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International Tourism Perspective. Build International Brand Awareness Continue to see an increasing number of international tourists Tourists are avid shoppers – with significant spending on jewelry / luxury goods
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International Tourism Perspective • Build International Brand Awareness • Continue to see an increasing number of international tourists • Tourists are avid shoppers – with significant spending on jewelry / luxury goods • Outlet mall landlords have put programs in place to incentivize international tourists
FOR YOU: CASH BACK! • FOR YOUR GUEST: • The benefit of our rich jewelry heritage and experience, which spans nearly 100 years. • An amazing selection of fine certified diamonds and gemstone jewelry. • The best possible shopping experience, including dedicated personal service and attention. • Designer Collections. • FREE GIFT with purchase!
Key Learnings • Discounts / Special Offers • High-end / Quality Goods • Meets the Chinese style aesthetic • Brands (knownor unknown) • Be aware of your own internal hurdles • Entrepreneurial spirit is critical