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ZTA for Alumnae

ZTA for Alumnae. Alumnae Session. Achieving the Emotional Connection. What is an Emotional Connection?. A strong attachment to one or more people that can be very powerful. How can we help our members form EC’s with others?. Understand women's needs in groups Women connect through empathy

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ZTA for Alumnae

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  1. ZTA for Alumnae Alumnae Session

  2. Achieving the Emotional Connection • What is an Emotional Connection? A strong attachment to one or more people that can be very powerful

  3. How can we help our members form EC’s with others? • Understand women's needs in groups • Women connect through empathy • Look for things in common and focus on them • Plan chapter activities that help bonds form

  4. Do activities in your chapter help bonds form? • Give support to others, exchange compliments, personal stories • Do we allow our members to tell their personal stories? • It doesn’t matter what you want; it’s what they want

  5. So what does matter to her? • Who she is • What she values • Her passions in life • How you can help her and make her life easier • Sense of belonging and being understood • Altruism

  6. Interesting stats about women • 27% of women are head of household in the US- that’s 1 out of 4 • 85% of married women pay the bills • 49% of all professionals are women • 70% of new business start ups over the last decade are women

  7. Prime Time Women • 55 and over • Highest earning potential • Kids are grown • Time on their hands • Smart, savvy, educated • Growing by 76% over next 10 years

  8. Implication for your alumnae chapter • Women are busy- help them make connections and give them a reason to join • Give them the unexpected • Learn about your members- SURVEY

  9. Examples of how to make connections • Offer her extra or new- free dues, prizes (unexpected) • Use national programs- free magazine, travel program, ZTAF programs that impact her life • Show how your chapter impacts her life- testimonials, personal stories, fun pics on website she can relate to • When women like something, they tell lots of other people- they can be your best recruiters • Communication- must survey them for their needs- if they don’t respond, call them and find out why. Use email, phone and postal mail

  10. ZTA for Life Give your members what they want and need and you’ll have a member for life.

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