take that closer look? Because if they listen to what we have to say about these vehicles and get up close and personal behind the wheel, they will get a key. If the key opens the glove box, they win $1,000 (9 people will win nationwide during the 12-week tour). Then at the conclusion of the Tour, one of these 9 winner’s names will be drawn to receive another $10,000! Even if the key doesn’t unlock the glove box, they won’t go away empty handed. They’ll still get a second chance to try the key in three “locks” at our display table. Each lock represents a different prize ranging from a branded LED key chain to an iPad Mini. Everyone wins something and, in the process, we’ll capture valuable leads.

11. Program Recommendations (continued) Even if the key doesn’t unlock the glove box, they won’t go away empty handed. They’ll still get a second chance to try the key in three “locks” at our display table. Each lock represents a different prize ranging from a branded LED key chain to an iPad Mini. Everyone wins something and, in the process, we’ll capture valuable leads.

12. Program Recommendations (continued) Play Time For the after-work crowd, we will set up outside a couple of the more popular restaurants in a trendy neighborhood/fun area (e.g., think Royal Oak). We’ll operate from late afternoon to early evening doing customer intercepts. The field staff will approach people walking along the street and – just like in our work scenario – try to get them excited about finding their own “key to happiness.” By going to these popular night spots, we will have the advantage of intercepting people when they’re relaxed and at ease. Our specialists are trained to engage (not enrage!) prospects and get them to interact with the vehicle rather than simply waiting for a table. The same “key in the glove box” dynamic will run through this intercept. In other words, in exchange for a prospect giving us his or her information and taking a few minutes to sit behind the wheel and experience either the Chrysler 200 or the Chrysler 300, we will give them a key. If it fits the glove box, they win $1,000. Again, smaller premiums will be available for those who don’t win the $1,000 prize.

13. Program Recommendations (continued) Shop Till They Drop (drop in, that is, for a closer look!) We will set up outside an outdoor shopping area in a trendy neighborhood/work area (e.g., think Somerset or Partridge Creek). We’ll operate from late morning to late afternoon doing customer intercepts. It’s an ideal venue for value-seeking consumers – something they’ll find plenty of in both the Chrysler 200 and Chrysler 300. Again, the same “key in the glove box” dynamic will be the driving force in this intercept. In exchange for a prospect giving us his or her information and taking a few minutes to sit behind the wheel and experience either the Chrysler 200 or the Chrysler 300, we will give them a key. If it fits the glove box, they win $1,000. As in our Working and Play scenarios, smaller premiums will be available for those who don’t win the $1,000 prize.

14. Program Recommendations (continued) Social Media Today, social media is everywhere, and everyone has it right there in their pocket or purse. . . a smart phone. Both targets for the Chrysler “Key to Happiness” Tour have them and use them for social media on a regular basis. As such, we propose working with the Chrysler Social Media Team to develop a plan to take full advantage of everything Chrysler can offer in this space. The Social Media Team should be invited as full-fledged members of the Chrysler “Key to Happiness” Tour and should be asked to contribute with blogging, tweets and Facebook updates as well as social media promotions via Facebook and other social sites. The idea is to have them help us “promote the promotion” via social media to help drive additional attendance.

15. Program Recommendations (continued) In addition, we would like to request that the Chrysler Social Media Team train the EventNext “on-the-ground” team about how to be most effective while actively involved in the social media space. We plan on creating our own Facebook page to cover each stop and we will update it regularly with photos and videos. We will share our page with our own extended Facebook family and friends and ask them to pass it on to their own family and friends. We will have video cameras in some of the vehicles and capture the activities and excitement when people “turn the key” and post them on a regular basis. Finally, we will use consumers to help spread the word in the social space and provide additional photos and videos of the Chrysler 200 and Chrysler 300 on the “Key to Happiness” Tour. This works well from a pre-event promotion (in the next market) as well as in extending the experience to people who see either vehicle via various social applications. We will take photos or videos as consumers stand beside and/or sit in the Chrysler 200 and Chrysler 300 and we will help them load those photos/videos directly to their Facebook page. We will also direct them to the Chrysler Facebook page and give them directions on how to blog or tweet about their experiences.

