Video Salesletter Guide - How To Make Video Sales Letter

2. Copyright ©All rights reserved worldwide. YOUR RIGHTS: This book is restricted to your personal use only. It does not come with any other rights. LEGAL DISCLAIMER: This book is protected by international copyright law and may not be copied, reproduced, given away, or used to create derivative works without the publisher’s expressed permission. The publisher retains full copyrights to this book. The author has made every reasonable effort to be as accurate and complete as possible in the creation of this book and to ensure that the information provided is free from errors; however, the author/publisher/ reseller assumes no responsibility for errors, omissions, or contrary interpretation of the subject matter herein and does not warrant or represent at any time that the contents within are accurate due to the rapidly changing nature of the Internet. Any perceived slights of specific persons, peoples, or organizations are unintentional. The purpose of this book is to educate and there are no guarantees of income, sales or results implied. The publisher/author/reseller can therefore not be held accountable for any poor results you may attain when implementing the techniques or when following any guidelines set out for you in this book. Any product, website, and company names mentioned in this report are the trademarks or copyright properties author/publisher/reseller are not associated or affiliated with them in any way. Nor does the referred product, website, and company names sponsor, endorse, or approve this product. COMPENSATION DISCLOSURE: Unless otherwise expressly stated, you should assume that the links contained in this book may be affiliate links and either the author/publisher/reseller will earn commission if you click on them and buy the product/service mentioned in this book. However, the author/publisher/reseller disclaim any liability that may result from your involvement with any such websites/products. You should perform due diligence before buying mentioned products or services. This constitutes the entire license agreement. Any disputes or terms not discussed in this agreement are at the sole discretion of the publisher. of their respective owners. The Video Sales Letter Zombie

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5. Introduction Creating a sales letter that will convert is tricky. There are so many things that can go wrong, from your headline to your graphics to your bullet points and so much more. It’s no wonder a lot of products seem to convert so terribly! This is especially true when people who have no experience with writing sales copy try to write their own. Most people are content to just be a sales letter zombie. They look at their dismal sales and shrug and say, ?I guess people don’t like my product.? This kind of complacency is a real killer in business. If you’re content to wonder why your product isn’t selling, then you’re already doomed to fail. Don’t let this be you! It’s time to wake up to the world of video sales letters, the latest (and greatest) trend in sales pages! Video sales letters often convert several times better than standard sales letters, even if you use the same basic sales copy and techniques! Why? Because it’s a lot more personal when people can hear your voice and maybe even see your face. And there are other reasons. Even if you don’t want to appear on camera, just hearing a voice actor can make a huge difference. So let’s find out how you can get started with your own video sales letters! Video Sales Letter Zombie

6. Why Use Video Sales Letters? You’ve surely noticed by now that video sales letters are all the rage. It’s no wonder that these sales letters are so popular, because they can convert many, many times better than traditional sales letters. And there’s a lot of reasons for that: They are more interesting, thus holding attention longer than text. They are easier to trust, because you can hear and possibly see the product creator. Those who watch an entire video presentation are much more likely to spend money than those who can’t or won’t. There are a couple of minor drawbacks to consider: Some people prefer to ?skim? a sales letter and don’t have the patience to sit through a video. Some people on slow internet connections won’t be able to view the video even if they want to. Video uses more bandwidth, so you need to make sure your server can handle the load if you get a lot of traffic. Video truly converts, and if you’re not using video sales letters, you are missing out on potential sales. You can always have an alternate sales letter for people who leave your page without watching the video. Just set it up to open if they click the back button or close the window. Video Sales Letter Zombie

7. Video can also work well on squeeze pages, so if you have been having trouble getting people to opt in to your email list, you might try a short video on your squeeze page. Video Sales Letter Zombie

