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Listening to the Songbirds

Listening to the Songbirds. Fresh Ideas for Holistic Nurses Susan Rose, MSN, RN June 2013. WHY you came to a Twitter presentation: There are no wrong answers. 1. Reluctant but curious. .. don't have time but want to know what others find useful.

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Listening to the Songbirds

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  1. Listening to the Songbirds Fresh Ideas for Holistic Nurses Susan Rose, MSN, RN June 2013

  2. WHY you came to a Twitter presentation: There are no wrong answers. 1. Reluctant but curious. .. don't have time but want to know what others find useful. 2. Want to be a minimal user, lurk, read what is there, and get out quickly. 3. Want to tweet my events/ business to get people to do something..... 4. Engage and interact with others who use twitter. 5. Be an expert. Know about Twitter sneakiness. Milk it for everything. 6. I don't care about the twitters, but it is a job and I twitter for lots of people who don't want to do it themselves.

  3. Today's Objectives- • Participants will be able to : • 1. Describe the history & and list several current uses of Twitter. • 2. Create their own Twitter accounts. • 3. List 3 organizations and 3 holistic, political or business leaders to follow. • Understand lists, favorites and subscriptions. • 4. Describe why following leaders and topics ( #hashtag ) will outperform other news media.. • 5. Enhance their learning experience during a class, course, protest or conference by sharing tweets with others.( #AHNA2013 for example ) • 6. Have enough information to decide if you or your health practice/ business should do more with twitter in the future.

  4. Objective 1. What is it? • Twitter is a social networking service • and microblogging service that enables its users to send and read text-based messages of up to 140 characters,known as "tweets". • It was launched in July 2006. The service rapidly gained worldwide popularity, with over 500 million twitter accounts, it is called the text messaging ( SMS ) of the Internet.“ There are one billion tweets per week. Some people tweet more than others. Only 200 million tweet at least once a month. • Unregistered users can read tweets, while registered users can post tweets through the website interface, SMS, or a range of apps for mobile devices.

  5. Objective 1. Twitter Super Stars Ashton VS Demi? Lady GAGA L Justin Beiber

  6. Objective 1. Insignificant tweet? Is your daughter on Twitter? President Obama has over 23 million followers The most retweeted Single tweet ever was.... 4 more years, by Obama over 815,488 http://www.youtube.com/watch?v=cCph8E9HuMc

  7. Objective 1. Where in the world....

  8. Objective 1. 65% of Hospitals use Twitter 2012 Hospitals were surveyed and asked what type of social media are they using, on left. Hospital’s Trick or treat on twitter http://www.youtube.com/watch?v=WmGWEkqtDTM

  9. Objective 2.. Setting up an account. • Set up an account- • You can have a public account or a • locked account- for example just for family • Or just for your board members. • Did you know you can read posts without • Having an account at all? (as long as it is not locked) • Advantages of an account are creating a home page to follow your favorites, • Creating lists and being able to tweet yourself! • It is easy to set up an account at Twitter.com, you will be stepped through it. • Some people have more than one account, for example for your business, • church or personal hobby. You will need a different email address for • each account.

  10. Go to http://www.twitter.com Objective 2..

  11. Objective 2.. What happens next….

  12. Objective 2.. Some tutorial along the way

  13. Objective 2.. You must select people to follow.

  14. Objective 2.. Uploading your photo

  15. Objective 2.. A brand new account …….with default backgrounds. Cogwheel has other backgrounds.

  16. Objective 2.. Know what it is in your toolbar The cogwheel on the right has backgrounds to dress up your site. See how here: http://www.youtube.com/watch?feature=player_embedded&v=uCE3w0FmBsA

  17. Objective 2.. Reading a Tweet

  18. Objective 2.. Replies and mentions Vs. direct messages

  19. Objective 3.. Choosing Who or What to Follow • Be selective on who to follow, or else you feed of tweets will be like this.... good leaders @EricTopol @DrChrisNorthrup @ericdishman @Kris_Carr @LarryMinnix http://youtu.be/4AN4_N5N52U good organizations @cnnhealth @MayoClinic @OfficialAHNA @HolisticAHMA @ANANursingWorld

  20. Objective 3.. Creating a manageable feed • …. Or Give up, and Create a list or subscribe to lists.

  21. Objective 4. Did you get your Twitter Report? The Arab Spring, or Conflict in Palestine have lots of twitters! Did you know that newspaper reporters Industry leaders, marketers and Researchers now use twitter ( and other social media) for breaking news as well as Demographics readers? Sometimes it is not accurate, As when the Associated Press Twitter account is hacked. Check out strange tweets before acting!

