TV CONTENT CREATION MULTIFACETED DEVELOPMENTS

1. TV CONTENT CREATION MULTIFACETED DEVELOPMENTS J K CHANDIRA DOORDARSHAN

2. Video content creation, a dynamic and lucrative activity has attracted the attention of IT & Telecom industry for possible value addition. • In turn, this has made plethora of mature technologies available to the broadcasters for possible exploitation • This is in addition to the major developments in the imaging technology

3. Developments in content creation • Integrated IT based production workflow systems • File based content acquisition – new media and contribution links • High Definition – Image production and processing • Interactive content creation systems.

4. Base technologies Benefits of developments in • General electronics • Imaging and computing • Open software standards • Storage media and sub-systems • Networking technology & architecture • Telecom bandwidth and technology

5. Standardization of Stream/File formats

6. Broadcast Industry ecosystem • Multitude of access and distribution platforms • Multi- channel scenario • Increase in the pace of delivery • Linkages with film and consumer video industry • Where, when and how of the content delivery – decided by the viewer. • Competition from across the industry border

7. 1. Integrated workflow • Seamless production workflow from acquisition to play out under MAM • Search & Retrieve anytime, anywhere • Digital tape less production and distribution • Company wide media management – throughout production life-cycle. • An integrated collaborative media frame work • An enterprise solution & not a logistic tool

8. MAM MEDIA ASSET MANAGEMENT Search Retrieval Edit / Repurpose Ingest Playout Archive Log Catalog Transcode AUTOMATION

9. Benefits of integrated production • Ability to encode & mange video at different resolution from web proxy to full broadcast quality for multiple distribution • Integrated low cost desktop editing • Single user interface for different data sources, hardware and application • Integration of DRM & financials in the core workflow. • Re-use of assets through attached long term storage and metadata

11. 2. File based acquisition- New media and IP contribution • Camcorders supporting new media for file based content storage do not require base-band ingest. • Hard-disk based camcorders form Ikegami & Grass Valley, Optical media (Blue ray) based camcorders from Sony and Solid State memory based camcorders from Panasonic and others. • DDR for studio and OB multi-camera recordings on non-linear media, as VCR replacement. • Ethernet, Firewire, USB interface for media transfer

12. File based acquisition- IP contribution links • Transport of contribution video for production over IP networks ensures high quality at much lower cost. • QoS technology in IP network ensures high bandwidth allocation to the video carrying IP packets. • Ingest can be controlled by MAM over Wide Area Networks.

13. 3. HD Production • HD production technology opens new vistas for broadcasters. Dramatic increase in picture quality. • HD offers opportunity for broadcaster to evolve future business model in the era of convergence. • Servers, Post-production equipments and integrated systems support HDTV resolution. • International exchange of programs – HD CIF resolution

14. HD Production of Rich Content Format & Media Conversion Digital Broadcasting DTT Digital Satellite DTH Digital Cable Rich Content Creation IPTV Digital Production in HDTV HD DVD / Blue ray Internet/Web, DVB-H Film Recording Digital Cinema

15. Critical Success Factors Sports & Movie Production HDTV Broadcasting Investment by Display device vendors Popularity of HD - DVD Falling price of Set top box Critical Mass Of HD content Specialty Programs Broadcast HD Transmission HD TV Archives Collaboration of Stake holders

16. 4. Interactive TV • Enhanced , data rich viewing experience by viewer interaction with TV content • Return path by phone, SMS , cable etc • Content management application and data broadcast middleware for multiple delivery systems • DVB-MHP becoming popular as global standard • Open TV, Liberate, - proprietary ITV solutions • MHP- APIs broadcast as a part of program, set top- box downloads and executes the application

17. ITV Value chain Format or Content Owner: Interactive and broadcast rights TV Channel TV Producer Advertisers, sponsors and merchants Communication Set top box, Mobile phone, Internet, PC, Landline, PDA etc Accountability Interactive data, response and ratings reporting Application Developers Games Developers MSO: Cable, Satellite or Terrestrial TELCO: Return Path - Mobile, iTV, Internet, Landline etc Consumer, viewer and participant

18. PITFALLS • Digital files are not permanent – Hardware and software changes are potential threat – systems require maintenance. • Digitizaton is not value-neutral. It imposes its on quality and artifacts. • Multiples standards and proprietary software exist in IT industry

19. Strategy ? • Bite off more than you can chew. It helps growth. • If you can’t do it perfectly right away, buy time. Do what you can. Keep options open. • Be a force for change. Take opportunities. • Make deliberate choices – even if sometimes they are both wrong and arbitrary. Don’t work by default. • Be inclusive. What you reject may never be recovered. What you keep today you can choose to discard tomorrow.

20. THANK YOU