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Presidential Elections 2008 Pre-election TV Monitoring Final Report (10 Dec 2007-04 Jan 2008)

Presidential Elections 2008 Pre-election TV Monitoring Final Report (10 Dec 2007-04 Jan 2008). TV Monitoring.

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Presidential Elections 2008 Pre-election TV Monitoring Final Report (10 Dec 2007-04 Jan 2008)

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  1. Presidential Elections 2008 Pre-election TV Monitoring Final Report (10 Dec 2007-04 Jan 2008)

  2. TV Monitoring Objective:TV Monitoring aims at monitoring information and advertising about presidential candidates broadcasted by Georgian main channels in the pre-election period.Monitoring is based on a record of the entire broadcasting grid of all five TV channels. Information is processed at the media information bank of the analytical group Primetime, where information is processed, sorted, grouped according to customers’ interest and graphically analyzed.

  3. Targets of Monitoring The targets of the monitoring are the seven presidential candidates registered by the CEC for the Extraordinary Presidential Elections of 5th January 2008 and their supporters: • Levan Gachechiladze • Arkadi Patarkatsishvili • David Gamkrelidze • Shalva Natelashvili • Mikheil Saakashvili • Giorgi Maisashvili • Irina Sarishvili

  4. Sources of Monitoring 5 Georgian Main TV channels were selected for the monitoring: Public Broadcaster Rustavi 2 Mze Imedi Caucasus TV Company Daily news programmes (morning/afternoon). Main information programmes (primetime, evening). Talk Shows Paid Political Advertising Free Political Advertising Programmes www.primetime.ge

  5. Monitoring of Information Grid Quantitative analyses of information broadcasted by TV channels about presidential candidates: by candidate, channels, amount of time (number of times mentioned). Qualitative analyses of information broadcasted by TV channels about presidential candidates (value, channels, amount of time (number of times mentioned). Quantitative analyses of air time provided to presidential candidates (by channels, amount of time and share of time per candidate).

  6. Monitoring of TV Advertisement Quantitative analyses of pre-election political advertisements: by candidates, channels, amount of time (length and frequency of advertisement). Quantitative analyses of paid advertising: by candidates, channels and amount of time. Quantitative analyses of free advertising: by candidates, channels and amount of time.

  7. Time Share of Paid and Free Political Advertisements per Candidate 10-15.12.2007 Total air time

  8. Time Share of Paid and Free Political Advertisements per Candidate 16-22.12.2007 Total air time

  9. Total time of paid and free political advertising by candidates 23-29.12.2007 Total air time

  10. Total time of paid and free political advertising by candidates 30.12.07-04.01.08 Total air time

  11. Quantity of paid and free political advertising by candidates 10-15.12.2007 No. of Ads

  12. Quantity of Paid and Free Political Advertisements per Candidate 16-22.12.2007 No. of TV ads

  13. Quantity of paid and free political advertising by candidates 23-29.12.2007 No. of Ads

  14. Quantity of paid and free political advertising by candidates 30.12.07-04.01.08 No. of Ads

  15. Time Share of Presidential Candidates Free Political Advertisements per TV channel 10-15.12.2007

  16. Time Share of Presidential Candidates Free Political Advertisements per TV channel 16-22.12.2007

  17. Amount of Time of Free Political Advertising of Presidential Candidates by Channels 23-29.12.2007

  18. Amount of Time of Free Political Advertising of Presidential Candidates by Channels 30.12.07-04.01.08

  19. Air Time Provided to Presidential Candidates 10-15.12.2007 Number of TV shots

  20. Air Time allocated to Presidential Candidates in News Programmes 16-22.12.2007

  21. Air Time Provided to Presidential Candidates 23-29.12.2007

  22. Air Time Provided to Presidential Candidates 30.12.07-04.01.08

  23. Share of Time Provided to Presidential Candidates 10-15.12.2007

  24. Air Time Allocated to Presidential Candidates in News Programmes 16-22.12.2007 Total Air Time

  25. Share of Time Provided to Presidential Candidates 23-29.12.2007

  26. Share of Time Provided to Presidential Candidates 30.12.07-04.01.08

  27. Air Time Provided to Presidential Candidates by Channels (Amount of time) 10-15.12.2007

  28. Air Time allocated to Presidential Candidates by Channels (Time-share) 16-22.12.2007

  29. Air Time Provided to Presidential Candidates by Channels (Amount of time) 23-29.12.2007

  30. Air Time Provided to Presidential Candidates by Channels (Amount of time) 30.12.07-04.01.08

  31. Frequency of Mentioning Presidential Candidates 10-15.12.2007 No. of times mentioned

  32. Total Frequency of Mentioning Presidential Candidates 16-22.12.2007 No. of times mentioned

  33. Total Frequency of Mentioning Presidential Candidates 23-29.12.2007 No. of times mentioned

  34. Total Frequency of Mentioning Presidential Candidates 30.12.07-04.01.08 No. of times mentioned

  35. Frequency of Mentioning Presidential Candidates by Channels 10-15.12.2007 No. of times mentioned

  36. Frequency of Mentioning Presidential Candidates per Channel No. of times mentioned 16-22.12.2007

  37. Frequency of Mentioning Presidential Candidates by Channels 23-29.12.2007 No. of times mentioned

  38. Frequency of Mentioning Presidential Candidates by Channels 30.12.07-04.01.08 No. of times mentioned

  39. Frequency of Mentioning Presidential Candidates by Value 10-15.12.2007 No. of times mentioned

  40. Frequency of Mentioning Presidential Candidates according to Value 16-22.12.2007

  41. Frequency of Mentioning Presidential Candidates by Value 23-29.12.2007 No. of times mentioned

  42. Frequency of Mentioning Presidential Candidates by Value 30.12.07-04.01.08 No. of times mentioned

  43. Kostava Street No: 68, 0171, Tel:(995 32) 212 361 Fax:(995 32) 212 362 E-mail: primetime@prt.ge

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