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Marketers Becoming Publishers And the impact on media companies

Marketers Becoming Publishers And the impact on media companies. September 29, 2014 Peter Hahn Manager Integrated Marketing BearingPoint, Inc. Blogs have taken over …. 100 million blogs worldwide 120,000 new blogs created per day

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Marketers Becoming Publishers And the impact on media companies

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  1. Marketers Becoming PublishersAnd the impact on media companies September 29, 2014 Peter Hahn Manager Integrated Marketing BearingPoint, Inc.

  2. Blogs have taken over … 100 million blogs worldwide 120,000 new blogs created per day This Year the Blogosphere will surpass the amount of content stored in the Library of Congress!

  3. UGC Content Surpasses Publisher content 2008 refresh cycle is seconds due to user generated content 2005 refresh cycle was 3 months 2000 refresh cycle was 9-12 months

  4. Enviornmental Factors

  5. Community as the Center

  6. CEO COO CFO CIO/CTO LOB CIO LOB Head Department Head Department Managers Research Analyst Click to Contract Methodology National TV & Radio National Magazine Ads C Level events PGATour Sponsorship Partner Trade Events Global Solution Public Relations Global Solution Suite Programs Industry Specific Press Relations Industry Specific Events Social Media Strategy Contextual Advertising Program Corporate Keyword Program Search Engine Optimization

  7. No Leads get Left Behind

  8. Content Assembly Line Content Development Q&A Recording Transcript Paper Developed Landing Page Content & Key Words Blog Content Email Content Interactive Marketing Podcast w/ Transcript Developed Landing Page (Paper) Video w/ Transcript Developed Syndication Podcast Syndicates Tweet RSS Syndicates EmailBlast Facebook Blog

  9. 4 Key Takeaways • Marketers have to publish or perish • Social media is BIG in the mix • Media Buying has to evolve • Forget about using Metrics and Start showing Leads

  10. How to contact me? Peter Hahn Manager Integrated Marketing BearingPoint, Inc Management & Technology Consultants Office: 571.312.5647 Mobile: 571.215.4235 Peter.hahn@bearingpoint.com Check out our blog … Newthinking.bearingpoint.com

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