16. Program Recommendations (continued) Connecting With The Business Centers (BCs) and Dealers EventNext has worked with the BCs successfully in the past and we realize that keeping them informed and engaged will only add to our success. Once we are awarded the program, we will work with Chrysler on a BC communication plan and make it a point to connect with the BCs prior to arriving in their markets. We can provide a point person on-site for the BCs to contact and we can include them in any communication stream that the Chrysler Team wants us to. We will also stay in contact with the BCs while we are activating locally and make it a point to keep the Chrysler Team updated on our interactions. Likewise, we feel it is important that we communicate with the local dealers so they can help spread the word and feel that they are a part of the process. Being a part of local events is a very tangible way for dealers to see that Chrysler is supporting them and their marketing efforts. Dealers work hard to be seen as a part of the local community and they believe that supporting local events and causes is good for business. When Chrysler shares in that effort, the dealers feel more like they are part of one team. However, that feeling of goodwill can be damaged if the dealer is surprised and only hears of an event once it’s in his back yard. That’s why we need to get out in front of the communication stream and use various channels to make sure the dealers know what we are doing in “their” market. We have done this in various ways in the past, but we would want to work with the Chrysler Team to develop a specific Chrysler “Key to Happiness” communication plan.

17. Program Recommendations (continued) Consumer Data EventNext knows how important it is to accurately collect information on-site and get it back to Chrysler as soon as possible. We have done this successfully at many other Chrysler events and the team within COIN has praised our efforts. We will continue to collect data and work within the Chrysler system and make any necessary changes to comply with moving the consumer data through the pipeline. Reports Our plan is for the EventNext team in the field to provide daily updates to Chrysler while in each market and more detailed Post-Event Recap Reports within 72 hours after each event. We would also be happy to tailor different versions of these reports so they can be passed amongst the Brand Team, BCs, dealers or elsewhere within Chrysler. Once we are awarded the program, we will work with you to develop a customized report that meets your needs.

18. Program Recommendations (continued) Chrysler Display Setup with 5x5 Tent

19. Program Recommendations (continued) Chrysler Display Setup with 10x10 Tent

20. Market Selection For our initial cut at selecting trendy markets, EventNext looked at a variety of sources but decided that Forbes magazine’s list of “America’s Best Hipster Neighborhoods” best represented what we were looking for. Forbes worked with Nextdoor.com to dig through data on more than 250 neighborhoods in the biggest U.S. cities. They assessed each area’s “walkability” according to Walkscore.com which included the number of neighborhood coffee shops per capita (with a little help from NPD Group’s report), the assortment of local food trucks (and their ranking according to Zagat’s), the number and frequency of farmer’s markets, the number of locally owned bars and restaurants, and the percentage of residents who work in artistic occupations. They also factored in Nextdoor's Neighborhood “Hipness” Index, which is based on how often words associated with hipness appeared on each Nextdoor neighborhood’s site pages, and Nextdoor conducted a survey in which members sounded off on their communities.

21. Market Selection (continued) We then added in our own filter based on size and location to other key data points (geographic size, population density, HHI, business mix, shopping, etc.). As a result, we came up with the prospective target neighborhoods which we will refer to as “primary”: Silver Lake, Los Angeles, CA The eclectic enclave boasts some of the nation’s most lauded food trucks and farmer’s markets, a booming arts scene and one of the largest creative class communities in the country. Silver Lake is also home to some of the most avantgarde Modernist architecture in North America. North Park, San Diego, CA Culturally diverse North Park is home to Craftsman cottages, cafes and diners, coffee shops, several microbreweries, boutiques, and the North Park Farmer’s Market. The North Park Theater and the Ray Street Arts District are also bastions of creativity in the area.

