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2010 Census: An Overview

2010 Census: An Overview. 2/9/2010. The Dallas Region: Focus on Texas. 2009 Most Current Population Estimate of TX: 24,782,302 2006-2008 ACS Most Current Housing Unit Estimate for TX: 9,417,981 Total of 51 Local Census Offices (LCOs) in Dallas Region: 38 in Texas.

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2010 Census: An Overview

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  1. 2010 Census: An Overview 2/9/2010

  2. The Dallas Region: Focus on Texas • 2009 Most Current Population Estimate of TX: 24,782,302 • 2006-2008 ACS Most Current Housing Unit Estimate for TX: 9,417,981 • Total of 51 Local Census Offices (LCOs) in Dallas Region: 38 in Texas 2006-2008 ACS Most Current Estimate of Race & Hispanic Origin for TX: *AIAN … American Indian & Alaskan Native * NHOP … Native Hawaiian & Other Pacific Islander

  3. Steps in Conducting a Decennial • Find out where people live • Get questionnaires to them • Encourage them to fill it out & return it • Chase after the ones that don’t respond • Ensure we got the numbers right & everyone was counted

  4. 1. Finding out where people live • By Geography • Master Address File • LUCA • Post office • Canvassing operations • Places where people live or could live • New construction

  5. 2. Getting questionnaires to people • Delivery methods • Mail Out – Mail Back … 89% of the population of TX • Update Leave … 10% of the population of TX • Update Enumerate … 1% of the population of TX • Be Counted program • March 19- April 19

  6. 3. Encourage them to fill it out & return it • Outreach • Partnership: TX • 75 Partnership Specialists and 160 Partnership Assistants for a total of 235 • In TX, we have 13,178 Partner Organizations • In TX, we have 329 Complete Count Committees • Special Programs: TX • Census in the Schools: 1160 public, private, & charter schools & 648 school districts participating in the program • Religious Program: 4,153 Faith Based partner organizations • Language materials Dallas RCC has produced: Spanish, Vietnamese, Korean, Japanese, and Chinese • In-language questionnaires (6) & 59 language guides • 6: English, Chinese, Simplified Korean, Russian, Spanish, & Vietnamese • Questionnaire Assistance Centers : TX will have around 2,090 ( about 55 per LCO)

  7. Examples of In-Language Posters Arabic Action Poster Vietnamese Awareness

  8. Examples of In-Language Posters Chinese Awareness Spanish Confidentiality

  9. Outreach cont… Media • National Media Campaign • Contracted out to DraftFCB out of New York along with a dozen subcontractors reaching out to different race/ethnic audiences • Advertising will be available in 28 languages with a mix of national and local buys • Web site for paid advertising plan: • http://2010.census.gov/partners/materials/paidbuy.php • Slogans: • “It’s in our hands” • “We cannot move forward, until you mail it back” 9

  10. Outreach cont… Media in TX • Media Team • Five Media Specialists and two Content Writers • Proactive and Reactive Media Relations across the state to heighten the awareness of the census Snow's BBQ Vignette 10

  11. Outreach cont… Road Tour • A rolling civics lesson • Allowing the public to view the 2010 Census questionnaire and information firsthand • Traveling 2,000 miles from January through April with efforts to reach hard-to-count populations spanning all extremes of economic, philosophical and political spectrums 11

  12. Outreach cont…Take 10 Program • Response Rate Feedback • Online resource giving tract-level updates on mailback response rates • Daily results • Encourages tracking of 2010 Census participation in their communities and comparisons to neighboring areas. 12

  13. 4. Chase after the ones that don’t respond • Non Response follow-up (NRFU) on approximately 30 percent of the nations households depending on response rate • Largest operation or peak of Decennial activities • 111,000 enumerators in the field in my region alone.

  14. 5. Ensuring Accuracy • Standardized verbatim training and same timeline nationwide • Quality control operations throughout • Quality assurance operations running parallel to regular field operations throughout • Coverage measurement to produce error rates • Undercount … state level numbers

  15. What will be different from Census 2000? • Technology used • Short form only Census • Bilingual questionnaire • Of the 254 counties in State of Texas, 120 are within the Bilingual Questionnaire Universe (47% of the counties) • Robust partnership program • Expanded paid advertising • Different people, different times

  16. Timeline • January – April is maximum partner/advertising effort • March, questionnaires begin to go out –7 pieces of mail • April 1 is Census Day • April 10 is National Blitz Day • Mid April is questionnaire deadline • May is Non-response Follow-up

  17. Other Census Points • Recruiting … 866-861-2010 • Group quarters … • Military … • Overseas …

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