1 / 13

Multifaceted Marketing

Multifaceted Marketing . With a Guerrilla Twist. You Will Not Succeed Without Marketing. Every component is marketing Don’t let success kill your marketing Less than 10% of businesses have truly explored marketing. Keep track of your hits and misses. Businesses that solve problems win.

hue
Download Presentation

Multifaceted Marketing

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Multifaceted Marketing With a Guerrilla Twist

  2. You Will Not Succeed Without Marketing • Every component is marketing • Don’t let success kill your marketing • Less than 10% of businesses have truly explored marketing. • Keep track of your hits and misses. • Businesses that solve problems win. • Marketing must pull in the same direction. Source: Guerrilla Marketing by Jay Conrad Levinson

  3. Marketing Secrets • Must Make commitment to marketing • Must look at marketing as investment • Must make marketing consistent • Must make prospects feel confident • Must be patient • Must use an assortment of weapons • Must know that profits come after sales • Must be convenient for clients • Must put an element of amazement • Must measure effectiveness of weapons Source: Guerrilla Marketing by Jay Conrad Levinson

  4. How long does it take? • Create a plan • Stick with it until it proves itself…3 months if your lucky, probably 6 and maybe 12. • You will never know in the first 60 days. • Understand commitment… The first time… Source: Guerrilla Marketing by Jay Conrad Levinson

  5. Develop a Plan • Purpose • How to achieve the purpose focusing on your benefits • Target markets • Marketing weapons • Describe you niche • Tell your identity • Describe your budget in % of revenues Source: Guerrilla Marketing by Jay Conrad Levinson

  6. Things to Remember • Keep it simple with supporting documents. • Maximum profit is your prime purpose. • Do not allow for to much flexibility. • Plan is created to be followed. • If you won’t do it, don’t write it down. Source: Guerrilla Marketing by Jay Conrad Levinson

  7. Mediums ? • TV • Radio • Newspaper • Magazine • Newsletter • Direct Mail • Mass Mail • …..

  8. Develop a “Creative” Strategy • Write a simple creative strategy • Find the inherent drama within your offering. • Translate that inherent drama into a meaningful benefit. • State your benefits as believably as possible. • Get peoples attention. • Motivate your audience to do something…Exactly what to do. • Communicate clearly • Measure finished piece against creative strategy. Source: Guerrilla Marketing by Jay Conrad Levinson

  9. Your “Creative”Starts With Knowledge: • Of Product • Of Service • Of Competition • Of Industry • Of Target Audience • Of Target Market • Of Economy • Of Current Events • Of Trends of Time Source: Guerrilla Marketing by Jay Conrad Levinson

  10. Build a “Creative” Activity • Marketing Concept • Campaign Name • Medium to use • R&D • Marketing Schedule • Measurement • CO-OP Partners • Budget • Creative Strategy Alignment

  11. Everyone lives in a flood zone! Call 713-856-5533 today for a free flood zone determination BARHORST AGENCYYour FEMA Flood Smart Certified AgencyServing CY-Fair for over 15 years Trusted Advice…Personalized Service…Peace of Mind…

  12. Build a Schedule Stick to It!

  13. “Every type of entrepreneurial enterprise requires marketing. There are no exceptions. It is not possible to succeed without marketing.” Jay Conrad Levinson

More Related