22. Market Selection (continued) Mission District, San Francisco, CA "What we love about The Mission is the amazing diversity and lack of pretense in this historically hip neighborhood," says Dabney Lawless of Nextdoor.com. Restaurants, bars, coffee shops, and food trucks abound in San Francisco's oldest hood. It also has the largest concentration of street art and building murals in the city.  The Uptown, Oakland, CA Gritty up-and-comer Uptown made this list thanks to its fast-paced growth. New restaurants, bars and coffee shops have been opening weekly, and arguably some of the best farmer’s markets in the country take place here. The district was deemed the city's entertainment center in the early 2000s and since then, art galleries, an improv theater, and several medical marijuana clubs have sprung up to cater to the growing community. Pearl District, Portland, OR The Pearl District is known for its art galleries and studios. It also has quite the java culture with the second highest concentration of coffee shops per capita on our list. Farmer's markets include the massive Downtown Portland market. Like Williamsburg, gentrification has led to higher costs-of-living in the area, with luxury high-rise condos emerging on the streetscape and warehouses converting to massive loft residences.

23. Market Selection (continued) Capitol Hill, Seattle, WA Seattle, oft times credited as the West Coast birthplace of the hipster craze, has several cool kid neighborhoods. Capitol Hill landed on our list, but it was in close competition with the up-and-coming Ballard neighborhood (walkability tipped the scales). Known for both its hipster and gay communities, a good cup of coffee is a given in Capitol Hill -- the area had the highest coffee shop per capita ranking on our list -- and gourmands have access to fresh finds at the local farmer’s market. Bars, fringe theaters and impromptu street parties make the area a nightlife destination. LoHi, Denver, CO The Lower Highlands -- LoHi for short-- peddles rooftop bars, festivals like the LoHi Music Festival, street fairs, and the third highest number of coffee shops per capita in our round up and Navajo Street Art District, Denver's officially designated arts district. North Loop, Minneapolis, MN Also known as the Warehouse District, this centrally located hood is listed on the National Register of Historic Places. Its large warehouses have been converted to apartments, boutiques and restaurants in recent years. Bike trails, a park and an arts collective Traffic Zone Center for Visual Art also boost the hipness quotient.

24. Market Selection (continued) Wicker Park, Chicago, IL The Midwest Mecca of hipsterdom started attracting artists and young adults in the late 1980s. Nestled around a park, this artists' community is known for its galleries, music venues, boutiques and food options. It's also home to a smattering of Victorian mansions built by wealthy 19th century merchants and beer brewers.  Lower Westheimer, Houston, Texas Houston's getting hipper and this neighborhood epitomizes that evolution. In a city famous for urban sprawl, Lower Westheimer has a surprisingly high walkability score so residents can hoof it between the thrift stores, award-winning eateries, and antique stores like the Westheimer Flea Market. The strip also has a notable number of coffee shops per capita. East Austin, Austin, TX East Austin has unseated South Congress and Travis Heights as Austin's newest hipster home base, according to Nextdoor.com. It not only touts some of the most highly rated Mexican eateries in the country but also coffee shops, a farmer’s market, and food trucks like the East Side King parked outside of bars and music venues every night.

25. Market Selection (continued) Warehouse District, New Orleans, LA Forget the French Quarter, NOLA's brand of hipster hangs here. The neighborhood, also known as the Arts District, touts amazing restaurants (including EmerilLagasse's original restaurant), access to the Crescent City Farmer’s Market, and a collection of galleries and museums that include the Contemporary Arts Center and the National World War II Museum. Downtown Portland, Portland, ME One of New England's hippest hoods, Downtown Portland dishes out an eclectic arts scene that includes the First Friday Art Walk. Caffeine fixes are best satiated at Coffee By Design, several microbreweries offer stronger libations, and fresh food ingredients can be had at the farmer’s market.  Allston-Brighton, Boston, MA "Blue collar meets college hipsters," remarks Lawless, of this diverse Boston enclave. Brighton Ave is home to a selection of restaurants, bars and clubs catering to the large student population. New England's biggest food truck festival manifested in this neighborhood as well.

