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UNIT 2: SELF AND OTHERS. AREA OF STUDY 1: INTERPERSONAL & GROUP BEHAVIOUR. 1. Inter-group Contact - Sustained Contact - Mutual Interdependence - Superordinate Goals 2. Cognitive Interventions. FACTORS THAT MAY REDUCE PREJUDICE. Inter-group Contact
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UNIT 2: SELF AND OTHERS AREA OF STUDY 1: INTERPERSONAL & GROUP BEHAVIOUR
1. Inter-group Contact - Sustained Contact - Mutual Interdependence - Superordinate Goals 2. Cognitive Interventions FACTORS THAT MAY REDUCE PREJUDICE
Inter-group Contact Increasing the direct contact between two groups who are prejudiced against each other Will only work if the following conditions are present: - Close and ongoing contact (sustained contact) - The two groups have to rely on each other (mutual interdependence & superordinate goals) - Each group has equal status (equality of status) FACTORS THAT MAY REDUCE PREJUDICE
Is sustained contact enough to reduce prejudice? Gordon Allport (1954) Contact Hypothesis Certain types of direct contact between members of different groups can reduce prejudice But this alone is insufficient!!! FACTORS THAT MAY REDUCE PREJUDICE
You need to also introduce a mutual interdependence between the two groups (they rely upon each other to get what they want) Muzafer Sherif (1956) Robber’s Cave Experiment Mutual Interdependence FACTORS THAT MAY REDUCE PREJUDICE
Muzafer Sherif (1956) Robber’s Cave Experiment Mutual Interdependence Articles: http://psychclassics.yorku.ca/Sherif/chap5.htm http://www.ppu.org.uk/learn/peaceed/pe_robbers_cave.html ABC NATIONAL RADIO: http://www.abc.net.au/radionational/programs/hindsight/inside-robbers-cave/4515060 FACTORS THAT MAY REDUCE PREJUDICE
Muzafer Sherif (1956) Robber’s Cave Experiment Superordinate Goals If you also create goals that cannot be achieved by one group alone, but require both groups to work together, than this can also help to reduce prejudice FACTORS THAT MAY REDUCE PREJUDICE
Muzafer Sherif (1956) Robber’s Cave Experiment Equality of Status The importance of each group in comparison to the other, must be the same for the contact hypothesis to hold true FACTORS THAT MAY REDUCE PREJUDICE
COGNITIVE INTERVENTIONS Changing the way someone thinks about prejudice • Consider prejudice from the victim’s perspective • Negative stereotypes challenged and broken down • Understand others individual characteristics • Paying closer attention to personal attributes (Kawakami, 2000/Devine, 1989/Huffman, 2002) FACTORS THAT MAY REDUCE PREJUDICE
LEARNING ACTIVITY 8.22 (pg.357) HOMEWORK
UNIT 2 – AoS 1:Interpersonal & Group BehaviourSAC 1Media Response