8. Tips for Engaging Video Sales Letters The few people who claim their video sales letters aren’t converting well are often those who put their videos together without as much thought and attention as they should use. We are going to look at a few things you can do to make sure your video sales letters are the best they can be. 1.Grab Attention– Just like your headline, you need to make sure the first few moments of your sales video grab attention. Use appealing text, great music, and interesting imagery. 2.Be Brief – A video sales letter is generally most effective at between 10 and 25 minutes. Sometimes longer videos are necessary and effective, but most people will lose interest if you go beyond this range. So keep your video to a reasonable length, but also long enough to say everything you need to say. 3.Solve a Problem– As in a normal sales letter, your video should focus on at least one problem your product can solve and present that clearly. 4.Stay Positive– You may have some negative things you need to focus on, but the overall tone of your video needs to be uplifting. Video Sales Letter Zombie

9. 5.Use Auto-Play – I’m sure you’ve heard people talk about how much they hate auto-play. Yes, there are people who truly detest it. But the fact is, it works. Whatever your personal feeling are about it, you should consider using it because you’ll see results. 6.Don’t Show Video Controls – Another proven fact of video sales letters is that you shouldn’t show the video controls. Don’t make it so people can click ahead or go back. Don’t make it so they can pause it. Just keep the controls off. 7.Use Music Carefully – Music can be a great tool in video sales letters, but it should be used carefully and judiciously. Be sure music isn’t playing in the background when you’re speaking, because it could distract from your message. Video Sales Letter Zombie

10. Important Video Sales Letter Features There are a few features that can really make a difference to the effectiveness of your video sales letters. These elements should be included in every video sales presentation you create. Headline First of all, you should be sure your video has a headline. This should be in the video itself, in the script, and possibly on the web page itself beside or above the video. As with regular sales letters, the headline is perhaps the most important element of all, so be sure it’s a good one. Solving the Problem In the last section, we touched on the importance of presenting how your product solves a particular problem (or problems.) It’s a good idea to focus on one main problem, but you could present a few other smaller problems, too. Be sure you really stick that problem in front of the viewer’s nose in a way they can’t escape from. You can do this by mentioning the problem repeatedly in different ways, and even presenting various scenarios that might happen if they don’t solve the problem. Video Sales Letter Zombie

11. Make sure your product is presented as the solution to that problem. Use Scarcity Love it or hate it, scarcity works. Be sure to let people know they won’t be able to get your offer for long. Either the product will be taken off the market, or the price will go up, but let them know that they must act right away. Don’t Forget a Call-to-Action Tell the viewer what you want them to do. Don’t expect them to read your mind! Do you want them to buy? Then tell them to hit the BUY NOW button. Do you want them to opt-in to your newsletter? Then tell them to enter their name and email address and hit SUBMIT. Whatever you want them to do, TELL THEM! Include Social Proof Social proof is a major key to getting sales on any kind of sales letter. This could be your credentials in your market or your testimonials. (Video testimonials included in the video could work well!) Don’t Forget a Guarantee As with any type of sales letter, a solid guarantee can help close the sale. Let people know that if they aren’t happy with their purchase, they can get their money back with no hassle. Video Sales Letter Zombie

12. Use Graphics Wisely Graphics can be an important element on a traditional text sales letter, but they can be extremely distracting on a video sales page. Generally speaking, graphics should be used very sparingly on video sales pages. Video Sales Letter Zombie

13. Learning to Make Video Sales Letters If you don’t know how to make sales letters, you’ll either need to learn to do it, or hire someone to do it for you. The best option, of course, would be to learn to do it yourself. Not only is that the least expensive option, but your videos will almost always perform better with that personal touch. Think about it. Who knows your product better than you? You are obviously the best one to present your product. You will gain a lot more credibility if you can look at the camera and say, ?Hi, my name is Jane Smith, and this is my product!? Sure, you can have someone else create the video for you, but it is so much better if you can put your own personal touch in the video and inject your personality into it in the same way you inject your personality into your product. If you want to learn to create videos, here is a great course that will take you through the entire process using a variety of different setups. It’s extremely affordable, and will have you making professional videos in no time! (And it will save you a fortune on outsourcing!) >> https://www.udemy.com/video-creation-secrets/ Video Sales Letter Zombie

