Cooperation with academic programmes covering standardization

1. Cooperation with academic programmes covering standardization WSC Academic Day 2011 Hangzhou (China), 29 June 2011 Daniele Gerundino Strategic Adviser to the ISO Secretary-General

2. Contents ISO ISO and Academia WSC cooperation ISO Awards ISO-Roland Berger Methodology – Economic Benefits of Standards UNIGE-ISO Master Repository of education materials picture WSC Academic Day 2011 –

3. 1 313 standards produced in 2010 Customer Collection of 18 536ISO Standards Vision & Strategy Internal Process Financial Learning Growth The ISO System Updated on 7 June 2011 162 national members 5 000 people 98% of world GNI 97% of world population Over 600 organizations in liaison 203 active TCs 3 274 technicalbodies 100 000 experts Central Secretariatin Geneva 154 FTE staff WSC Academic Day 2011 –

4. ISO and Academia Standards - Vehicle for sharing knowledge, technology and good practices Role of standards recognized in education programmes covering a broad variety of technical fields WSC Academic Day 2011 –

5. ISO and Education Standards support: Trade in products and services Good business practices Innovation Sustainable development Role increasingly recognized by academia – this trend of utmost importance WSC Academic Day 2011 –

6. Academia contribution to Standardization Teaching what is and what can be achieved through standardization Participating in development of standards Developing research and studies on standards-related matters Using Standards to improve the efficiency of academic institutions WSC Academic Day 2011 –

7. The World Standards Cooperation (WSC) Multi-discipline and cross-sector For electrotechnology For telecommunications The 3 leading international standardization organizations, all based in Geneva : Collaborate to meet the challenges of converging technologies WSC Academic Day 2011 –

8. Cooperation with Academia With IEC and ITU, ISO recognizes the essential contribution from academia and has developed initiatives to: Demonstrate its appreciation of academia’s work Encourage and support broader engagement of academia on standards-related matters Promote cooperation at various levels WSC Academic Day 2011 –

9. First WSC Academic Week organized on 5-9 July 2010 • More than 100 participants from over 30 countries • Input on company and institutional needs to be met by education about standardization • Review of the plurality of education programmes available in the various world regions • Exchange of experiences about education materials and tools; and initiatives undertaken in various countries • Indications on how to share information and best practices more effectively and further develop cooperation between NSBs and academia WSC Academic Day 2011 –

10. The ISO Award Introduced in 2006 Aims to raise awareness of the importance of standardization worldwide Open to institutions of higher education that have developed and implemented successful educational programmes in standardization WSC Academic Day 2011 –

11. The ISO Award Certificate of appreciation and a cash prize of 15’000 Swiss Francs Co-sponsored by ISO and the Japanese Industrial Standards Committee (JISC), the ISO member for Japan Selection committee : eminent personalities from academia, business and the media WSC Academic Day 2011 –

12. The ISO Award WSC Academic Day 2011 –

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14. 2011 ?? WSC Academic Day 2011 –

15. ISO – Roland Berger methodology to assess the economic benefits of standards • Measure the impact of standards on an organization • Provideclearcriteria to assess the value of using standards • Provide guidance whendevelopingfurtherstudies to assess the benefits of using standards within an industrysector WSC Academic Day 2011 –

16. Core concept – Benefits of standards can be identified along the entire organization value chain and its external interfaces Access to global customers (B2B, B2C and B2B2C) Access to global procurement markets Facilitated inter-action with public stakeholders, regarding compliance (e.g., safety, health, environment) Easier cooperation with other companies on common basis • Lower transaction cost • Consistent quality • Transparency • Economies of scale • Simplified service • Broader markets • Broader customer base • Lower pressure on price • Lower transaction costs Other supporting functions Research and Development Procurement Outbound logistics Inbound logistics Produ- ction Marke-ting Service Value Chain Standards impact on the organization’s value drivers 16 WSC Academic Day 2011 –

17. FESTO Brazil: Standards EBIT impact of the selected business functions • This corresponds to 1.84% of the company turnover (ca. 150 million BRL) WSC Academic Day 2011 –

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19. Dissemination and Implementation • Projectsrun by ISO members in various countries • Target interestedcompanies • Conducted in cooperationwithacademic institutions (internships of studentsfrom Masters’ and PhD programmes) • With coordination and support from ISO/CS WSC Academic Day 2011 –

20. Programme 2010 • Four initiatives covered in 2010, targeting countries in these regions: • Eastern and Southern Africa • East and South-East Asia • South America • Europe/North America • 11 Case studies completed so far, 2 to be finalized WSC Academic Day 2011 –

21. Programme 2011 • Four initiatives underway in 2011, targeting countries in these regions : • Middle-East • Western and Central Africa • South Asia • Additional cases from industrialized countries • Objective: development of 10 to 15 additonal case studies WSC Academic Day 2011 –

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23. An interdisciplinary programme which involves three disciplines: sociology, management and economics – a partnership between the Univesity of Geneva, ISO and SNV • The programme focuses on sustainable development and on the notion that sustainable development processes need the active involvement of all the actors likely to contribute to or to be affected by them • This includes the participatory processes involving public and private actors situated at various levels (“social regulation”) and the standard‐setting practices that provide essential voluntary agreements, supporting the dissemination of knowledge, best practices and monitoring tools WSC Academic Day 2011 –

24. A plurality of partners are to be involved in the programme – internatinonal organizations, SDOs, experts from industry and governments participating in standards work • All the materials developed by ISO will be available to ISO members and interesterd academic institutions WSC Academic Day 2011 –

25. Repository of education materials • Further to indications from the Academic Week 2011, ISO is working to build an international repositoryof education materials • Of course ISO is keen to cooperate with all the interested parties (from NSBs and academia) with a view to share what is already available and to better orient future efforts. WSC Academic Day 2011 –

26. THANK YOU FOR YOUR ATTENTION! www.iso.org WSC Academic Day 2011 –