  22. Objective 4. Searching #hashtags, accounts, topics, trending

  23. Objective 4. #medicalresearch or by a certain condition (#asthmaresearch) Scott McNealy, founder of Sun Microsystem is now out of the company. How does he keep up with the industry? By following twitter himself. @ScottMcNealy

  24. Objective 4. twitter.com/search-advanced

  25. Objective 4. Searching Twitter on Google

  26. Objective 4. Backdoors to reach twitter content www.bing.com/social lets you search Facebook and Twitter on the topic You type in the search www.topsy.com lets you select Twitter for your topic that you type into the search.

  27. Objective 4. Engage Patient Communities

  28. Patient Communities via @ or # Objective 4.

  29. Objective 4. Public Health http://www.youtube.com /watch?v=HmDIh-YS0GI

  30. Objective 4. "Twitter becomes a tool for tracking flu epidemics and other public health issues”Washington Post Health and Science Headline, March 4, 2013PS: so have Google searches and other types of social media.

  31. Objective 4. Live tweeting during surgery • http://medcitynews.com/2011/06/live-tweeting-a-surgery-best-practices-from-osu-medical-center/ new minimally invasive surgery on knee filmed and tweeted during procedure. • http://medcitynews.com/2013/02/the-novelty-of-hospitals-live-tweeting-surgeries-was-starting-to-wear-off-until-this/ • Knee surgery with camera on left • Baby delivered with camera on headset of OB doctor.

  32. Objective 4. @Fema or a # to help saves lives

  33. Objective 5. Twitter in Education

  34. Objective 5. Twitter Town Hall Conservative Leaders used same hashtag #my2k for rebuttals!

  35. Add your mobile number to Twitter • 1.Log in to twitter.com and click on the gear icon. • Select Settings from the drop-down menu. • Click on the Mobiletab. • Choose your country from the first drop-down menu. • Enter your mobile number. No need to include your country code or leading zero; we handle these automatically. • Click Activate phone to begin verifying your phone. • You will be directed to send the word 'GO' via text message to Twitter- ( in US it’s 40404) • Text the verification code from your phone to that short code. • After we receive the verification code from you, your mobile device will be added to your Twitter account! Objective 5..

  36. Objective 5. How to follow on your cell even without a Twitter account 40404

  37. Objective 6.. Using the tweet" button for content

  38. Objective 6. Spin off twitter programs • Twellow.com/faq • Twittercounter.com/ • Twitaholic.com/ • Twitterfall.com • Tweetchat • Hootsuite.com • Dashboard seen on Right • If you hire a social • media manager, she/he • will likely use program • like this to tweet.

  39. Objective 6. In conclusion Twitter is not a trivial waste of time, ignoring it is a mistake. Twitter is being used in arenas such as health care, activism, education and government. You don't need to make a single tweet to stay on the cutting edge of news and science. You can use it as a second “Google” You can become better connected to clients, new friends and family. Songs or smoke signals... the bird is now in your court.

  40. Objective 5. ps...business advice Customize your background to reflect what you do Do not use the default templates. Add your twitter addresses on business cards, LinkedIn info Facebook “about section on your email newsletter, blog, YouTube description etc. remind others of your twitter site as a resource Give assigned reading to new employees, volunteers. Make your twitter home page reflect your business see http://www.youtube.com/watch?feature=player_embedded&v=uC E3w0FmBsA daily tweets - ask yourself what is in it for me? ... as the reader ask for retweets- call to action thank and acknowledge others re-tweets and mentions. retweet others create interesting lists and invite subscriptions. Monitor your favorite posts Have some humor. check your communications and private messages and reply. read the competition's twitters- also you can read their tweets without publicly following. follow everyone back who looks like they may be happy to have another follower ....just make sure you put the good ones into lists. http://www.youtube.com/watch?v=3e5H9b9IM_Q

  41. This is a non-commercial, free presentation. Power Point can be viewed online at streetsmartnurse.com/norfolk.ppt Also available as .pdf Handout: streetsmartnurse.com/updates.docx suzenrose@verizon.net

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