14. Video Creation Tools There are some things you will need if you’re going to make your own videos. These tools (software and hardware) will make life a lot easier for you if you intend to make your own videos. Good Acoustics The first thing you’ll need is a room with good acoustics. Otherwise, you’re likely to get a terrible echo, or it will sound like you’re speaking in a tunnel. Ideally, you’ll want to film in a small room filled with plush furniture (like sofas and beds) that can absorb a lot of the sound reverberations. A Video Camera You don’t need to invest in an expensive video camera. Even a good camera phone will do. (Most high-end cellphones have a decent video camera built in.) Just be sure the video and sound quality are acceptable. Of course, you won’t need this if you’re going to do a screen grab type video. But if you’re going to appear on camera yourself, or have an actor do it, you’ll need a decent camera. Video Sales Letter Zombie

15. Decent Lighting If you’re going to be on camera, you need to be sure the lighting in the room is good enough to ensure your features are well lit and there are no harsh shadows. A Good Microphone If you’re using a video camera with a decent built-in microphone, you probably don’t need to worry about this. However, if you’re doing a screen grab style video, or one that focuses on images and slides, you’ll need a good microphone to record your voice. At the very least, you should hire someone to do the voiceover if you don’t want to use your own voice. Videos with voice outperform those that don’t by a very large margin. Software There are many good software packages that are useful for creating your videos. You may want to try out a few to see which format you like best, as they each work in different ways. Here are a few software tools that can help you create videos: >> http://microsoft.com/powerpoint/ >> https://www.openoffice.org/ >> https://www.apple.com/mac/pages/ Video Sales Letter Zombie

16. >> http://www.techsmith.com/camtasia.html >> http://www.ezvid.com You can learn to use these tools for creating videos through this video course: >> https://www.udemy.com/video-creation-secrets/ Video Sales Letter Zombie

17. Outsourcing Video Creation What happens if you don’t know the first thing about creating a video sales letter and absolutely hate the thought of even trying to do it yourself? You’ll have to outsource it, of course. Outsourcing can be effective, but just remember that you will lose your special, unique voice, and no one but you will understand your product the way you do. For this reason, it’s critical that you work hand-in-hand with your video creator in order to develop a script that really showcases your product the way you would. If you decide to outsource the creation, be sure you check out samples the person has done to ensure they are capable of creating the kind of video you want, and make sure you have the basics of your script ready. Here are a few places to look for someone to create your video: >> https://www.upwork.com/ >> http://www.GetAFreelancer.com >> http://www.WarriorForum.com Video Sales Letter Zombie

18. Conclusion It can be daunting trying to learn how to make video sales letters, especially if you’re relatively new to internet marketing in general, but if you can learn to do them, or pay someone else to do them for you, it’s likely you will find that your product converts better than you ever thought it could. It’s been proven time and time again that video converts. Nothing says you can’t have a backup text sales page, too. But video is just going to convert better in general. If you can’t create your own videos, outsourcing them can be remarkably affordable. But remember to work carefully with the creator in order to be sure as much of your unique voice is preserved as possible. Please don’t let fear deter you from learning to create your own videos. It’s a lot easier than you probably think! Give these tutorials a try and see just how easy it really can be! >> https://www.udemy.com/video-creation-secrets/ Video Sales Letter Zombie

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21. Unlimited Keywords & Videos Ranking - $7 One Time Payment! Video creating tools Brightcove Brightcove Video Cloud is the leading online video hosting platform and online video player solution. === Camtasia Studio Camtasia Studio is a video-based screen capturing software program. It is analogous to using a video camera to record your screen. However, unlike using a video camera, the software is installed on your computer, so your screen captures are directly recorded to a digital video format with higher quality audio === Content Samurai The first intelligent video creator that does all the hard work for you. Powered by cutting edge text and voice matching technology Content Samurai automatically edits your video from beginning to end with a single click. It’s video creation at the speed of thought. === Video Sales Letter Zombie