26. Market Selection (continued) Williamsburg, Brooklyn, New York The East Coast birthplace of hipsters has shopping, restaurants, nightlife, a thriving music scene, food trucks and great transit options from the water taxi to streets easily traveled by foot. It also has rising prices: rents in the Brooklyn hood are higher than some downtown hoods in Manhattan. Northern Liberties, Philadelphia, PA Sometimes called NoLibs, this hood is fast falling prey to a hipster influx. With one of the highest walkability scores on our list, it boasts some of Philly's best restaurants, coffee shops and art galleries. Clubs, bars, and bowling offer funky nightlife festivities. And for those literary lovers with gothic streak, the house once inhabited by Edgar Allen Poe is located here. Hampden, Baltimore, MD Home to the annual “Hon Fest" where women tease their hair in 1960s-style beehives, Hampden embodies retro cool. Bars, restaurants and independent coffee houses co-mingle with two-story row houses harking back to the neighborhood's days of mills and factories. Every year the neighborhood celebrates Christmas with a "Miracle on 34th Street" decoration spectacle in which residents adorn their abodes with thousands of lights.

27. Market Selection (continued) H Street Corridor, Washington DC "Politico" hipsters flock to this D.C. hood, separated from the rest of the city by the H Street Bridge. Revitalization efforts ramped up in the area, also known as the Atlas District, in the mid 2000s and today the enclave is known for nightlife that includes dance clubs, rock venues, burlesque shows and restaurants like Sticky Rice that offer patrons a game of speed bingo alongside their meals. The H Street Festival also adds to the hipness. Little Five Points, Atlanta, GA Gathering places like Java Lords and Aurora Coffee help make this bohemian hood the most caffeinated southern locale on our list. Revitalization of the area kicked off in the 1980s when a gas station was converted into the "484 retail area." The area now hosts an independent radio station, health food stores, independent book stores, record shops, music venues and an annual Halloween festival. Wynwood, Miami, FL Wynwood is known these days for two things: its arts district and its fashion district. In the mid-2000s artists began taking up residence in the area's abandoned warehouses. Today more than 70 galleries occupy the area and the hood hosts an ArtWalk every second Saturday of each month. The area also boasts one of the largest permanent outdoor mural exhibits in the world called Wynwood Walls.

28. Market Selection (continued) In addition to research compiled by Forbes, EventNext utilized a proprietary service from MapQuest called Vibe to supplement these “primary” neighborhood stops with additional “secondary” trendy neighborhoods necessary to maximize our engagements with targeted prospects. MapQuest Vibe, in beta, generates and features real-time rankings of neighborhoods, local hotspots and points of interest using sophisticated algorithms to complete the rankings. The proprietary ranking system is used to profile 50,000 neighborhood hotspots within 27,000 cities.

29. Market Selection (continued) MapQuest’s community of more than 39 million unique visitors each month creates a large user base for this new social-algorithmic platform that ranks neighborhoods by: • Popularity: A measurement of how many visitors come to a neighborhood compared to others in the state • Going Out: The variety, quantity and quality of bars, restaurants, night clubs and other entertainment venues in the neighborhood • Residential: A comparison of the number of homes in the neighborhood with the number of businesses • “Burby”: The neighborhood’s commercialized nature considering things like the prevalence of national chains • Edgy: The determination of how likely an area has “grittier” or colorful aspects of urban society in that neighborhood • Walkability: A guide to how easy it is to access common daily amenities in the neighborhood without needing to drive there

30. Market Selection (continued) These “secondary” neighborhood recommendations can be found in the “Recommended Schedule” section of this proposal. Keep in mind that these represent the types of neighborhoods that EventNext feels will best represent the target markets identified by Chrysler in the RFP process. However, we also recognize that there may be a need to focus on other markets due to the coverage needs of Business Centers and key dealers. If so, we can easily replace any of these locations with a similar trendy, hip neighborhood in any additional market that the Chrysler brand needs to hit.

