RIVKA OXMAN TECHNION ISRAEL

1. CASA Symposium - London Conceptual Mapping EnhancingDesign IdeationCONCEPTUAL MAPPING IN THE DESIGNof VIRTUAL ARCHITECTUREPL A C E S I N C Y B E R S P A C E RIVKA OXMAN TECHNION ISRAEL

2. PART I introduction

3. 1 CONCEPTUALIZING A NEW DESIGN DOMAIN AN APPROACH TO DESIGN IDEATION CONCEPT MAPPINGA NETWORK OF CONCEPTUAL ASSOCIATIONS IN DESIGNTHE VIRTUAL AS A DESIGN PROBLEM introduction

4. 2 CONCEPTUALIZING A NEW DESIGN DOMAINAN APPROACH TO DESIGN IDEATIONCONCEPT MAPPINGA NETWORK OF CONCEPTUAL ASSOCIATIONS IN DESIGNTHE VIRTUAL AS A DESIGN PROBLEM

5. 3 CONCEPTUALIZING A NEW DESIGN DOMAINAN APPROACH TO DESIGN IDEATION CONCEPT MAPPINGA NETWORK OF CONCEPTUAL ASSOCIATIONS IN DESIGNTHE VIRTUAL AS A DESIGN PROBLEM

6. 4 CONCEPTUALIZING A NEW DESIGN DOMAINAN APPROACH TO DESIGN IDEATION CONCEPT MAPPINGA NETWORK OF CONCEPTUAL ASSOCIATIONS IN DESIGNTHE VIRTUAL AS A DESIGN PROBLEM

7. 6 CONCEPTUALIZING A NEW DESIGN DOMAINAN APPROACH TO KNOWLEDGE ACQUISITION CONCEPT MAPPINGA NETWORK OF CONCEPTUAL ASSOCIATIONS IN DESIGNTHE VIRTUAL AS A DESIGN PROBLEM

8. INTRODUCTION 1PROBLEM - CONCEPTUALIZING A NEW DESIGN DOMAINLACK OF A THEORETICAL BASISLACK OF CANONICAL EXAMPLESUSE OF PRECEDENTS ANALYSIS

9. INTRODUCTION 2AN APPROACH TO DESIGN IDEATIONMAPPING OF CHARACTERISTICS OF THE DESIGN DOMAINA MEDIUM FOR DESIGN IDEATION SEEKING STRUCTURED MAPPING OF THE KNOWLEDGE DOMAIN

10. INTRODUCTION 3CONCEPT MAPPINGCONCEPT MAP REPRESENTS THE ORGANIZATION OF CONCEPTS A SEMANTIC NETWORK STRUCTURE OF NODES AND LINKS TOWARDS A COMPREHENSIVE STRUCTURE OF KNOWLEDGE

11. INTRODUCTION 4A NETWORK OF CONCEPTUAL ASSOCIATIONS IN DESIGNASSOCIATIONAL NETWORK OF DESIGN IDEASA COGNITIVE STRUCTURE OF KNOWLEDGE

12. INTRODUCTION 5RESEARCH-ORIENTED DESIGN EDUCATIONDESIGN RESEARCH AS DESIGN EDUCATIONKNOWLEDGE ACQUISITION AS A LEARNING PROCESSTHE COLLABORATIVE ACQUISITION OF KNOWLEDGE

13. INTRODUCTION 6THE VIRTUAL AS A DESIGN PROBLEMVIRTUAL AND REAL – THE CONCEPT OF VERISIMILITUDEVIRTUAL SPACE VS VIRTUAL PLACEVIRTUAL ARCHITECTURE

14. PART II theory and method

15. PART II – THEORY AND METHOD conceptualizing a new design domainDESIGNING VIRTUAL ARCHITECTUREPL A C E S I N C Y B E R S P A C EVIRTUAL DESIGN CONSTITUTES A NEW CLASS OF DESIGNTHOUGH WE ALREADY HAVE EXPERIENCE WITH VIRTUAL ARCHITECTURAL AND PLACE METAPHORS SUCH AS VIRTUAL MUSEUMS, VIRTUAL SHOPS. ETC., THERE IS NO YET A THEORETICAL BASIS FOR THE DESIGN OF VIRTUAL ARCHITECTURE

16. PART II – THEORY AND METHOD conceptualizing a new design domainDESIGNING VIRTUAL ARCHITECTUREPL A C E S I N C Y B E R S P A C ECURRENT APPLICATIONS OF VIRTUAL BUILDINGS ARE BASED ON “INFORMATION ENVIRONMENTS” RATHER THEN ARCHITECTURAL EXPERIENCE OF PLACE AND PRESENCEHOW TO CONCEPTUALIZE A NEW DESIGN DOMAIN?

