major studio - final project concept

1. major studio - final project concept michelle s. zacharia -parsons school of design / design + technology 2005

2. Cover: Untitled - Ketut Wacana - 2001 motivation I am interested with fine art especially when it is modern and contemporary. Balinese modern art has been evolving significantly in the last 10 years. Only a small number of the artists have formal art education, most of them works by natural talents, motivated by their family history also, influenced by the media and foreign cultures coming into the country. Because of the pressure of tourism, Balinese artists naturally try to find a new style for their work to attract business. >

3. Tiga Wanita - Made Ryan - 2002 - private collection motivation However, this process also evolves their art to generally become more contemporary but still has the cultural essence because it is still a strong part of their daily life. With a great lack of exposure, the artworks are undervalued and stay inside the local markets, or march a long the streets of Ubud. Despite all the lack of appreciation compare to the art development in the world, they produce great artwork and are great artists.

4. Bingung - Lemon - 2004 Oil on Canvas curiosity How can I open a wider opportunity for the world to interact with the Balinese modern art using my knowledge in design, and to learn the reaction of the audience in responding to the artwork exposure?

5. Postur Perempuan - Ketut Wacana - 2002 Oil on Canvas 19.5 x 58..5” concept of the project Using conceptual interactive media design, to expose selected contemporary works by Balinese local artists to the international viewers and art collectors. Opening an access for the works to sell in the international market.

6. Siang Hari - Ketut Wacana - 2003 Oil on Canvas 15.7 x 47” approach Research to the Balinese art markets for potential artists and works to cover. Learning the basic knowledge in art curatorial from professional people, forums and institutions. Research for other interactive art exhibit projects and also strategy to market art in e-commerce.

7. Pada hari Itu - lemon - 2003 - Oil on Canvas criteria Successfully exhibit the target artworks in way that maximize the flexibility for the audience to view and to interact with them. Also to come with a distinctive design as a framework that supports the quality of the artworks.

8. ketika Rembang Membara - Lemon - 2003 Oil on Canvas 23 x 31 “ next steps Ideas for the interaction and audience experience. Draw structure of the project and test the logical flow. Design the interface layouts. Learning any supporting technology needed. Work on the project production. Integrate the project with a simple e-commerce system.

9. references Websites: http://indonesianartgallery.com/ http://www.novica.com/itemdetail/index.cfm?pID=59119 http://digitalgallery.nypl.org/nypldigital/index.cfm http://www.moma.org/exhibitions/2003/kikismith/ http://www.matissepicasso.org/ http://www.rhinzome.org http://www.commarts.com/CA/interactive/ CRUMB http://www.newmedia.sunderland.ac.uk/crumb/phase3/index.html Christiane Paul http://switch.sjsu.edu/nextswitch/switch_engine/front/users.php?w=49 http://www.newmedia.sunderland.ac.uk/crumb/phase3/ipaul.ht Professionals: In Curatorial Wendy Weitman – Curator, Print & Illustrated Book at the Museum of Modern Art Anna Umland – Curator, Painting & Sculpture at the Museum of Modern Art Also will contact some of the museum educators I have met during my trips to some other museums in NY. In Interactive Design Scott Paterson – Parsons School of Design Allegra Burnett – MoMA digital media – creative manager / CommunicationArts Interactive Design Annual Maggie Lederer – MoMA digital media – Producer Shannon Darrough - MoMA digital media – Web designer & developer. In Technology Joyce Purwono – E-commerce web programmer, Atlanta Sean Kerwin – Head of MoMAstore.com Other References: Don, Abbe & Petrick, Jeff – User Requirements Duduk Bersila - Widjaja - 2003 Oil on Canvas 31 x 39”