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A-Team project Task 1. Basic information

A-Team project Task 1. Basic information. 1. V ISION. 2. BUSINESS SECTOR. Self-assembly furniture. 3. SIZE. Employees: 118,000 Visitors: Revenue:. 4. L OCATION. World map:. Country’s first store :. 5. S TRUCTURE. 6. HISTORY Begining point.

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A-Team project Task 1. Basic information

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  1. A-Team project Task 1. Basic information

  2. 1. VISION

  3. 2. BUSINESS SECTOR • Self-assembly furniture.

  4. 3. SIZE • Employees: 118,000 • Visitors: • Revenue:

  5. 4. LOCATION • World map:

  6. Country’s first store:

  7. 5. STRUCTURE

  8. 6. HISTORYBegining point • At the age of five Ingvar Kamprad starts selling matches to his nearby neighbours and by the time he is seven, he starts selling further afield, using his bicycle. • He finds that he can buy matches in bulk cheaply in Stockholm and re-sell them individually at a very low price but still make a good profit. From matches he expands to selling flower seeds, greeting cards, Christmas tree decorations, and later pencils and ball-point pens.

  9. Concept beginning • Ingvar's innovative idea was to offer home furnishing products of good function and design at prices much lower than competitors by using simple cost-cutting solutions that did not affect the quality of products. • The name IKEA comes from the initials of Ingvar Kamprad, I and K, plus the first letters of Elmtaryd and Agunnaryd, which are the names of the farm and village where he grew up.

  10. 1940s – 1950s • The roots of a furniture dealer. Ingvar Kamprad is entrepreneurial in developing IKEA into a furniture retailer. This period sees the exploration of furniture design, self assembly, advertising, the use of a catalogue and a showroom to reach the many people.

  11. 1960s – 1970s • The IKEA concept starts to take shape. New IKEA stores open and hero products are developed such as POÄNG and BILLY bookcase. It is a time where concept takes shape and is documented in Ingvar Kamprad's The Testament of a Furniture Dealer.

  12. 1980s • IKEA expands dramatically into new markets such as USA, Italy, France and the UK. More IKEA classics arrive such as KLIPPAN, LACK and MOMENT. IKEA begins to take the form of today's modern IKEA.

  13. 1990s • IKEA grows even more. Children's IKEA is introduced and the focus is on home furnishing solutions to meet the needs of families with children. The IKEA Group is formed and responsibility for people and the environment is seen as a prerequisite for doing good business.

  14. 2000s • IKEA expands into even more markets such as Japan and Russia. Everything for the bedroom and kitchen is explored and presented in co-ordinated furnishing solutions. This period also sees the successes of several partnerships regarding social and environmental projects.

  15. Nowadays • Today, the IKEA trademark represents the leading home furnishingsbrand in the world with more than 235 stores in more than 30 countries and more than 110,000 co-workers.

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