31. Prospective Street Team Staff Jameela Haynes • Automotive Experience: • 2012 Dodge Dart Launch Tour Manager • 2012 Lincoln MXZ Launch Tour Product Specialist

32. Prospective Street Team Staff Terrio Davis • Automotive Experience: • 2012 Dodge Dart Launch and RAM Brand Team Manager • 2012 Chrysler Automotive Tour Coordinator / Product Specialist • 2012 Chevy Automotive Tour Product Specialist

33. Prospective Street Team Staff Will Adams • Automotive Experience: • Dodge Rock N Roll Marathon Expo /Product Specialist • Chevrolet/Brand Ambassador • Toyota/Brand Ambassador • RAM Trucks/Assistant Tour Manager

34. Prospective Street Team Staff Olga Acevedo • Automotive Experience: • Honda/Brand Ambassador • Ford/Product Specialist • Toyota Highlander/Brand Ambassador • Chevrolet/Right Seat Hostess on two tours

35. Prospective Street Team Staff Lauren Moy • Automotive Experience: • Honda “It Starts With Your Tour”/ Right Seat Hostess • Ford Motor Company; North American Auto Show Circuit Narrator/Product Specialist/Lead Generator • Product Specialist for Chrysler/Narrator • Chevy/Promotional Tour Product Specialist

36. Prospective Street Team Staff Brandon Robertson • Automotive Experience: • On-site Manager Chrysler (regional) Product Specialist • GMC/Product Specialist • Scion/Emcee for Street Team • Chevrolet/Right Seat Host • Chevrolet /Street Team Market Manager

37. Prospective Street Team Staff Destiny Massey • Automotive Experience: • Chevy/Product Specialist • Chrysler/Product Specialist • Toyota and Scion/Manager and Product Specialist • Manager/Volkswagen Routon Program

38. Prospective Street Team Staff Susan Pelletier • Automotive Experience: • Dodge Rock ‘n’ Roll Brand Ambassador • Dodge Rock ‘n’ Roll Right-Seater & Product Specialist • Dodge / CAF San Diego Triathlon Challenge Product Specialist • Dodge Dart / Global Rally Cross Product Specialist • Dodge Mall Tour Product Specialist • Dodge / RAM Rodeo Product Specialist • Honda Ride & Drive Product Specialist

39. Prospective Street Team Staff Maria Boggs • Automotive Experience: • Dodge Rock ‘n’ Roll Product Specialist • Dodge Dart/Global Rally Cross Product Specialist • Dodge/RAM Rodeo Product Specialist

40. Operational Detail The Chrysler “Key to Happiness” Tour and How it Works: The success of the Chrysler “Key to Happiness” Tour in 2013 will rely heavily on EventNext’s dedicated team of “site placement” managers and the experienced, outgoing and street-smart team of product specialists who have years of prior automotive experience. While the goal has been established by Chrysler to generate at least 3,000 registrants during a minimum of 36 two-day stops in the trendy neighborhoods of major U.S. markets, this team is committed to these results and committed to the weekly effort it will take to attain them. EventNext’s Street Team Approach: Because the Chrysler “Key to Happiness” Tour is targeting trendy millennials and young, active professionals in neighborhood settings, the Chrysler display assets will need to be small, nimble, flexible and able to be re-configured very quickly to reach these targets. It is safe to assume that no two stops will ever share identical footprints. Thus, the team will be trained and fully prepared to exploit all opportunities by re-positioning assets into different footprint configurations

41. Operational Detail (continued) At each of the 36 two-day stops, the street teams will be supported by two local staff who will help facilitate the “Key to Happiness” promotion, capturing personal data from consumers and distributing prizes to them when their “key” opens one of four locks within the Chrysler display footprints. Each day, the Chrysler Street Team will visit multiple locations negotiated and secured by EventNext’s site placement management team. These sites may include but are not limited to “main street” curbside locations outside of coffee shops, restaurants, nightclubs and trendy retailers. We will partner with popular food trucks and co-locate with them in high-traffic public spaces, office parks and even corporate headquarters with trendy employee bases such as Zappos in Las Vegas. We will visit malls and sometimes the team will simply cruise the streets looking for opportunities to set up the Chrysler display, whether it be a sporting event, music venue or just in a highly visible, private parking lot. One thing is for certain, each team will spend 3-4 days, sometimes 5 days, effectively covering targeted neighborhoods delivering extraordinary results and providing the Chrysler brand with a significant cost value.

