1 / 9

Business Communication Research

Business Communication Research. Class 9 : Feedback on Assignments Writing a Research Plan Reflective Essay Leena Louhiala-Salminen , Spring 2013. Assignment4 (Data collection & analysis).

ingrid
Download Presentation

Business Communication Research

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Business Communication Research Class 9: Feedback on Assignments Writing a Research Plan Reflective Essay LeenaLouhiala-Salminen, Spring 2013

  2. Assignment4 (Data collection & analysis) • Interesting papers; examples of topics: GMAT, Valio products, hipster fashion, online annual reports, change communication, visual communication tools, Corporate Communication Master’s • PLUSes: • exact reportingvs. description; compare: ”what comes to...”, ” I liked..” , ”some people thought ..” vs. ”three categories emerged from the data”; ”content analysis was used to analyze..” • reference to and use of course material (to show that you know!) • use of figures, quotes

  3. Assignment 2 (Study Circle) • 5 reports on Eskola & Suoranta, 3 reports on Paltridge; again, interesting reading and aims achieved Highest grades (three groups) : • instructions followed (critical summaries with questions; memos that reported the discussion; true reflection) • valid points raised • clear presentation (reader-friendly!) Overall, VERY WELL DONE!!

  4. Writing a Research Plan • Introduction • Literature Review (or included in the Introduction) • Methodology • Discussion

  5. Introduction • Set the scene: frame the problem, provide context, (define key concepts) • Consider the title: informative but catchy! • Motivate the plan, define your niche • Discuss the importance of the topic (why should it be studied?) • Show your ‘niche’; convince your reader ! • Formulate research problems and possibly research questions • Discuss the nature of the phenomenon to be studied • Based on the discussion, indicate the problem area, or come up with direct research questions

  6. Literature Review • show that you’re familiar with earlier work in the area, demonstrate your understanding of the issues When writing: • have your project and your audience in mind (= your voice!) • avoid the “she said/he said” problem (= synthesize!) • distinguish fact from opinion: • Smith (1999) argues that…. • Smith (1999) found that… • structure the review (paragraphs, topic sentences, connecting words (IBC Thesis Guide at https://noppa.aalto.fi/noppa/kurssi/75e99902/materials)

  7. Methodology 1(2) Present sufficient information for the reader to determine that the methodology chosen is sound, and the most valid way to address the research problem. • Discuss methodological choices • Select the method that will best answer your questions • Explain why you chose this specific method

  8. Methodology 2(2) Plan and explain data collection and analysis • In concrete terms (what? where ? how many? when?), describe how you will collect the data • Indicate how you will (at least start to) analyze the data

  9. Discussion • discuss the plan and anticipate results • once again: convince the reader • the area is important ! • you know about the problem area and about previous studies! • you know about suitable methods to study this ! Finally, check that you have answered the following : • What do you plan to accomplish ? • Why do you want to do this ? • How are you going to do it ?

More Related