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„Seminar of Russian Marketing Professors” Plekhanov Russian Academy of Economics 15 April, 2010

The role and advantages of international professional relationships of marketing professors Prof. József Berács Corvinus University of Budapest and University of Pannonia. „Seminar of Russian Marketing Professors” Plekhanov Russian Academy of Economics 15 April, 2010. Main Topics.

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„Seminar of Russian Marketing Professors” Plekhanov Russian Academy of Economics 15 April, 2010

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  1. The role and advantages of international professional relationships of marketing professorsProf. József BerácsCorvinus University of Budapest andUniversity of Pannonia „Seminar of Russian Marketing Professors” Plekhanov Russian Academy of Economics 15 April, 2010

  2. Main Topics • Positioning and rankings: Webometrics, Handelsblatt, UTD • Globalization of authors and institutions • EMAC goals and IJRM • Marketing renaissance and emerging economies • Regional Chapter of EMAC? • Conclusions

  3. Top University Rankings • Relevance of rankings, criteria • ARWU, Academic Ranking of World Universities: Shanghai Jiao Tong University • Top 300-400: Two Hungarians • THE, Times Higher Education • Top 200: No Hungarian University • Webometrics, WEB of World Universities • 6000 universities are ranked, 17 000 institutions are investigated • Top 1000, 5 Hungarian universities • Top 6000, 31 Hungarian universities

  4. Webometrics Ranking of top 12 Hungarian universities (2009) • BME Technical 235 • ELTE Liberal Arts 273 • SZTE Regional (Comprehensive) 350 • DE Regional (Comprehensive) 637 • CEU International 819 • PTE Regional (Comprehensive) 1169 • BCE Economics/Business/Agricultural 1296 • ME Regional 1311 • NYME Regional 1400 • PE Regional(Partially comprehensive) 1501 • SZIE Regional 1573 • SE Medical 1610

  5. Eastern-European Universities in Webometrics ranking (2009)

  6. Research on Marketing and Business Research Productivity Institutional and individual ranking of German speaking business departments and professors in Germany, Austria, Switzerland, based on publications in 761 journals • Institutional Rankings of UTD Based on Publications in 24 Top Business Journals, http://top100.utdallas.edu • Dominance of USA institutions, 77 from top 100, 2003-2007 • China/Hong Kong (4) and Singapore (3) are coming up

  7. UTD Top 100 Europe – Rank of Countries by Score, 1990-2007(Number of Universities)

  8. Handelsblatt Ranking of Business Econonomics Faculties (2009)

  9. Handelsblatt Ranking of Business Economics Professors, 2005-2009

  10. EMAC Goals • The Academy is a professional society for people involved or interested in marketing theory and research. Its aims are to serve as the core of communication network for disseminating information and promoting international exchange in the field of marketing. EMAC membership is open to individuals both from Europe and elsewhere.

  11. Highly Cited Papers of IJRM(1984-2005, # ISI-cites) • 168J-B. Steenkamp, H. Van Trijp (1991): The use of LISREL in validating marketing constructs • 117 H. Baumgartner, C. Homburg (1996): Applications of structural equation modeling in marketing and consumer research: a review • 104 R. W. Ruekert (1992): Developing a market orientation: an organizational strategy perspectives • 96 I. Geyskens, J-B Steenkamp, L. K. Scheer, N. Kumar (1996): The effects of trust and interdependence on relationship commitment: a trans-Atlantic study • 79 I. Geyskens, J-B Steenkamp, N. Kumar (1998): Generalizations about trust in marketing channel relationships using meta-analysis

  12. From the founding editor of IJRM, Berend Wierenga (2008) • „ At that moment, European researchers in marketing mainly operated within the geographical and language space of their countries. They were more familiar with the work of their American colleagues than with colleagues from other European countries or even from their own country” • Dietl, J. (1984): Moral consequences of a seller’s market: Polish experience • Special Issue on Marketing Systems • Quantitative research is the least culturally bound research

  13. Marketing Renaissance(1) Opportunities and Imperatives for Improving Marketing Thought, Practice, and Infrastructure (JM 2005) • „I believe that marketing science and practice are in transition, bringing change to the content and boundaries of the discipline” - Ruth Bolton, editor of JM • Back to the future: integrating marketing as tactics, strategy, and organizational culture. „The major challenges are conceptual, not methodological.” – Frederick E. Webster Jr. • „It is troubling to realize that knowledge does not necessary accumulate in a field: knowledge can disappear over time if it is not actively transmitted.” – William L. Wilkie

  14. Marketing Renaissance (2)How research in emerging markets advances science and practice (Burgess-Steenkamp:IJRM 2006) • Globalization, inequalities, 80% poor • Developed versus emerging economies (GDP and human development index) • Basic processes in scientific marketing research in emerging markets • Theory development (construct equivalence) • Acquisitions of meaningful data • Data analysis • Learning (empirical generalizations)

  15. Integration of Central –Eastern Europe in EMAC (First Regional Chapter?) • Membership recruitment (from 13 to 100) • Doctoral programs, seminars, awards • Thematic, regional conferences (4th Int. Conference on Marketing Theory Challenges in Transition Economies,Budapest 2010) • Publication opportunities (English language journals of universities, new regional journal) • Scholarships (CEEPUS), exchanges Integration for individual researchers’ interest

  16. Conclusions (1) • Internationalization of universities • Bilateral agreements with foreign universities • Regional conferences • Membership in marketing organizations (EMAC, IMP, AMA, etc.) • Publication in refereed journals • Doctoral education • National coordination • Regional seminars • EDEN seminars in Brussels • EMAC Doctoral Colloqium • WWW.emac-online.org

  17. Conclusions (2) • Student mobility • Bologna process, student and professors mobility • 2020 strategic goal: 20% of all graduated students should study abroad!!!! Four times more than it is today • Marketing Theory Challenges in Emerging Markets, MTC4 Budapest, 23-24 September 2010 (First EMAC Regional Conference) • Conference of the region • Doctoral Seminar • Special Interest Groups (Chairs of Mktg Departments??) • Meeting of editors of national marketing journals (SIG??) • Professors’ mobility

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