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The Road to the 2010 Census

The Road to the 2010 Census. NC SDC Meeting. Somonica L. Green Assistant Regional Director June 18, 2008. Why take a Census?. Appropriation of funds. Apportionment of Congress. What are the Goals for 2010 Census?. Less Costly. Use Technology more Efficiently.

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The Road to the 2010 Census

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  1. The Road to the 2010 Census NC SDC Meeting Somonica L. Green Assistant Regional Director June 18, 2008

  2. Why take a Census? • Appropriation of funds • Apportionment of Congress

  3. What are the Goals for 2010 Census? • Less Costly • Use Technology more Efficiently • Improve Maps & Address Lists • Deliver Data on A More Timely Basis (ACS)

  4. How do we Take a Census? • Develop/Update Address List and Maps. • Deliver Census Questionnaires to Addresses by Mail or in Person. • Receive completed Questionnaires by mail. • Follow-up with Households that do not Return the Questionnaire.

  5. Part 1 – Building a List of Addresses • Address List from Census 2000 • Updates from the US Postal Service • Partnership with Local Governments • LUCA • Boundaries • Address Canvassing Operation

  6. Part 1 – Building a List of Addresses Address Canvassing: • Spring/Summer 2009 • Census Taker will verify the location and information for every address in the U.S. • Use Handheld Computers – GPS Technology • An Estimated 5,000 Workers in NC

  7. Part 2 – The Population Count • Our Guiding Principles • It’s Safe • It’s Easy • It’s Important

  8. Part 2 – The Population Count • It’s Safe! • Answers are protected by law! • Title 13 of the United States Code • Penalty – Up To 5 Years in Prison, or $250,000 fine for violations, or both • The Core of our Ability to Build Trust

  9. Part 2 – The Population Count • It’s Easy! • Mail Census Questionnaires in February / March 2010 • Short Form – 10 Questions, 10 Minutes • A New Mail Strategy • Bilingual Mail Forms (English/Spanish)

  10. Part 2 – The Population Count • It’s Important! • Apportion the 435 seats in the U.S. House of Representatives • Appropriate $300 billion in federal funds to states and communities every year • Redistricting of state legislatures, county and city councils, and voting districts

  11. Part 2 – The Population Count • Following Up on Non Responses • Summer 2010 • Send a Census Taker to the door • Estimated 700,000 Workers Nationwide • More than 20,000 Census Workers in NC

  12. Part 2 – The Population Count • Other Living Situations – Special Procedures • Military Bases / College Dorms • Prisons • RV Parks, Campgrounds, Marinas, etc. • People Experiencing Homelessness • Remote / Rural Areas, Areas with Delivery Problems

  13. Timeline of Key ActivitiesCalendar Year 2008 • Open Regional Census Center • Open Early Local Census Office 15 in Charlotte 5-state region 5 in NC – Asheville, Charlotte, Fayetteville, Greensboro, and Greenville • Hire and train Key Staff

  14. Timeline of Key Activities Calendar Year 2008

  15. Timeline of Key Activities Calendar Year 2009 • Open Remaining Local Census Offices 37 in Charlotte 5-state region 8-10 in North Carolina • Address Canvassing • Adjudication of LUCA Appeals • Recruit/Recruit/Recruit

  16. Timeline of Key Activities Calendar Year 2010 • Counts Delivered to the President • Questionnaires Mailed or Delivered • Census Day – April 1, 2010 • Group Quarters Enumeration • Follow-up to Non-Responding Households

  17. Checking Our Work • Extensive Quality Assurance Operations • Independent Assessments • Closely Monitored Internally and Externally

  18. What’s Different in 2010 • Short Form Only • Use of Hand-held Computers (AC only) • Second Mailing of Questionnaires

  19. American Community Survey: (aka Census Long Form) • Produces more current data at various levels • Large, monthly, sample survey • Began nationally in 2005 • Provides more current characteristics data

  20. Our Key Challenges • Recruiting! • Capable Managers that Represent the Community • Trusted Voices to Educate and Motivate • Enough Qualified Applicants for the 70,000+ jobs in the Charlotte Region • Participation • Building Trust • Motivating Cooperation

  21. Communicating these Principles • Communications Campaign • Paid Advertising • Local promotional efforts • Complete Count Committees • Local initiatives to promote the Census • Organized Independently • Partnership and Data Services Program • “Grassroots” efforts to reach the hardest to count communities

  22. Supporting Your Community • Consider Involvement in a Complete Count Committee • Emphasize the Importance of Census Participation

  23. Supporting Your Community • Questions about Jobs? Toll Free Number: 1 – 888 – 222 – 4936 • Questions / Concerns about the Census? Regional Census Center main number: (704) 909 - 6700

  24. Questions

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