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DIGITAL QUICK FACTS

DIGITAL QUICK FACTS . DIGITAL QUICK FACTS . $328m was spent in the digital category in 2011 in New Zealand, this is up 28% YOY* The digital category now accounts for 15.1% of all spend, up from 12.0% the year prior*

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DIGITAL QUICK FACTS

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  1. DIGITAL QUICK FACTS

  2. DIGITAL QUICK FACTS • $328m was spent in the digital category in 2011 in New Zealand, this is up 28% YOY* • The digital category now accounts for 15.1% of all spend, up from 12.0% the year prior* • The category is now has the third highest share of spend beaten by only TV and Newspapers* • In Q1 2012, New Zealand’s total online spend grew 16% YOY* • Compare to other media, Online spend had the highest growth globally of 24% YPY*** • In 2013, it is predicted that internet spend globally will beat Newspapers*** • More than nine in ten consumer use another device to watch videos in addition to a Television**** • There are now more than 1 million smart phone users in NZ, 160,000 iPhone users, and 172,000 iPad/Tablet users***** • It is predicted by the end of 2012, there will be more then 2 million ‘apps’ available for download further commenting the popularity of mobile technology****** • *ASA 2011 figures, based on returns from the IAB **IAB, PWC Report, Q1 2012*** Nielsen Global Adview Pulse Q4 2011********eMarketer, 28 June 2012**** Nielsen Media Q1 2012****** Deloitte Technology, Media & Telecommunications Predictions 2012

  3. SNAPSHOT • INTERNET USE IN NZ • 90% of people 10+ have access to the internet • 80% of people 10+ have access to the internet at home • 92% of people who have access to the internet at home have a broadband connection* • 74% of all people 15+ have accessed the internet in the last 24 hours • 65% of those with access to the internet at home have bought a product online in the last year* • In the last week more people have used the Internet than read a newspaper, magazine, unaddressed mail or listened to the radio • ONLINE VIEWING HABITS • 28% of people who have watched an ad Ondemand have purchased a product as a result of seeing the ad • Source: Nielsen Media Q2 11 – Q1 12 *Re-calculated to exclude 'don’t knows’ and 'not specified' **Nielsen Media TVNZ OndemandFused ***e-marketer

  4. tvnz.co.nz QUICK FACTS • 220,034,551 page impressions in the last 12 months* • An average of 1,902,802 unique browsers per month in the last 12 months* • An average of more than 1 million interactions with app users on iPhone and iPad** • 61% of visitors to TVNZ are female • 41% of visitors to TVNZ have a household income over $80k • 66% of visitors to TVNZ own their own home • 84% of visitors to TVNZ are responsible for some or all of the households shopping • Over 1 in 5 (23%) actively spend at least 20 hours using the internet in a typical week • Source: Net Ratings – Market Intelligence (June 2010)*Net Ratings – Site Census (July 2011 – June 2012)** iTunes, Jan-Jun 2012

  5. WHY ADVERTISE AT tvnz.co.nz • tvnz.co.nz incorporates best in class News and Entertainment with full episodes of TVNZ’s key television shows • It is rated NZ’s sixth most popular website • Unique browsers grew on average another 14,747 per day, up 15% from June 2011 to June 2012* • Now each day 133,574 people visit tvnz.co.nz, creating 654,504 page impressions in a day* • Currently over 480,000 New Zealanders are watching television on TVNZ ondemand each month* • TVNZ provides advertisers with opportunities to connect with and engage viewers online through static display and video advertising, and on the go with our iApps in iPad and iPhone • Advertisers can choose either mass reach or niche placement • The TVNZ digital media offering includes campaign management, optimisation and creative development • Advertising is tracked and the results measured • Advertising formats are standardised across NZ sites, which can help reduce production costs • Source: Netratings Market Intelligence – based on June 2012 unless otherwise specified, rated on UBs *Netratings Site Census, average monthly based on June 2012

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