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Developing a Plan for Advocacy

Learn the ins and outs of developing a comprehensive plan for advocacy, including setting SMART+C goals, assessing resources, identifying allies and opponents, choosing effective strategies and tactics, and using campaign planning charts. Understand the importance of flexibility in planning and ensuring that your actions align with your goals.

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Developing a Plan for Advocacy

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  1. Developing a Plan for Advocacy

  2. How is planning for advocacy different? • Getting the powerful to make changes not in their short-term interests • Working in the public eye • Sticking your neck out

  3. Create the plan up front, but make sure it is flexible • When new conditions or opponents emerge • When a strategy or tactic does not work • Some people you count on as allies turn against you

  4. A comprehensive plan includes: • Goals • Resources and assets • Support and opposition • Targets and agents of change • Strategy • Tactics

  5. Goals should be SMART+C • Specific • Measurable • Achievable • Relevant • Timed • Challenging

  6. Create an inventory of resources: • Funds • People currently available • People you expect to be available • Contacts • Facilities

  7. Calculating community support A list of: • Allies • Opponents • People who may be allies or opponents

  8. Who needs to make a change?Who can bring it about? For your plan, decide: • Who are the main targets of change • Which agents might bring pressure to bear on the targets

  9. Strategy shows how to reachyour goals Plan strategies that: • Fit your style • Use your resources and allies • Bring about the desired effect on opponents • Are flexible, so you can react to changing developments

  10. Tactics are the action steps Choose tactics that: • Carry out your strategy (don't get sidetracked!) • Don't antagonize people (unnecessarily) • Are doable and cost-effective • Make your group feel good about themselves and what they are doing

  11. Campaign Planning Chart • Goals • Resources and assets • Support and opposition • Targets and agents of change • Strategies • Action steps

  12. Strategy Checklist • Goal: • Strategy: • Does it: • Help us reach our goals? • Use our allies? • Minimize opposition? • Suit our style?

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