4 Shopping Cart Abandonment Solutions to Boost Revenue

1. 4 Shopping Cart Abandonment Solutions to Boost Revenue Online shopping cart abandonment is a serious threat for many e-commerce and retail businesses. This real issue drains your conversion rate until and unless you take the right measure. A study reveals that more than 3 out of every four customers visiting an e-commerce website leave their shopping carts full. Some of the typical reasons leave their online carts to include: High extra costs like shipping fee and taxes Complex checkout process Website error Slow delivery Unsatisfactory return policies So if the issue has become a serious problem for your business, it becomes vital to try the shopping cart abandonment solutions. Remember, proactive and preventative measures are always best. Let us see how!

2. 1-Email Recovery Campaign More than 20% of customers who abandon their online shopping carts do so not because they did not want to buy the products but because of a website crash or glitch. Most of such customers intent to return to the site and try again, therefore, it is essential to let these customers know that you are well- apprised of the situation by creating and sending a recovery email campaign no more than 24 hours after the abandonment. 2-Chat Support Your employees might not be there personally to convince a customer to go ahead and make a purchase, but still, you can provide continuous support in other ways. Live chat services offer quick and reliable answers to all the concerns which further might compel customers not to leave their carts in a virtual world. For instance, if you are shopping for boots, but you are not able to find the proper style you want, the live chat service could help you with another style that fits your budget and interest. 3-Guest Login and Checkout Asking your customer to create an account and make him fill personal details is one of the quickest ways to turn him away. Therefore, you can offer the option of creating an account; a ‘continue as a guest’ option should always be available. Most of the customers prefer not having to go through the long account set-up process when making a purchase and are more likely to return to your website.

3. 4- Cart Visibility Keeping the shopping carts visible eliminates the aspect of ‘out of sight’ or ‘out of mind’ issue. Most of the e-commerce websites do this with a cart icon present at the top right corner of the screen. The cart shows the number of items and can be easily be customized for those who wish to purchase some products at a later date. Therefore, maintaining a consistent cart presence reminds the customer about the products they have saved for later when they return to the shopping website. Remember, it’s impossible to win every time a customer wants to leave his/her shopping cart, but still, you have many cart abandonment solutions to bring down the abandonment numbers as low as possible.