On the Road to the 2010 Census

1. On the Road to the 2010 Census The success of the census... it's in our hands Maryland Department of Planning, Governor’s Office of Community Initiatives, Office of the Secretary of State

2. A Major Challenge MUST COUNT EVERYONE… 310 million people in the U.S. who speak more than 50 languages 5.8 million Marylanders 2.2 million households in MD ...IN THE RIGHT PLACE!

3. What’s Important? Census data help planners, non-profits, businesses and special interest groups determine what neighborhoods and communities need, and where to invest money for: Mass Transit Market studies Economic redevelopment Public health Emergency preparedness Education/schools Locating Business & Services Senior services

4. What’s At Stake? • We need an accurate count: • For Redistricting – - Equal political representation based on the principal of one-person one-vote • For Maryland to receive its fair share of funds - In the next decade over $3 trillion in federal funds will be allocated via formula to State, local and tribal governments. Maryland needs to receive its fair share. • For utilizing State dollars more effectively - In FY2007 alone Maryland received over $5.8 billion in federal formula-based grants (over $1,000 per person)

8. Why is the Accurate Location so Important? • Redistricting – drawing congressional, legislative and councilmanic district boundaries • Allocation of federal formula funding • Emergency evacuation plans

9. MDP’s Relationship with the U.S. Census Bureau • 1978 - Census Bureau develops State Data Center (SDC) program to make census data easily accessible to more users and creating nationwide network of census “experts” • 1979 – MD Governor signs Joint Statistical Agreement with Census Bureau for the SDC program. • MDP maintains a Memorandum of Agreement with the Bureau • MDP is lead Census agency in MD • MDP receives raw data and reformats for public use • MDP’s State Data Center provides support for Census Bureau activities and programs throughout the decades

10. Time Is Short July 2008 Census staff recruitment √ December 2008 Local Census Offices open in Maryland √ Spring 2009 Address canvassing √ Fall 2009 MDP reviews feedback on LUCA addresses March 2010 Census forms mailed April 1, 2010 CensusDay December 31, 2010 Apportionment counts delivered to the President April 1, 2011 -- Redistricting data delivered to the states

11. Sources for Census 2010 Information • U.S. Census Bureau • Website http://www.census.gov/2010census/ • Census Bureau Partnership Specialists • Maryland Dept of Planning • State Data Center 2010 Census web site www.census.state.md.us

12. 2010 Census website www.census.state.md.us

13. Language maps in pdf format

14. Language maps in pdf format

19. What Methods Will Census Partners Use • Complete Count Committees • Targeted Outreach to Hard-to-Enumerate populations • Language Support Program • Be Counted / Questionnaire Assistance Centers • Faith Based Organizations • Census in Schools • Immigrant and Foreign Born Outreach • Localized Promotional Materials

20. Census 2010 Outreach Map Identifying Hard to Count (HTC) Areas by Census Tract

21. Interactive Census Outreach Map

22. 2000 Census data showing areas considered HTC based on Census Bureau analysis

24. Census 2010 Outreach Map 2000 Census Questionnaire Mail Response Rate by Census Tract

25. Less than 40% of the housing units in this census tract returned a census questionnaire in the mail in 2000 (includes vacant)

26. Census 2010 Outreach Map Identifying Persons Living in Group Quarters by Census Tract and Special Place Properties

27. Identifies prisons, nursing homes, colleges, etc. – this show 3410 persons in correctional facility

28. Census 2010 Outreach Map • Public Schools with Populations that are Harder to Count

29. Name & address of school and enrollment info

30. Census 2010 Outreach Map • Language Spoken at Home and Ability to Speak English is not well or not at all

31. Persons speaking Spanish at home and do not speak English

32. Persons speaking Chinese at home

33. Census 2010 Outreach Map • Post 2000 Development and Areas of Major Growth

34. Concentrations of recent residential development

35. Recent residential development by type

36. Individual parcels can be identified with address and year built data provided.

37. Complete Count Committees - State, County, Municipal Gov’t; Community Based • Volunteer committees established by State & local governments or community leaders • Motivates others to get involved • Urges participation in census • Conducts targeted outreach within HTC areas • Give true expression to “It’s in Our Hands” campaign theme • Ignite community participation in the 2010 Census Census 2000 = 11,800 CCCs

38. How Can You Help? Participate in a Complete Count Committee Be an Advocate for the Census in Your Community Assist with Recruitment – Place Job Posters, Provide Space for Testing Translate Outreach Materials

39. Proposed State Complete Count Committees State Agency Complete Count Committee State Employee Public Awareness Program and State Agency Outreach through employees with public contact (e.g. service providers) Statewide Complete Count Committee Private, Non-Profit, Faith, Community and Ethnic Based organizations and service providers; letter of Invitation from Governor requesting participation State Liaison with Local Complete Count Committees Direct assistance (outreach materials) and action plan formulation