42. Street Team Market Coverage Distribution • 3 simultaneous tours - West, Central, & East • 12 weeks = 12 markets each x 3 tours = a minimum of 36 two day stops • Each tour - 2 vehicles, minimum 2 day activation per week

43. Street Team Market Coverage (continued) West Team Route • Seattle, WA • Portland, OR • Salt Lake City, UT • Denver, CO • Phoenix, AZ • Las Vegas, NV • San Diego, CA • Los Angeles, CA • Los Angeles, CA • Los Angeles, CA • San Francisco, CA • San Francisco, CA

44. Street Team Market Coverage (continued) Central Team Route • Cleveland, OH • Pittsburgh, PA • Columbus, OH • Indianapolis, IN • Chicago, IL • Minneapolis, MN • Chicago, IL • St. Louis, MO • Kansas City, KS • Dallas, TX • Austin/San Antonio, TX • Houston, TX

45. Street Team Market Coverage (continued) East Team Route • Boston, MA • New York City, NY • New York City, NY • Philadelphia, PA • Baltimore, MD • Washington, DC • Raleigh, NC • Charlotte, NC • Atlanta, GA • Orlando, FL • Tampa, FL • Miami, FL

46. Street Team Market Coverage (continued) Placement Considerations Festivals/Events • Waterfront Blues Festival, Portland, OR • National Western Rodeo, Denver, CO • Columbus Jazz & Ribs Fest, Columbus, OH • Artscape, Baltimore, MD • Bumbershoot, Seattle, WA • Luxury Travel Expo, Las Vegas • Oakmont Farmer’s Market, Philadelphia, PA Sporting Venues/Events • AT&T Park, San Francisco, CA • Chase Park, Phoenix, AZ • Lacrosse Championships • Soccer Arenas • Move It Memphis 5k/10k, Memphis, TN

47. Schedule Recommendations (continued) Placement Considerations Retirement Communities/Churches • Iron Oaks, Phoenix, AZ • The Villages Retirement, Orlando, FL • Lakewood Church, Houston, TX • Without Walls International Church, Tampa, FL Universities • University of Texas, Austin, TX • Arizona State University, Phoenix, AZ • Georgia State University, Atlanta, GA • University of San Diego, San Diego, CA • Ohio State University, Columbus, OH

48. Street Team Market Coverage (continued) Placement Considerations Retail/Restaurant Locations • The Gateway, Salt Lake City, UT • Southcenter Mall, Seattle, WA • Arrowhead Towncenter, Phoenix, AZ • Westfield Mainplace Mall, Los Angeles, CA • Mall of Georgia, Atlanta, GA

49. Program Benefits Initiating the Chrysler “Key to Happiness” Tour will provide the following benefits: • Reach tens of thousands of consumers through a “live” and memorable experience that establishes a fun and emotional connection between prospects and the Chrysler 200 and 300 in some of the nation’s trendiest neighborhoods • Surprise prospects based on where they are intercepted, educate and surprise them about the luxury, fuel economy and class-leading technology the Chrysler 200 and 300 have • Engage participants within the small Chrysler footprint and generate over 6,000 registrants during the tour • Generate buzz, product trial and, most of all, purchase consideration for the Chrysler 200 and 300 among a trendy, socially-influential audience • Create aspiration for Chrysler’s “buzz” models (i.e., Varvatos 300C and 200 Carhartt edition).

50. Why EventNext? Experience Proven track record working with Chrysler brands to exceed client objectives for test drives, lead generation and consumer interaction. Superior Field Execution EventNext has established “best practices” within Chrysler Experiential Marketing for its staffing model and “right-seater” engagements during test drives. EventNext commits experienced staff personnel to activate the Chrysler “Key to Happiness” Tour. Results The EventNext management team has won numerous “EX” awards (Event Marketer) and industry honors for creativity, campaign integration and, most importantly, measurable results. A common thread found in each of these award-winning campaigns were the effective creative solutions EventNext provided and the dedicated, passionate EventNext staff that activated these ideas in the field.