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Podcasting and radio

Podcasting and radio. Helen Shaw MD Athena Media , Dublin, Ireland www.podcastingireland.ie DRACE Project. Podcasting research. Finding out about podcast use How is that changing linear radio use? How is radio facing the challenge? What are the issues driving podcast use?

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Podcasting and radio

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  1. Podcasting and radio Helen Shaw MD Athena Media, Dublin, Ireland www.podcastingireland.ie DRACE Project

  2. Podcasting research • Finding out about podcast use • How is that changing linear radio use? • How is radio facing the challenge? • What are the issues driving podcast use? • How is podcast production being funded?

  3. Podcast use – September 2008 • Rajar July 08 Podcasting+Radio/Net’ • 3.7 mill download podcasts every week • Spends over a hour • Comedy and music top genres • Most use iTunes -79% listen via PC • 15% listen more to radio (10% less) • 39% listen differently, to new shows • Evergreen: 83% listen to old programmes • 53% open to free podcasts with adverts

  4. PALVIS BBC Study • Podcasting/Listening via Internet - Jan 2008 • 80% listen at home • 60% use podcasts ‘listen when I want’ • 25% ‘listen to show I missed’ • 18% listening to more radio (8% listen less) • 67% listen via iTunes • 65% not willing to pay • Over half listen to full shows they download

  5. How is it affecting radio? • Extending life + availability of programmes • Enhancing value to users – and broadcasters • Losses in linear augmented by non linear use • Small overall growth; more selective listening • Users expect online offerings as standard • Commercial: Open to advert • Opportunities to open the archives • Move to create online only content

  6. podcastingireland.ie research 2,000 users in database: 10% survey 30% download every day/40% weekly 50% use both audio and video Most want content flexibility 40% use iTunes to find podcasts Biggest barrier – time 70% open to advertisement in podcasts Less than 12% would pay for them 50% say they are listening to same radio 8% say they are listening more

  7. What broadcasters are saying: • BBC not permitted to make podcast only content • Over 16 mill downloads since March 08 – popular shows get 700-1 mill a month. • (BBC R4 Today/The WS documentary) All traffic publicly available online. • RTE 2006- 100+ audio/video (5%) and podcast only content. 5 BBC Network 2004 – 200 podcasts – audio only • million downloads in 2007 (News/comedy) • 51% of RTE’s podcast users come via rte.ie • Radio Netherlands Worldwide 2007 – new experiment with Media Network (podcast only project).

  8. Monthly BBC downloads • Download and Podcast figures - July 2008 Daily Global News (World Service) 1,223,371 Best of Today (R4) 717,289 Archers (R4) 588,518 Regular (1-5 a week) Documentary Archive (World S) 1,019,741 Weekly (1 a week) Friday Night Comedy (R4) 755,937 Russell Brand (R2) 615,286

  9. What next? DRACE book project Digital Radio Cultures in Europe Podcasting: EBU survey and interviews We need your help Contact helen@athenamedia.ie Visit www.drace.org www.athenamedia.ie www.podcastingireland.ie

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