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Starbucks Corporation. Nancy Yen Viridiana Casillas Kelly Ho Sabrina Liu. Starbucks Practice. Restaurants Retail Coffee and Tea Retail Beverages Entertainment. About Starbucks. $10.4. $9.8. $9.4. Employees: 128,898
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Starbucks Corporation Nancy Yen Viridiana Casillas Kelly Ho Sabrina Liu
Starbucks Practice Restaurants Retail Coffee and Tea Retail Beverages Entertainment
About Starbucks $10.4 $9.8 $9.4 Employees: 128,898 16, 635 Stores( 11,068 only in United States / 1,000 in Canada / 800 in Japan) 55 countries – operations $9.77 Billion Annual Revenue $7.8 $6.4 2005 2006 2007 2008 2009
Starbucks Headquarters Located 1912 Pike Place Market in Seattle, Washington.
Starbucks President Howard Schultz (current president) Joined Starbucks Coffee Company in 1982. Bought Starbucks in 1987. In 1997 he wrote a book called “Pour your heart into it: How Starbucks built a company One Cup at Time”
Starbucks History Founded in 1971. Only sold coffee green beans. First Starbucks store in Seattle Sold Starbucks to Howard Schultz in 1987. Tokyo Japan in 1996 (first store outside United States) Logo
Starbucks Products Whole bean coffee Boxed tea Made-to-order beverages Bottled beverages Baked goods, Smoothies
Starbucks Successful Offer consumers what they love Identical Customer Community
Starbucks Marketing Strategy Perfect Cup of Coffee Third Place Customer Satisfaction Brand Marketing
Charities Donated Supply of AIDS medicine Volunteer program Childhood care