1 / 28

CUSTOMER APPRECIATION DAYS

CUSTOMER APPRECIATION DAYS. BUILDING PROFITABLE SALES !. The Facts. 2007 sales were down 2007 order counts were down Profits suffered. 2008. Not Looking Any Better!!!. Why choose Customer Appreciation Days. Builds Excitement Immediate and long lasting For Customers and Crew

imelda-compton
Download Presentation

CUSTOMER APPRECIATION DAYS

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. CUSTOMER APPRECIATIONDAYS BUILDING PROFITABLE SALES!

  2. The Facts • 2007 sales were down • 2007 order counts were down • Profits suffered

  3. 2008 Not Looking Any Better!!!

  4. Why choose CustomerAppreciation Days • Builds Excitement • Immediate and long lasting • For Customers and Crew • Reinstate lost Customers • Brings New Customers • Increases Data Base!!!

  5. The Plan • Aggressive Pricing for 1 Day • Keep It Simple • Get back as many customers as you can handle

  6. The Offer Medium Cheese Pizza Only $3.99 $1 a topping Order 2 or more for delivery

  7. Why Mediums • Using Medium Pizzas instead of Larges allows for a low price point and still make a fair profit • Does not take away from the value of our Large Pizza

  8. Why $3.99 • Makes the phones ring • Great upsell opportunities • Allows for a fair PROFIT

  9. What Day Of The Week? • We choose Tuesday • Early in the week • Easier to pull help from other stores • Does not cannibalize the weekend sales • Aggressive Bounce Back Offer $8.99 any pizza • Better opportunity for BIG SALES

  10. What Time? • All day long • Spread out the rush • Give the customers what they want

  11. Action Plan • 1st Attempt - 2 stores • 12,000 Door Hangers • 2,000 in Packer Cups • Box Top Friday Through Tuesday • 50 Real Estate signs • 1 Banner • Call-Tronics called 3,500 customers

  12. The Results Store A $8,777 up 346% vs previous week 648 orders up 535% $13.87 average ticket 38% food 14% labor Bad Service Store B $6,630 up 250% vs previous week 511 orders up 315% $13.15 average ticket 38% food 15% labor Bad Service

  13. Pie Hours Store A 11am 140 12pm 66 1pm 60 2pm 70 3pm 130 4pm 310 5pm 305 6pm 225 7pm 88 8pm 113 9pm 29 10pm 2 Store B 70 70 50 60 90 180 275 120 70 90 50 25

  14. 2nd Attempt • Split the Areas • 2,000 Doorhangers all in Packer Cups • Very little box topping to control where they went • 50 Real Estate signs in designated areas • 1 Banner • Call-Tronics 2,000 calls in designated area

  15. The Results Store C $9,335 up 219% vs prior week 661 orders up 316% $14.23 average ticket 35% food 16% labor Poor Service Store D $5,260 up 180% vs prior week 391 orders up 265% $13.95 average ticket 35% food 15% labor Good Service

  16. Tuesday CAD RECAP • $2,183 4 store average prior • $7,500 4 store average for CAD • 244% Increase • Spent $1,600 per store for $5,317 increase in sales

  17. Moved To Wednesdays • GOALS • Keep 2XTuesday Strong • Have a HUGE Wednesday • Still have a big weekend • Spend less money • Handle it

  18. Wednesday’s Plan • Split areas • Doorhang 2,000 – 4,000 pieces • No packer cups (too expensive) • Call 2,000 customers • Aggressive Bounce Back Offer $8.99 any pizza any size

  19. Wednesday CAD RECAP • $1,550 average Wednesday prior to CAD • $4,552 average CAD up 194% • Order counts up 363% • $14.22 average ticket • 34% food cost • 18.5% labor • GREAT SERVICE!!!!!!!

  20. Overall 400 New Customers 500 Customers that ordered 2x that week Great Buzz with the customers Post CAD sales better than prior Team Members Love being busy

  21. COST • FLYERS $200 • BANNERS $30 ($90 each, 3 uses per banner) • Real Estate Signs $250 (we loose 25 a week) • CALL – TRONICS .045 CENTS per call • Doorhanger labor $200 THAT’S IT!!

  22. Flyer

  23. BOUNCE BACK

  24. Real Estate Sign

  25. KEYS TO SUCCESS! • Bring in help from other stores (Managers, Assistants etc) • Upsell • One person one job • Get Customer Phone Number and Name on all Carryout orders • Designate terminals for Carryout • Put Cokes up front (impulse buy) • Manager able to float • Stagger dough order (cold dough 8) • Lots of change for all Carryout • Hit all Businesses the day before (Menu and Flyer) • HAVE FUN!!!

  26. CALL – TRONICS http://call-tronics.com Email - info@call-tronics.com Phone - 866-846-7928

  27. Coupon Offers

  28. Wizard Reports

More Related