22. Dailymotion Dailymotion is a video-sharing website based in France on which users can upload, watch and share videos. It is one of the biggest video platforms in the world, offering a mix of content from users, independent creators and premium partners. === EasyVSL EasyVSL is the #1 Video Sales Letter (VSL) creator and sales converting video software online! Simply "talk" to EasyVSL and it will automatically convert your speech to text when creating each video slide. === Explee Explee is the application that allows you to create powerful and efficient animated video. Captivate your audience going straight to the point. === Fuse TechSmith Fuse is a mobile app that lets you create and share images from your mobile device to TechSmith Relay. === JWplayer Video Sales Letter Zombie

23. The most powerful and flexible video platform. The easiest way to distribute, manage and monetize videos on the web and mobile apps. === LapseIt Lapse It is an award-winning full featured app for capturing amazing time lapse and stop motion videos with your mobile devices. === Magisto Magisto turns your everyday videos and photos into exciting, memorable movies you'll want to watch again and again === iMovie for Mac With iMovie for iOS and macOS, you can enjoy your videos like never before. It’s easy to browse your clips and create Hollywood-style trailers and stunning 4K-resolution movies. You can even start editing on iPhone or iPad, then finish on your Mac. And when you’re ready to premiere your movie on all your devices, iMovie Theater rolls out the red carpet. === Optimize Player It provides video hosting coupled with analytics, automation and marketing tools for businesses that want to deliver their best video content to their viewers. Video Sales Letter Zombie

24. === Periscope Periscope enables you to “go live” via your mobile device anytime and anywhere. The app enables you to become your own “on the go” broadcasting station, streaming video and audio to any viewers who join your broadcast. === Powtoon Make animated videos that look super professional in just a few minutes with PowToon. It's easy. It's free. It's totally awesome! === PressPlay PressPlay provides the flexibility to use various free and paid video hosting services. === Reflector Reflector is a wireless mirroring and streaming receiver that works great with Google Cast™, AirPlay™ and AirParrot 2®. === Screencast O Matic Screencast-O-Matic is trusted by millions of users to create and share screen recordings. Video Sales Letter Zombie

25. === ScreenFlow ScreenFlow is a very polished screencasting application, which records just about anything and gives you a huge amount of editing options afterwards. === Shakr A simple new way to make videos. Choose from over a thousand video designs by top motion graphic artists from around the world to make your own professional looking video in minutes. === Snagit Simple, powerful screen capture and screen recorder software. Create images and videos to clearly get your point across. Spend less time trying to explain things and more time on the work that matters. === Total Video Converter. TOTAL Video Converter is a extremely powerful and full- featured video converter which converts any video and audio to mp4, avi, iPhone, iPad, mobile, PSP, DVD and burns video to DVD, AVCHD, Blu-Ray and more === Video Sales Letter Zombie

26. TubeBuddy TubeBuddy is a FREE browser extension that integrates directly into YouTube to help you run your channel with ease. === VideoBlocks Upgrade your creative projects with unlimited downloads of studio quality, affordable stock footage, motion backgrounds, After Effects templates & more. === Video Downloader With Video Downloader, you can download videos from web sites or just collect them in your video list without downloading them. === Videoscribe.co Create your own Stunning, high-definition, whiteboard-style animation videos with no design or technical know-how. === Vine Vines are short looping videos that have inspired, entertained, and given rise to a creative community. === Video Sales Letter Zombie

27. VirtualDub It has batch-processing capabilities for processing large numbers of files and can be extended with third-party video filters. VirtualDub is mainly geared toward processing AVI files, although it can read (not write) MPEG-1 and also handle sets of BMP images. === Wax Wax is a high performance and flexible video compositing and special effects software. The idea for Wax is to be very general purpose and flexible in video compositing and effects, so that you can compose your dream video sequence with ease everytime. === Wistia Wistia provides professional video hosting with amazing viewer analytics, HD video delivery, and marketing tools to help understand your visitors. === Video Sales Letter Zombie

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