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SWOT analysis

SWOT analysis. Nokia. :Vision: Voice Goes Mobile….If it can go mobile – it will :Mission: Connecting People. Nokia’s Strategy in India . Expand mobile voice Drive consumer multimedia Bring extended mobility to enterprises Clearly defined objectives and goals Right timing of decisions

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SWOT analysis

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  1. SWOT analysis

  2. Nokia :Vision: Voice Goes Mobile….If it can go mobile – it will :Mission: Connecting People

  3. Nokia’s Strategy in India • Expand mobile voice • Drive consumer multimedia • Bring extended mobility to enterprises • Clearly defined objectives and goals • Right timing of decisions • Determination and risk taking • Foreseeing and using rising market opportunities • Creating the future

  4. Samsung :Vision: Leading the Digital Convergence Revolution GROWING TO BE THE BEST :Mission: Digital-ε Company.

  5. Samsung Strategy in India • Aggressively hawking flip-tops and clamshells with polyphonic ring tones and colour screens. • Nationwide distributor and retail presence in the domestic consumer durables market. • Samsung has been associated with the Lakme India Fashion Week (LIFW) for its Mobile Phones. The Company used the LIFW-2005 as a platform to launch its D-500, World’s Best Mobile Phone in the Indian market. • Set up a handset manufacturing facility in India

  6. Nokia • ..\..\..\IMG_0317.jpg • Samsung

  7. What is SWOT Analysis • It is a non-financial planning tool. • It links the analysis in terms of advantages and disadvantages; and the internal and external business environment (in a matrix format). • The Strengths and Weaknesses are defined by measures such as market share, loyal customers, level of customer satisfaction and product quality. • Opportunities are new potential areas for business in the future, such as new markets, or new conditions in existing markets. • Threats describe how the competition, new technology, or other factors in the business environment may affect the business's development. 

  8. Three stages of a SWOT analysis • Identify. • Draw conclusions. • Translate into strategic action.

  9. What it pays to be a business SWOT? • Putting your firm under the SWOT magnifying glass may work wonders If you think your business could be doing better, why not try a SWOT analysis? • SWOT stands for Strengths, Weakness, Opportunities and Threats • By putting your firm under the magnifying glass in such a fashion you may find the way to grow your company or increase your earnings.

  10. SWOT ANALYSIS

  11. Advantages of SWOT Analysis • Consolidate strengths • Minimises Weaknesses • Helps to Grab Opportunities • Minimises Threats • Facilitates Planning • Facilitates Alternative Choices • Helps to Innovate • Ensure Survival & Success

  12. SWOT Analysis On Samsung and Nokia StrengthsofSamsung • New product concept to rollout in five months • Catching the pulse of the consumer, offering good designs & understanding Emotions • Heavy investment in technology, product design, and human resources • Focus on innovative products for the high-end market.

  13. Strengths of Nokia • Strength of the corporate brand. • Complexity improves its Competitive position • Design, the branding and the technology • Backwards compatibility - protection from a Japanese onslaught • Lending personality to its products (fashion statement) • Effective advertisement and market communication • Not only a tool for business but being an item of everyday convenience

  14. Weaknesses of Samsung • Not pro actively coming out with newer models • Lack in product differentiation. • Different models at different price points • Focus on mass market instead of niche markets • Not very user friendly designs.

  15. Weakness of Nokia • Lapse has opened up space for smaller competitors • Potential threat from Microsoft’s entry into mobile telephony • Ericsson- king of wireless infrastructure • Design to market takes more time

  16. Opportunitiesof Samsung • Distinguish its service from competitors. • Offer product variations • Demand for cell phones driven by the service providers or carriers • Tie up with service providers • Lowering the price of a phone by just $20 in many countries could increase its affordability by 43%.(As per a study report)

  17. Opportunities of Nokia • Highest growth in markets such as China and Latin America • Feature-loaded phones to act as an offset • Providing value at a reasonable lifetime cost • Life style marketing and segmentation • Building a worldwide supplier network • Preempting competitors in critical markets • Managing competitive interaction

  18. Threats of Samsung • Motorola’s dominance in the U.S, Nokia’s popularity in the European market, controlling more than half of the world market • Aggressive competitors, including Sony, Ericsson, and Siemens eating into its share. • Not keeping track of the new trends in the market • Not an accessory and fashion statement

  19. Threats of Nokia • Biggest threat - “complacency” • “Inflection point” - a disruptive technological change • New competitors with different skills and potent brands challenge • 3G will increasing competition between suppliers • Cheaper midrange models from Motorola and others

  20. One example of S.W.O.T. NIKE SWOT ANALYSIS Strengths: Nike is a very competitive organisation. Phil knight (founder and ceo) is often quoted as saying that “Business is war without bullets” Weakness: The organisation does have a diversified range of sports products. Opportunities: product development offers Nike many opportunities. Threats: Nike is exposed to the international nature of trade.

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