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Mother’s Day in numbers

Mother’s Day in numbers. $15.63 Billion spent in 2011 in the U.S . 4 th largest revenue generating holiday Top gift trends are: Flowers; treat mom to a special meal; day spa experience . MOM,. you are my STAR. By Ellen Mason &

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Mother’s Day in numbers

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  1. Mother’s Day in numbers • $15.63 Billion spent in 2011 in the U.S. • 4th largest revenue generating holiday • Top gift trends are: Flowers; treat mom to a special meal; day spa experience

  2. MOM, you are my STAR By Ellen Mason & Karina Mendoza

  3. mother’s day celebrationdel mar fairgroundsMay 12th 2013may 11th 2014may 10th 2015

  4. Venues Bing Crosby hall Lunch area Kid zone Wyland center Day Spa Lounge

  5. Bing Crosby Hall Red Carpet Entrance

  6. Lunch Area

  7. Photo Booth Area Green Screen Booth

  8. KID ZONE Inflatable Bouncers & Sliders Arcade Games Children’s favorite food stands

  9. Children Security • Picture Registration with ipad app • parent and child first/last name • parent driver’s license • contact phone number for text messages • Wristband with matching stub • parent must present it to pick up his or • her kid • Licensed, insured and bonded • child care personnel in the kid zone

  10. Wyland center Spa Area

  11. Always a Lady’s Choice Spa Treatments include: Facial Shiatsu Makeup Manicure / pedicure Hair styling

  12. Lounge Area

  13. GUEST SAFETY FIRST Sweet Ending

  14. Shuttle Services to Hotels & Airports

  15. Target Market • Families with children between 6 - 12 years old • Household income above $100,000/ year • California, Arizona & Nevada residents

  16. Promotion • Brochures and pamphlets • Social media network accounts: Facebook and twitter • “Mom, you are my star” website will include but not be limited to: • Event info/contact • Printable maps (directions) • Registration • Links to hotels and restaurants • Ticket purchase at $150 adult and $75 child (up to 12 years of age) • Promo codes also available

  17. San Diego Welcomes Back • Driving the Drive Market • Accommodation discounts • Free upgrade for prepaid rooms with redeemable promo code • *with participants hotels • Complimentary kids meal with one adult purchase • *with “Mom, your are my star” promo code at participant restaurants

  18. Free admission to san Diego attractions (e.g. SeaWorld, zoo, museums) with *special promo code • Newsletter from sandiego.org (Convis) with all upcoming events and special deals links • *Special code: one per purchased “mom, you are my star” ticket

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