17. PART II – THEORY AND METHOD methodDESIGNING VIRTUAL ARCHITECTUREPL A C E S I N C Y B E R S P A C EMAKING A CONCEPTUAL MAPPING OF ONE CLASS OFVIRTUAL DESIGN IN CYBERSPACEEMPLOYING THE ICF FORMALISM IN MAKING THE SURVEY, ANALYSIS AND CATEGORIZATION OF RELEVANT PRECEDENTS

18. PART II – THEORY AND METHOD the “Issue Concept Form” modelICF – A VISUAL-TEXTUAL ASSOCIATIONAL FORMALISN IN DESIGNTHE ICF FORMALISM REPRESENTS CHUNKS OF CASE KNOWLEDGE IN DESIGN PRECEDENTS. IT PROVIDES EXPLICIT LINKAGES BETWEEN THE ISSUE OF A DESIGN PROBLEM, A PARTICULAR SOLUTION CONCEPT AND A RELATED FORM DESCRIPTION

19. “Issue Concept Form”CONSTRUCTION OF AN ICF CONCEPTUAL MAP NETWORK EXPLORATION PROCESS AS DESIGN IDEATION AMONG MULTIPLE PRECEDENTS issue issue concept concept concept forms forms precedent precedent

20. PART II – THEORY AND METHOD selection of relevant precedentsPRECEDENTS ARE SELECTED FOR THE SIGNIFICANT IDEAS THEY PRESENT RELATIVE TO THE CONCEPTUALIZATION OF THE DOMAINTHE ASSOCIATIONAL METHOD IS APPLIED TO AN ANLYSIS OF PRECEDENTSFOLLOWING IS A SELECTION OF THE CASE STUDIES Guggenheim Virtual Museum Van Gogh Virtual Museum NY Virtual Stock Exchange

21. Guggenheim Virtual MuseumA S Y M P T O T E

22. Van Gogh Virtual MuseumN E W V A N G O G H ‘ S V A N G O G H S

23. NY Virtual Stock ExchangeA S Y M P T O T E

24. PART III implementation

25. model of the ideation process construction through the analysis of precedents spatial settings social settings settings for complex events social interaction social awareness of other people in space containing a cyber theater and other amenities avatars Guggenheim Virtual Museum Van Gogh Virtual Museum

26. ICF - ISSUESP L A C E S I N C Y B E R S P A C E

27. ISSUE 1spatial settings

28. ISSUE 2social settings

29. ISSUE 3functional settings

30. ISSUE 4cultural settings

31. ISSUE 5temporal settings

32. ICF-CONCEPTSP L A C E S I N C Y B E R - S P A C E

33. CONCEPT 1architecture of liquidity, flux, and mutability

34. CONCEPT 2dialectic of the real and the virtual

35. CONCEPT 3 social interaction with people

36. CONCEPT 4 social awareness:traces of other people’s presence

37. CONCEPT 5interaction with objects

38. CONCEPT 6settings for complex events

39. CONCEPT 7 ***navigation in information Space

40. CONCEPT 8navigation in conceptual space

41. CONCEPT 9abstracted reality

42. ICF-FORMSP L A C E S I N C Y B E R S P A C E

43. FORMS IN A VIRTUAL PRECEDENT:Guggenheim Virtual Museum

44. FORMS IN A VIRTUAL PRECEDENT:New York Virtual Stock Exchange

45. FORMS IN A VIRTUAL PRECEDENT:Van Gogh Virtual Museum

46. FORMS IN A VIRTUAL PRECEDENT:Van Gogh Virtual museum

47. FORMS IN A VIRTUAL PRECEDENT:Van Gogh Virtual museum

48. model of the ideation process construction through the analysis of precedents spatial settings social settings settings for complex events social interaction social awareness of other people in space containing a cyber theater and other amenities avatars Guggenheim Virtual Museum Van Gogh Virtual Museum

49. PART IV conclusions

50. CONCEPTUALIZING A NEW DESIGN DOMAIN THROUGH IDEATIONEXPLOITATION OF A COMPUTATIONAL FORMALISM WHICH SUPPORTS THE DEVELOPMENT OF THE RELATIONSHIP BETWEEN FORM AND INTELLECTUAL CONTENT OF DESIGNEXEMPLIFIES AN APPROACH TO PRECEDENTS WHICH EMPHASIZES THE CONCEPTUAL CONTENT RATHER THAN SIMPLY THE FORMSDISCOVERING THE NEW WORLD OF VIRTUAL DESIGN